In The First Week Of 2020, Sunning Down Clothing Sales Increased By 285% Over The Same Period Last Year.

With the opening of the annual festival, the chiefs of the electricity supplier have shown their killer trick to harvest the last wave of consumers' leeks before the lunar new year. On the first day after the cold weather, suning.com Semir super brand sold 1 million + 1 hours a day, and Semir's down jacket sales reached the top of the list, showing that 90% of consumers need a new attitude of consumption with more grace and temperature.

In recent years, with the strong entry of the high-end feather clothing brands such as Canada goose and Moncler, fashion stars are carrying the goods, net red grass, tide cool wind, INS wind, IP joint fund, the Korean version of the Korean style and so on. The more fashionable after fashion, the down jacket has become the "Darling" of the trend. It is the most popular clothing category TOP5.

During the period of sunning Festival, the sales of winter clothing and accessories such as down garments, cotton clothes, trousers and so on kept high. Suning Department released January 1st -1 7, big data showed that sales of down garments increased by 285% year-on-year, and Yalu, Xue Zhong Fei and Bosideng ranked among consumers' favorite feather clothing brands TOP 3. The warm and strong goose down garment and the fashionable clothing are popular among the consumers of 80 and 90. More personality, preference for novelty and color 00 later love the fashionable IP down jacket.

In terms of consumer distribution, Nanjing and Beijing have the most favorite consumer of feather clothing, and the average female consumer starts with 3 down coats. The highest cost is 9875 yuan. Southerners are more resistant to freezing than northerners, but they prefer goose down when choosing stuffing. Perhaps working hours are too busy, suning.com consumers love to spend at 20-22 in the evening, while watching the live broadcast has become a new trend for consumers after 80.