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    The Demand Of International Market Is Insufficient, And The Price Of Textile And Clothing Foreign Trade Is Down.

    2020/1/10 12:30:00 0

    International MarketTextile And ClothingForeign Trade Marketing

    Analysis of foreign trade index in December 2019


    Figure 1


    Figure 2

    As shown in Figures 1 and 2, in December 2019, the foreign trade prosperity index closed at 808.20 points, a decrease of 1.18%, a rise of 16.34% compared with the beginning of the year, and a 8.24% increase compared with the previous year. The foreign trade price index closed at 169.96 points, a decrease of 1.17%, a 8.28% increase over the beginning of the year, and an increase of 3.83% over the same period.

    In December, the export volume of textile and clothing in Keqiao District of Shaoxing decreased, and textile exports showed a downward trend. The export of textile and garment industry is blocked, and the trend is declining. Among them, exports to the main markets such as the European Union and ASEAN were insufficient, and exports to the US market declined. As is known to all, the textile industry is experiencing a recession period, and the degree of prosperity of foreign trade is much lower than that of domestic trade. Most textile enterprises still lack confidence in the whole trade situation. Among them, the factors such as poor terminal demand, overcapacity and increasing competition are all considered as the reasons for the improvement of the situation. The 20191225 phase of the foreign trade prosperity index fell, and the foreign trade price index fell.

    First, the overseas market is down, and the foreign trade prosperity index is down.

    In December, the prosperity index of foreign textile enterprises in Keqiao District of Shaoxing city decreased, the demand of international market was insufficient, and the procurement of overseas buyers was partly down. On the eve of Christmas, most European and American countries were on holiday, and their counterpart customers were basically on leave. Among them: the foreign trade prosperity index of embroidery category was 17.32% lower than that of the foreign trade index; the index of foreign trade prosperity of knitted Crochet fell by 18.93%; the index of stimulating foreign trade prosperity declined.

    1, export and export textile and garment enterprises have been affected.

    The rapid growth brought about by demographic dividend and low cost is no longer effective. Through independent brand building and intelligent transformation, some scale export textile enterprises try to find new competitiveness. When we mentioned foreign trade orders before, we were all impressed by the large volume and the stable price. At present, foreign trade orders are not only in quantity but also in price. As a labor-intensive industry, textile and clothing are mainly subject to labor costs. With the upgrading of domestic production and operation costs, domestic enterprises have lost the advantage of being a machining center. At present, the global textile and garment manufacturing is accelerating from China to Southeast Asia and other places where labor costs are lower. Exchange rate fluctuations and trade risks also increase the concerns of enterprises.

    2, the foreign trade situation is still showing signs of weakness.

    At present, we are facing severe foreign trade situation and many restrictive factors. The first is the lack of international market demand. The global economic recovery is slow, the main export market demand recovery is low, weak situation in the short term is difficult to improve. Two, industry competition is more intense. ASEAN, Africa, Latin America and other countries with low labor cost are entering and becoming the manufacturing base of textile industry in the future. Industrial transfer and industry order shifting are challenging China's textile trade. Three, domestic costs continue to rise. China's textile raw materials and labor costs gradually increase, and labor costs are close to Eastern European countries. Four, there is no effective growth point. Five, China's textile enterprises, in addition to facing external competition, will also face more countries' trade protectionism.

    Two, the price of public products fell, the foreign trade price index fell.

    In December, the foreign trade price index showed a downward trend. Among them, the foreign trade price index of chemical fiber filament fabrics decreased by 0.13%; the foreign trade price index of chemical staple fabrics decreased by 17.48%; the price index of foreign trade in embroidery category decreased by 4.48%; the daily price index of household textile fabrics decreased by 14.36%; the curtain curtain foreign trade price index decreased by 1.96%; the foreign trade price index of soaked, coated and coated textiles decreased by 7.41%, and the total price index of foreign trade decreased.

    1, textile and garment export margins fell.

    The external situation faced by China's textile industry is more severe and export profit margins are falling. The main export markets, such as Europe, the United States and Japan, are all short of orders, and the pressure of industrial export is hard to alleviate. The pressure of rising domestic cost is difficult to alleviate, and there is still uncertainty in the cotton yarn and raw materials market. Some small and medium enterprises that have no product superiority will not hesitate to further compress profits when undertaking orders, or even "zero profits". In the short term, the structural contradiction between supply and demand of textiles in the domestic market is prominent, and the public products will maintain the situation of excess supply and negative demand growth.

    2, the international market demand is insufficient, export prices are down.

    Textile and garment industry is a traditional labor intensive export industry in China. It has always been a major proportion of China's export trade. However, due to the lack of international market demand and other factors, the popular type of export enterprises in the fierce competition, only by constantly reducing the price to win. In December, the export of textile and clothing was insufficient, and the export prices of mass products, which represented by textile and clothing, fell.

    3, mass product prices fell slightly.

    Textile has always been an important economic pillar in China, and has been warmly welcomed in the market at home and abroad. However, the quality of products produced under ordinary production processes and low quality raw materials is uneven, and the lack of functions is also the main reason for the decline in export prices. Limited by the lack of technical personnel and the weak cost of capital, most manufacturing enterprises can not keep up with the leading level at home and abroad when they produce their products. Most of the textiles produced have the problems of low technology content, few functions and low quality. They can only be targeted at the middle and low market, and are easily constrained by foreign economic conditions and standard clauses. At present, the downward pressure on Keqiao's foreign trade growth is still relatively large, and the foreign trade orders of the public products are insufficient, and the price is down.

    Three, the next forecast of foreign trade index


    For the export situation in January 2020, textile and garment exports are expected to show a downward trend. In January, due to the long holiday of the Spring Festival, production enterprises stopped production and holidays, and the traditional market was completely closed. The "China Keqiao textile index" will be suspended for one period. For the export situation in February 2020, the slowdown in scale growth and low demand growth will become the main keynote. Textile and clothing exports are expected to pick up in February. Textile enterprises in Keqiao, Shaoxing will build a platform for "Internet + foreign trade" to build a foreign trade ecosystem. Textile trade will also usher in new opportunities for development.
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