Live Broadcast, Let Garment Supply Chain "Earth Shaking"

Apparel supply chain is one of the most complex and varied supply chains. In the past few years, avalanche collapse of many customers was caused by supply chain problems. Affected by many factors such as season, color, style and consumption preferences, the clothing industry is suffering from inventory, resulting in vip.com, love inventory, and so on.

Clothing is the core category of mogujie.com. On the thorny issue of supply chain, mogujie.com has gradually built up a new supply chain by means of live broadcast, that is, many manufacturing giants have shouted many years of flexible supply chain, and have realized the transformation of large quantities, small styles and slow updates to small batch, multi style and quick update.

Qian Wei, who has 16 years of experience in garment industry, opened the clothing stalls under the line and opened shop. Until he opened the live broadcast in mogujie.com, he came to the "peak of life".

Now he is the boss of the Xinghe supply chain. He said, "the traditional clothing stalls will be paid seven or eight times a month in half a month, which is quite fast. And the women's clothing shop, once a week, new, once a dozen or twenty is enough. But now I do live broadcasting, and I may have 20 or 30 new ones every day.

Live broadcast, so that the new supply chain speed, the number of new clothes than traditional clothing stalls, electric shop has promoted several steps. This is definitely a good thing for the spectators who are ready to place the order, so how much of this new product is available for workers and bosses on the production line? Is there a greater inventory risk?

In Qian Wei's view, there is no need to worry about this. "People who do not know the clothing industry feel that workers will be very inconsistent with this approach, but on the contrary. In the past, the clothing industry had a busy season, and the traditional factories did not change for half a month. The demand frequency was not dense, and the market feedback rate was very slow, so the workers were busy for a while. Now live in the electricity supplier, every month has production tasks, they are more profitable than other factories, the wages are guaranteed, and the enthusiasm is higher.

At the same time, due to the real-time interaction of the live broadcast, the fast and flexible sales method is conducive to reducing the inventory risk. "Before, a batch of money can not be sold, it will backlog, waiting for the next season. Live broadcast is small batch production, new type. Relatively good sales, even if it can not be sold at a low price, the loss is not big, reducing the risk of factories and supply chain. " After accessing mogujie.com's live broadcast, Qian Weizuan made more than two times of his money in the clothing business under the front line.

In sharp contrast to the backlog problem that has been widespread in the clothing industry, Qian Wei's supply chain has achieved win-win results: consumers see more new products, workers earn more, factory inventory risks are reduced, and bosses earn more.

This is a typical approach to efficiency, and the whole industrial chain can create greater value in the efficient operation. This is not only the progress of individual enterprises, but also the direction of the future change of the garment industry.

So how does live broadcasting drive the transformation of the apparel supply chain?

1, the multiple functions of the anchor shortens the supply chain link: the anchor is both a salesperson and a customer service; it is both a store operator and a store manager; it is a retailer who represents the manufacturer to the audience, and also a wholesaler who represents the audience to the manufacturer.

In the live broadcast of mogujie.com, the front end is the consumer, the back end is the supply chain, the middle is the anchor, and the mogujie.com platform is actually behind the scenes. This channel reduces wholesalers, retailers and other links, and streamlines the business of e-commerce.

2, live real-time interaction improves the efficiency of supply chain: traditional shopping malls, e-commerce shops, factories have to receive user feedback after a few weeks, and this feedback is easily distorted by retailers, wholesalers or netizens commentary, often unable to obtain timely user feedback, and can not guide production.

And live real-time interaction will be able to get user feedback in real time. Mogujie.com's live big data can also help factory get user feedback. As a result, the factory can carry out small batch tests before large scale production, adjust production in time, and improve the efficiency of responding to the market.

After the successful experiment of apparel supply chain, mogujie.com is actively expanding its experimental results. Up to now, there are still about 5000 enterprises like mogujie.com, which are widely distributed in 58 industrial belts all over the country, involving clothing, beauty, home and other industries.