Lining First Declines Overseas Sales Of QQ In Three Decades

Entering the 2020, it is getting closer and closer to the Spring Festival. What new things happened in the clothing industry last week?

Domestic events: January 6th to January 10th

　　 Lining will jointly launch the capsule series at the age of 30.

Recently, Lining group has publicly announced that the capsule series with the international Kungfu star Jackie Chan will be released in January 18th at the Pompidou Art Center in Paris, France. The theme of this season is "30 years' standing". As the opening of the 30th anniversary of the brand establishment, it will present a fusion of culture and vision that does not stand alone. The designer team traced back and used the most influential and symbolic artistic elements in the brand creation era, launched a vision of the future city and people's dressing style, and led the public to use the pioneer perspective to feel the future scene presented by Lining.

Zhongfu said: in fact, the origin of Lining and Chan has long been opened. In early 2018, by the invitation of Tmall "New York China day", Lining first landed in New York fashion week, with the theme of "enlightened" as the theme, explaining the trend of the future movement and adding the words "China Lining" into the costumes, bringing the Chinese sports fashion to the international fashion industry. This series of tidal clothing rapidly became popular in the world, and was regarded as an important turning point in the history of brand development. China Lining will continue the "show to buy" mode. Some of the show products and show products will be sold in Beijing online on January 19th.

　　 Huili responds to unqualified children's shoes: it's off shelves.

A few days ago, a children's shoes in the Huili shoes industry were found to contain two amino acid esters, which can cause children's precocious puberty. On the 7 day, the shoe industry responded that the related products had been disposed of. The sample is not compliant because of the material problem. The material is purchased from outside. It is reported that o-phthalate two is declared by the WHO as an environmental hormone, which can enter the human body through respiratory tract, digestive tract and skin. It will interfere with the endocrine system in the body, which can lead to "feminization" of boys and also cause premature puberty in children.

Zhongfu said: although children usually wear socks and wear shoes, it is very unlikely to expose themselves to the human body through their feet. Pay more attention to wearing shoes with bare feet. Huili has achieved high growth in sales revenue, total profit and sales volume from the "local flavor" to tide card, but quality problems also need brand attention.

　　 Upgrading the running product line with the help of science and technology

The domestic sports brand of "lagging behind" is running the market with young and high-end labels. The 31st official website has officially released the Q3 family of technology products of the running product line. With the help of Q technology, elite runners and marathon resources, it continues to plough and run categories and reshape the brand image. In 2020, as the critical period of the brand rebuilding plan, we will undoubtedly face a severe test on the track of running product line with the help of technology upgrading.

Chinese clothing said: for the evaluation of 331 degrees, the word used most in the industry in 2019 was "left behind". Despite the marketing events such as competition marketing, new R & D centers and investment competition, the chips kept in the past few years have not won the recognition of the market, and have never been able to get rid of the low price tag. Sports brand function, specialization and technology is the inevitable direction. 31st degree will introduce the Q technology into the domestic market, which also means the change of strategic direction.

　　 Wu Leicheng's men's clothing, Hai Lan's new spokesman, the first to break the Barcelona goal Chinese player.

In the first round of the Spanish League in 2020, Wu Lei not only reaped high-energy glory in the Spanish League, but also unlocked the new spokesman of the Chinese men's wear Hai Lan's home. From the top three clubs in the hand to the official Xuan Wulei endorsement, Hai Lan's home layout in China's football field is swift and violent. It is not hard to see that the prelude of cooperation between Hai Lan's home and Chinese football has been opened, and the brand belief of Chinese men's clothing on Sports in China is being fermented.

Zhongfu said: Xuan Wulei, a new spokesman for Hai Lan's home, shows his concern for Chinese sports. Previously, Hai Lan's home was the three largest club in the hand. It paved the way for the development of sports, digging deep into everyday wear, promoting internationalization and building the charm of brand made in China.

International events: January 6th to January 10th

Skech launched Arch Fit series specifically for foot arch deformity consumers

In January 6th, Skech (SKECHERS) held the 2020 spring summer new product preview in China's west five Art Center in Beijing. This preview category includes: fashion, professional sports, children, lifestyle, including Skech's new Arch Fit product line for foot arch deformity. This is also the first time that the Arch Fit arch support series has landed in the Chinese market. Arch Fit technology is a foot arch support technology developed by Cage and United States famous sports medicine institution after analyzing and analyzing the foot data of hundreds of thousands of users over the past 20 years.

Zhongfu said: Cage 2020 spring and summer new products, in addition to Arch Fit series, professional sports product line of GORUN, GOWALK series and ACTIVE LIFE series also brought new upgrade products. In addition, in the fashion category, Skech also released a joint series with the Korean designer brand D-ANTIDOTE. This series is inspired by Zhou Runfa's classic Hongkong movie heroic true color, presenting the movie elements with Chinese in pattern printing.

　　 Fast selling 2020 first quarter earnings, double profit, overseas UNIQLO decline significantly

In January 9th, the fast selling group of UNIQLO parent company released its first quarter financial results for fiscal year 2020 (September 1, 2019 - November 30, 2019), achieving a combined income of 623 billion 400 million yen, down 3.3% from the same period last year, and operating profit of 91 billion 600 million yen, down 12.4% from the same period last year. Gross profit margin fell 0.2 percentage points year-on-year, to 50.2%. The parent company's quarterly profit should be recorded at 70 billion 900 million yen, down 3.5% year-on-year.

Zhongfu said: as the most powerful overseas business of UNIQLO's contribution, it recorded a double profit decline in the first quarter. The yield reached 280 billion 700 million yen, down 3.6% compared to the same period last year, and the operating profit was 37 billion 800 million yen, down 28% compared with the same period last year. Excluding a slight decline in 2017, it will be the first decline in overseas sales of UNIQLO in 10 years, mainly because of the boycott of Japanese goods and other factors.

　　 GUCCI opens beauty shop in Beijing to compete for young minds

GUCCI opened a beauty shop in Beijing, and this is also the official entry of GUCCI beauty products into the Beijing market. GUCCI defines the 2020 fiscal year as "the year of Gucci". It is estimated that the global retail sales of GUCCI cosmetics will reach the mark of US $1 billion, and the sales target in China will be RMB 600 million yuan.

Zhongbao said: in fact, GUCCI announced the opening of social accounts for beauty products in 2018, and officially entered the beauty market. It is reported that in 2014, GUCCI has launched the beauty makeup product line, but before, beauty makeup is not the key development area of GUCCI. Beauty has always been the world of young people. The initiative to open up the beauty makeup series of GUCCI is undoubtedly the hope of finding new customers. However, as a new product, GUCCI beauty is not only facing the competition of cosmetics giants, but also the pressure of entering the market and dividing the market share.

　　 Luxury goods continue to rise in price, buying second-hand and maintaining value.

The rising tide of luxury goods has hit the market again. The price surge began in South Korea and opened a new round of price adjustment in China. The price increases include Louis Weedon, Chanel, Dior, and Pao family. In fact, luxury brands have to raise prices several times a year, which has become an unwritten "iron rule". There are two main reasons for the increase in the price of luxury goods: one is the regular price increase to create an impression of keeping value; the two is the change in the price of raw materials and the exchange rate, which increases the cost of products; in the trend of global price integration, the strategy of brand promotion is not significant in enhancing brand value.

Zhongbao said: most luxury goods companies say that prices have been raised over the past ten years in order to better keep western prices consistent with China's prices, thereby boosting consumption in China's world's fastest growing luxury market. Based on the huge demand, the Chinese market has now become the main growth point of luxury goods. More and more consumers choose to buy second-hand luxury goods. After all, they want to have a large number of luxury addicts, but not all of them can afford it. In these two situations, idle luxury transactions become the best way to solve the problem. Among those who choose second hand luxury goods, the younger generation represented by the "90 generation" has become the mainstream.