Li Ling, Vice President Of Anta Group, Must Look At The Future When Doing Things.

In the coming 2020, reporters interviewed hundreds of retail bosses together to "resume 2019 and look forward to 2020". The second round is in order to better move forward, and look forward to making our footsteps more firm. 2020 approaching, let's listen to the most real voices of the big guys.

Reporter: if you sum up your company's development in 2019 with one or several key words, what is it? Why?

Collaborative incubation, value retail. In 2019, the group launched an organizational transformation around the "collaborative incubator value retailing", and set up three sports brand groups, namely professional sports, fashion sports and outdoor sports. This enables enterprises to focus more on consumers and better serve consumers. In addition, the group has established three platforms: Group retail, group supply chain and group sharing. All brands can take root and grow rapidly on these platforms.

In 2019, the main brand of Anta completed the transformation of category system. The main brand was "young" brand. Based on deep consumer insight, the ultimate quality value guided by scientific and technological innovation is the positioning of Anta brand. It brings consumers the most valuable products and services from four angles, namely, the driving force of idolatry, the visualization of product color value, the quality of products and the ultimate quality value.

Reporter: what are your predictions for the development of the retail industry in 2020? What is the focus of your company's promotion?

2020 is the high quality growth year of Anta group. It proposes reconstructing thinking and laying the three winning battles. For Anta group, high quality growth is brand preference, sustainable growth and inventory health. To achieve high quality development, we still have dreams and missions to drive.

In 2020, the Tokyo Olympic Games will bring new opportunities; the sports industry is listed as a pillar industry of the state; the 95 generation led Z generation will lead the new consumption trend; 5G and block chains will bring about digital transformation of all industries; the "Chinese style" and "town youth" will become a new phenomenon of consumption. Everything is being repurchased in the new consumption era. With new thinking and digital means, any business can be done again. Anta has been thinking deeply about the two words of "refactoring". People, goods, markets, consumption habits and commodities are being repurchased. Our strategy, thinking, business logic and evaluation dimensions must be reconstructed. Thinking is not escalated, it is all the way to go. Yesterday, doing well is not equal to the future. We must defeat pride and break the rules and remain awe of the market.

In 2020, the globalization of Anta group will be fully opened. Anta will also stride forward towards building a world-class sporting goods group. Doing things, looking at the feet must also see the future. In the future, we must look at the development of the whole world. Anta should not only become a Chinese brand, but also become a world-class brand. Our mission has not yet been completed, the space is still very large, but only if we do not forget our original mind and stick to it, can we have the chance.

General secretary encouraged us to make efforts to make the ice and snow sports equipment industry. Last year, we acquired many brands of the world's leading ice and snow sports equipment under the banner of amvin, which made us full of imagination in the future market space, and more confident to integrate the global high-end resources to serve the global consumers, providing more professional products and services for the 2022 Beijing Winter Olympic Games.