Heng Yuan Xiang & The Academy Awards Concluded Successfully, And The Creative Storm Swept The City.

In January 10, 2020, the 5 day college awards of Chinese college students' Advertising Arts Festival 2019 fall in January 10, 2020. The Academy Awards will continue to carry out large-scale, strong line-up and high level of assessment specifications. The judges gathered in the field of creative big coffee, and this creative storm swept the city. Heng Yuan Xiang, as the core proposition of the Academy Award, also came to the judging site and shared the creative feast with teachers from all walks of life.

　　 Constant creativity gains thousands of creative works.

In the 2019 fall of the college Advertising Arts Festival Awards, Heng Yuan Xiang has collected six categories of works, including print advertisements, TV advertisements, micro films, short videos, advertising copywriters and H5 mobile interaction, and has received 9410 creative works from all over the country. This number records the sweat and Inspiration of the participating students, and also shows the enthusiasm and affection of the participants to Heng Yuan Xiang's brand.

Evaluation of live goat dolls

Mr. Xu Hui, deputy general manager of Heng Yuan Xiang color sheep industry group, explains the direction of color sheep demand.

Mr. Sun Yuncong, assistant general manager of Heng Yuan Xiang Home Textile Industry Group Co., Ltd. hyz The proposition is always good.

Constant attitude for young people to comment on the future

The Academy Award autumn review will be divided into four stages, namely online initial assessment, offline reassessment, final assessment, and the overall awards. The judges and teachers from the academic circles and the industry respect the creative enthusiasm and creative works of every young student, and treat every work professionally, attentive, rigorous and impartial. Before the beginning of the review, the enterprise representatives explained the requirements of the proposition on the basis of the propositional strategy. During the appraisal process, the judges analyzed and discussed the entries from the perspective of brand appeal and cultural dissemination, and strictly selected them, so as to better excavate the works with ingenious originality. The joining of Heng Yuan Xiang's business representatives also ensured that the final selection of outstanding works could meet the demands of the actual application of the brand and give full play to the creative value.

　　 Review the scene of the judges to raise their votes.

　　 Mr. Ye Hua, deputy director of the brand development center of Heng Yuan Xiang group, reviewed the works on the scene.

　　 Heng Yuan Xiang proposition enterprise representative

　　 Constant future Heng Yuan Xiang burning young creativity

In the autumn of 2019, hyz Once again, the Academy Award will be extended to the youth creative platform. From September to November, Heng Yuan Xiang completed eight campus visits, and more than 32 campus activities revealed a wave of "traditional creative future" on campus, which directly radiated more than 10 students in Colleges and universities. University students have also been through vertical communication with Heng Yuan Xiang for several months, and have interpreted the brand value and culture more deeply.

Brand younger requires continuous and precise layout of the young consumer market, looking for ways that young people like to play. hyz The Academy Award is the alliance of thousands of young consumers. The characteristics of the academy award are to enable enterprises and young students to reach a creative alliance among young consumers, and to achieve direct dialogue between students and brands through creative solicitation activities. From passive acceptance to active cognition, students gain more experience and experience with brands. Every creative work is Heng Yuan Xiang's deep excavation of the young market and the performance of consumer pre education. In the future, Heng Yuan Xiang will continue to plough deep into the youth creative market and realize the rapid development of brand younger.