Make A Great Effort To Make A Different Custom For Garment Advanced Customization.

The non wanted workshop is an advanced clothing custom studio with an invitation system. The founder, Ms. Wang Yinghong, served as a designer. Yiwen fashion group Vice president. After more than 20 years of experience and immersion in the fashion and fashion industry, with boundless love and deep understanding of this industry, Wang Yinghong resolutely abandoned the identity of the Group executives and set up his own door with his own ideas. He chose a quiet space at the foot of Drum Tower and on the side of Houhai, and founded the "non wanted" high brand.

In May 2016, several high ranking designers from SAVILE ROW of England came to Beijing on business and visited Houhai freely. They were attracted by a studio located on the east side of the West Sea. They found themselves in a small shop. However, it was discovered that in the Hutong of the red tile wall and the winding streets, there was such a Chinese high-tech clothing studio which was already open by itself. Mr. CULLENS put on the glasses and picked up a more than half of the suit and looked at it carefully. He could not help exclaiming "Extraordinary (extraordinary work)! Made in China!" immediately invited Wang Yinghong to his shop in Saville street, London to exchange.

In May of the same year, Ying hung took his son to England and came to Saville street, a world-renowned and famous collector. He met again with Mr. CULLEN. He stayed there for three months. He studied in detail the history, product technology and production process of this dress sanctuary, and established a deep friendship and cooperative relationship with his British counterparts including Mr. Cullen.

Returning home with harvest and confidence , Wang Yinghong extended the product from men's single category to women's clothing, from western style to Chinese style, and expanded a 30 square meter shop to a 200 square meter shop, and quickly completed the upgrading and upgrading of the business. The studio also moved from west coast to Drum Tower West Street. The site selection is not so exquisite. Every day looking out the window of the bell tower and Drum Tower, it can overlook the towering Chinese honour of China World Trade Center business circle, and concentrate on the discovery of beauty.

Wang Yinghong said, "in the past, we made garments in an industrialized way, designed clothes for a season, shipped thousands of products on the factory assembly line, and put them into the counters of the shopping malls. We didn't know who the customers were. Now I am making the costumes with the mentality and spirit of the craftsman. I can first know who the guests are and then design and customize the production. The difference is that the way in the past is industrial and icy, and what we do now is human based and temperature.

For this value, unlike the clothing sold by the mall, the workshop is not the one that wants to. Custom made garments Every year, we only serve the limited customers. Even if we are team customization, we must strive for one person and one board, and strive for better design. Fabric selection, only the world's top few fabric suppliers limited supply, a hand-made Western-style jacket, to achieve an amazing 312 processes, from the next volume to the delivery of clothing, it takes two months, but the quality is almost harsh, so that people are impeccable, Cullen Sheng once privately "The best hand-made I have ever see", "the best Chinese production, no one". Indeed, trade internationalization has made China. High-end clothing The supply of fabrics has long been in line with international standards, and is similar to the international brand. But the "made in China" has actually gone beyond the limit. The local high standard production level, like this, is no longer exported to foreign products, but the price tag is only half the price of the brand.