Jiangnan Buyi + Beijing'S First City Member Store Opens

In December 21, 2019, Beijing, the first city member store in Beijing, Jiangnan Buyi group, was officially opened in the two phase of China World Trade Center mall.
As the first city member store in Beijing's Jiangnan group, the "Jiangnan Buyi +" site is located in the China World Trade Center mall of Beijing's CBD core shopping mall. The 500 square meter space combines its eight brands, including JNBY, CROQUIS, JNBY by JNBY, less, Pomme de Terre (Peng MA), JNBYHOME, REVERB, and Mun 73, etc., as well as its sports line, which covers men's clothing, women's wear, children's wear, sportswear and other clothing categories.
At the same time of challenging the multi brand collection store, Jiangnan Buyi group also positioned the "Jiangnan Buyi + city" member store as the core user experience center -- here, exclusive services provided to fans fans run through all aspects of clothing purchasing:
From the trial assistant, the exclusive assistant "more than the box personal matching", to the "tailoring" and "personalized embroidery" for the tailor-made tailoring and creative needs for the garment, the "free shipping" to the convenience, and the "high-end clothing care" of the quality maintenance project; the cross brand member service, the multi-level membership interests, the all-round lifestyle atmosphere, and breaking the additional consumption experience beyond the ordinary retail mode, will become the unique advantage of winning the strategic breakthrough of the "Jiangnan Buyi + city" member store.
As Ms. Huang Sheng, chief marketing officer of Jiangnan Buyi group, shared with you all at the opening ceremony: "city member stores are the fashionable base and exclusive community of Jiangnan Buyi fans. It is also a strategic attempt to interact with loyal consumers, attract potential consumers, encourage fashion lovers, and use the Jiangnan style of dress style and service concept to interact with the lifestyle of consumers. At the same time, "Jiangnan Buyi +" city member store is also an information platform for us to collect feedback on members' consumption behavior and improve service quality and make service more precise in the future. We hope that every member of the "Jiangnan Buyi" consumer can enjoy the exclusive privilege of choosing "beauty".
On the same day, a celebration party and fashion show featuring the theme of "one answer and no response" were unveiled for the group of boutiques of more than 500 flat. The famous fashion man Han Huo Huo and many fashion celebrities, fashion designers and media brand friends gathered together to share the most in fashion show and the most fashionable it collocation with Jiangnan Buyi powder members.
The theme of "one answer to all should be" is hand in hand with Han Huohuo and his modeling team. At the same time, there are also fashionable and interesting interactive devices to show members and guests -- private custom image puppets, surprise eggs machine and blind box gift bags. In the first three weekends of December 28th, 29 and January, Beijing City store members can also enjoy the Korean styling modeling team's shop modeling service by booking in the store, bringing different styles to this winter's look.
　　 About Jiangnan Buyi group and brand:
Jiangnan Buyi group
Jiangnan Buyi group is one of China's most influential designers Brand Company, founded in 1994, headquartered in Hangzhou, China. Taking the concept of "better design and better life" as the core value concept, the multi brand combination strategy dominated by "design interpretation, interest and quality life" is concerned not only with the culture behind the clothing, but also by the novelty in life. Through daily experience and discovery, we can redefine the fun of fashion and dress for consumers. This joy is not only unique in appearance, but also in discovering the joy of "design" in life, showing an independent and pure living attitude from art, clothing to life.
At present, the brands of Jiangnan Buyi group are all facing specific customer segments and have unique design features based on the group's unified brand concept "Just Naturally Be Yourself". Experience life with design, centered on moderate design, and do not flaunt gorgeous. To understand life with a plain life attitude, pay attention to plane visual language, show different styles of people, have affinity and distinctive personality characteristics. So as to build Jiangnan cloth designer brand ecosystem.
JNBY
Dedicated to the research and development of materials and technology, the emotion of design is restored to the urban women who are unique, exquisite, sensitive, romantic and graceful through the experience of wearing, conveying the interesting and novelty of culture, and experiencing the pleasant surprise and poetic sentiment in ordinary life. The PEU PEU sport series developed independently under the JNBY clothing system relies on the principle of ergonomics, which makes the Sportswear's free, comfortable and professional function integrated with the tailoring and fashion trend in fashion.
Sketch (CROQUIS)
In order to pursue the pleasure of dressing, men develop original, textured, playful and cost-effective clothing series. The brand is made of high-quality fabrics and unique tailoring techniques, combined with creative combination, suitable for many occasions.
JNBY by JNBY
Designed for 0-10 year old children, with the help of contemporary art design techniques, the children show their true nature and unique gifts.
Less
The design of less is simple and exquisite, suitable for the new generation of workplace women. It can deal with all kinds of occasions easily and subtract design and life.
Pomme de Terre (Peng MA)
The brand is designed by a 11 year old boy named "Peng Ma". It is designed for children and adolescents who are in "self exploration" and "semi autonomous". Peng Ma's design focuses on the presentation of the texture, seeking for a relaxed dressing experience and a deeper emotional touch.
JNBYHOME
JNBYHOME is a lifestyle brand of Jiangnan Buyi group. It takes home as its entry and promotes a "Live lively" lifestyle. The product takes the unique design sense and the quality sense as the core, persists the regeneration and the sustainable idea, includes the home textile, the home clothes, the kitchen, the fragrance, the stationery, the collection and so on many kinds of products. We are constantly breaking the boundaries of design and products, hoping to create a free and authentic urban lifestyle in the noisy era of consumption.
REVERB
Taking "Circular Fashion" as the brand philosophy, holding the design concept of "Athleisure, no gender, regeneration and smart", it aims to arouse the attention of fashionable young people to explore the future fashion.
A PERSONAL NOTE 73
This is the young line of the same name men's clothing brand launched by the famous designer of Jiangnan Buyi group and the famous designers in Italy this year. The designer integrates the tooling, military uniform style and traditional Italy tailoring perfectly, and interprets exquisite interest aesthetics and high street style with jumps of color and diversified elements of interest.