Under Pressure, We Should See The Way Of Innovation From The Forty-Third (2021 Spring And Summer) Chinese Fashion Fabrics Finalists.

In 2019, the world economy was under pressure, the economic and trade relations were obscure, and the risk of enterprises concentrated. "South (hard)" became the most wording words. On the one hand, China's textile industry has experienced the unprecedented pressure from the internal and external environment, and on the other hand, it has been developing steadily under pressure. Over the past 20 years, "China International fabric design competition", which has emerged in the past years, has seen many forward-looking ideas, innovative technology, fashion design and multiple creativity. It reflects not only the growth of enterprises, but also the path and direction for enterprises to meet challenges and constantly transform and innovate.

In 2020, Chinese enterprises still had to face the changing economic, policy and international environment. They adapted to the times of technological change, enterprise innovation and demand adjustment. They stood on the global perspective and stage to examine their competitiveness and influence. They constantly speed up the overweight by setting up new coordinates, developing new space, building new capabilities and creating new vitality, and redefining the development goals. Is the textile enterprise ready for the new opening of 14th Five-Year? It may be evident from the enterprise's product development and innovation based on the prevailing trend and market demand.

At the beginning of 2020, after the Rui snow, Beijing had a clear sky and a joyous atmosphere in the new year. In January 14th, the international bamboo and rattan center, located in the northeast corner of Beijing, had more than 4000 pieces of new fabric gathered. "2020 China International fabric design competition and the forty-third (2021 spring summer) China fashion fabrics finalists review" The scene, such as blooming flowers, brings the breath of spring vitality.

Li Binhong, director of the national textile product development center 13 experts from the jury held a heated discussion to select excellent products.

At the meeting, China Textile Information Center, national textile product development center, Beijing white collar Fashion Co., Ltd., Fang Sheng Fashion Group Holdings, Pathfinder holding group Limited by Share Ltd, Beijing Shenzhen sporting goods Co., Ltd., Shenzhen Yonghui fashion commodity management consultant limited company, Eve Li brand electric supplier, Copenhagen fur company, Shanghai standard top dress Co., Ltd., Xiamen Fung Dress Design Co., Ltd., EACHWAY (Yi Hui) fashion group textile development experts, color and fashion trend research experts, fashion brands and designers, buyers representatives in strict evaluation standards and review rules, from a number of dimensions to gold, silver, bronze awards and other nine awards were severely criticized. At the same time, the judges also brought many valuable suggestions such as consumer market, brand demand, product development direction and so on.

Rebuild new space with value

This review will bring together 2021 new products of spring and summer in 433 enterprises, which include men's formal wear, fashion women's wear, casual wear, sportswear, jeans and shirts. The product category includes cotton, wool, linen, silk, chemical fiber, printing and dyeing, knitting, etc. it has its own unique features in color application, material application, pattern creation, science and technology innovation, ecological environment protection, market application and so on.

"The current participating products, whether material or craft and appearance, show obvious marketization characteristics." Chen Baojian, chief engineer of the national textile product development center Evaluation road. He pointed out that the most representative is eco-friendly fabrics. Since the first award of "best eco environmental protection" award, we can clearly see that enterprises' cognition of environmental protection has changed from superficial to environmental protection, combined with the rich appearance and function, and the gradual deepening of ecological environmental protection concept. For example, recycled polyester, recycled nylon, bio based fiber and regenerated cotton have been innovated from the original pure color to the combination of organization design and flower type design, which is more suitable for fashion trend and more suitable for market demand. Next is fabric value reengineering. Based on the consumers' pursuit of high quality and high cost performance, the reconstruction and innovation of fabrics become particularly important. Reengineering means breaking the rules and making cross boundary reengineering and innovation from materials, patterns and finishing techniques to enhance the added value of products. He pointed out that in the cotton based shirt category, there were many functional synthetic fibers, which enhanced functional experience and durability. The friability and movement of wool fabrics were also the cross boundary performance of materials; the acetate fibers commonly used in fashion women's clothing were applied to sports products through technological innovation; the traditional lattice fabrics were more widely applied through folds, prints, embroidery and so on; lightweight fabrics could greatly enhance their thermal insulation through reverse composite reflector films; the combination of fleece, lamb and suede was printed through digital printing wool like effect, and it was also a new development direction of thermal fabric.

The way of "rebirth"

"Enterprises are increasingly aware of the trend of fashion. In terms of color matching, they pay attention to the 2021 spring and summer popular texture, organization and all aspects of collocation. In addition, enterprises are trying to cater to the theme of environmental protection when costs can be supported. For example, most of the polyester fabrics in the review work are recyclable, which has the advantages of ordinary polyester and the concept of green regeneration. Li Xiaofei, deputy editor in chief of "textile and clothing fashion trend outlook" Say. At the same time, she also shared the "2021 spring and summer textile fashion trend in China" which was studied by the China Textile Information Center and the national textile product development center, and interpreted the four main tendencies of the "force field, pleasure traveler, space-time pole and tide playing discipline" under the concept of "rebirth" of the season concept. Combined with the lifestyle and consumer market analysis, the trend of color and fabric was predicted, which provided a professional scientific basis for the contest evaluation.

Fu Kui, design and art director of Beijing white collar Fashion Co. Ltd. It is pointed out that environmental protection is one of the mainstream ideas of the current international trend. Many of the participating enterprises have attached great importance to this topic. Details are the key to creativity. For example, gold and silver wire will be the main trend of the future. He also stressed that the national tide is the choice of the young market and one of the future creative trends. Fabric enterprises need to focus on how to use the "advanced" rather than "stiff" of Chinese elements.

"The supply of general fabrics in women's clothing market tends to be saturated, but the acceptance of creative fabrics is getting higher and higher. This competition is also more innovative. But how to grasp the degree of innovation has become a new test for fabric enterprises. " Jin Shuo, vice general manager of Fang Sheng fashion group It is believed that too much publicity will greatly reduce market acceptance, and some mature and thoughtful innovations that are presented by some fabrics are the most touching ones. For example, a fabric has made a new vitality by ingeniously pressing the fold to make a fabric that is almost doomed to be "inventory". This is not only an idea, but also a thinking revolution in understanding inventory.

"A lot of fabrics for this election are very suitable for our new positioning, and some products are more ideal if they are treated in a slightly more functional way. "Talk about how to grasp consumer demand and marketability. Liu Haohai, head of Limited by Share Ltd RD department, Pathfinder holding group Speaking of its own brand, the Pathfinder in 2019 used bright fabrics such as nylon and polyester fabrics to bring natural gloss, which is fashionable and functional, and is popular among consumers. He believes that green environmental protection is not only the development direction of the clothing industry, but also the healthy choice of consumers. It has become a brand new location for Pathfinder, especially with the application of new technologies such as recyclable nylon, degradable film and so on, which provides many choices for the brand. In recent years, consumers are more inclined to cotton products with comfort. Natural touch, gloss and natural fiber products will be the focus of future Pathfinder.

In 2019, EACHWAY (Yi Hui) fashion group has a strong momentum of development. Its overall sales of brands, especially the brand of e-commerce, have increased significantly. In this regard, Zhao Huizhou, founder and chief designer of EACHWAY It indicated that it mainly benefited from the accurate grasp of the consumption trend, and the brand positioning was more refined and close to the people. She said that with the change and diversification of the new consumption situation, fabric enterprises should pay attention to price performance in product development, cater for the consumption psychology, and pay attention to the innovation of products. In terms of environmental technology, EACHWAY's 3D printing fabrics are popular with consumers and are at the forefront of fashion. In terms of environmental protection of fabrics, enterprises should pay attention to the visual sense of fabrics. In addition, in addition to the added functionality, the value sense should also increase the fabric's technological attributes and sense of superiority.

Lining, manager of clothing research and Development Department of Beijing sporting goods Co., Ltd., Liu Rui To speak, the most exciting and exciting thing in this fabric evaluation is to see the innovative application of two acetic acid in sports functional fabrics, and its handle, antibacterial, environmental protection and other characteristics are very good. At present, the two acetate fabric has not been applied to sports functional fabrics on a large scale. If it is combined with polyester and superimposed with function, it will become a bright spot in the future. Turning to the demand for brands, he pointed out that Lining's terminal sales are divided into two categories according to the location and scene of consumers. One is shopping malls in major shopping arcade, OLE and other business circles. This kind of fabric pays more attention to the high appearance performance of fabrics, has both fashion and basic functionality, and has higher requirements for texture, color and fashion elements. The other is professional sports scenes, such as sports centers and sports shops near the playground. This kind of fabric pays more attention to functionality, professionalism and color. Bright colors such as fluorescent green can stimulate consumers' enthusiasm for sports.

Liu Yong, artistic director of Shenzhen Yonghui fashion merchandising consultant Co., Ltd. It is found that the design concept of fashion enterprises close to fashion is strong. He said that most of the fabric companies still regard technology and technology as the focus of R & D and innovation of new products, and as fashion designers, most of the time they choose the fabric from the perspective of audience's pursuit of style. "We will consider the fact that the fabric is more practical, such as fabric feel and later maintenance. Fabric enterprises should try their best to strengthen innovation from the aspects of color, fabric design and so on. If we do this well, the right to speak in fashion will naturally improve. In addition, fabric enterprises should actively participate in some famous international fabric exhibition to learn and communicate. Liu Yong said.

"We tend to emphasize the environmental protection and technology fabric products from the fiber source, spinning technology and weaving technology. In detail, we will pay attention to fabric products such as textures and other surface textures through special yarns such as yarn twisting, yarn interleaving, weaving technology and so on. Eve Li brand electric design director Song Pingye Say. She also pointed out that in the design aspect, the trend of jacquard fabric getting thinner and thinner is also bright, which makes the spring and summer dress more rich and low-key in the future. At the same time, she also hopes to use this contest to promote the attention of the society to environmental protection and science and technology fabrics.

Tian Xiaohua, design director of Copenhagen fur company With the concept of sustainable development integrating into fabric design and development, artificial fur products are becoming more and more widely used. Artificial fur products are rich in color, excellent in handle, unrestricted in width, functional, plastic and cost-effective. They are used more frequently in early spring, and can be applied in small areas such as accessories and clothing in summer.

Wu Xuekai, general manager and design director of Shanghai standard top Garments Co., Ltd. It shows that compared with previous years, this evaluation fabric is more abundant in fiber usage and printing. He thinks that the trend of fabric in the future will start with raw materials, and begin to convey fresh feelings to consumers from fibers and yarns. Enterprises should consider the market from the original source and cater for innovation. On the other hand, traditional materials are added to the new finishing technology to make fabrics distinctive. Fabric is actually the product of product design to material design, which requires the whole industry chain to have a relatively consistent understanding of fashion understanding. Only collaborative innovation integration mode can make fabric innovation more perfect.

"Every session will be able to feel the new changes in the market. This year, we can feel that there are more fabrics in environmental protection, and there are endless regenerated fabrics. " Ceng Fengfei, design director of Fung Fei Fashion Design Co., Ltd., Xiamen In recent years, natural environmental protection has gradually become people's health and fashion concept. People begin to learn to build a quality life with low carbon. He said that environmental protection, low carbon and reducing the use of fur have become one of its design concepts, thanks to the innovation and research and development of fabric products. Some fabrics have been able to replace the functions of traditional fur fabrics through technological innovation. He also stressed that fabric designers should understand the integration of technology and fashion, and use technology as an expression of fashion trends, reflecting their understanding of design.

Li Bin Hong At the conclusion, we can see that the strength of China's textile fabric design is constantly improving from the current evaluation products, which meets the needs of the market and has more and more high quality products with good cost performance. In particular, the design concept of sustainable fashion has penetrated into the innovative value chain of the whole process of product development. Fabric designers can take into consideration the fabric's functionality, fashion and ecology from the dimensions of colors, patterns, materials and processes. From the perspective of products, it shows the new orientation of technology, fashion and green in China's textile industry. This is precisely the value of China's international fabric design contest in promoting the trend of product development, guiding product development, and coordinating the synergy and innovation in the industrial chain. In 2020, we will build a well-off society in an all-round way and build a strong country in the textile industry. On this basis, we should further refresh the value creation link relationship of the supply chain through digital new business mode, shorten the distance between new materials, new technology and new technology and consumers, promote the transformation of technology value to commercial value, and build up the fashion industry ecology with Chinese characteristics, world influence and epoch characteristics, and enhance the global fashion discourse power of Chinese textile industry.

China International fabric design competition organized by the China Textile Industry Federation, China Textile Information Center, national textile product development center, China International Trade Promotion Committee textile industry branch, textile industry vocational skills appraisal guidance center, China Fashion Color Association, Frankfurt Exhibition (Hongkong) Co., Ltd. Co organizer, is the most authoritative and influential professional competition in China's textile design field.

As an important activity of "FabricsChina China popular fabric Engineering", since its launch in 1999, the competition witnessed the rapid development and great progress of China's textile and garment industry since its reform and opening up. The concept of product development, which combines the trend and market demand, has led more than 1000 textile and garment enterprises to carry out product technology innovation, original design and fashion creativity, helping the Chinese textile industry to leap from the three dimensions of technology, fashion and green.

According to the fabric development cycle and international procurement practices, China International fabric design competition holds two appraisal activities in spring, summer and autumn. It is reported that this year Gold Award, silver award, bronze medal, best color application award, best material application award, best pattern innovation award, best technology innovation award, best eco environmental award, best market application award. The award list will be announced on February in the official website of China fashion fabric, official WeChat and relevant industry media. The winning products will also be displayed and promoted in March in the popular trend release area of Intertextile accessories exhibition and the "China pop fabric" exhibition booth at the China Textile Information Center booth.