What Is Shengze'S Foundation For Building A "Fashion City"? Two Fashion Forums Attract Attention

On January 16 Wu Jiangnan "new fashion group" brand enterprise forum, "specialty, special new fashion innovation small giant" Forum It was held in Shengze. Representatives of more than 60 silk textile backbone enterprises in Shengze and surrounding areas attended the meeting and talked about fashion enthusiastically.

Since the second half of 2019 Wujiang District Wang Yibing, member of the Standing Committee of the District Committee, Secretary of the Party Working Committee of Wujiang high tech Zone and Secretary of the Party committee of Shengze Town On various occasions, Shengze textile industry has been fully equipped with the conditions for upgrading. In addition to continuing to be a solid enterprise, Shengze's industrial development should highlight innovation, fashion and green, and further optimize the industrial structure. Shengze will hold the spring fashion week from 2020, enabling the textile industry through the construction of fashion creative platform carriers such as fashion week To realize the internal improvement of the industry and promote enterprises to move forward to the middle and high end of the industrial chain.

It is under the guidance of such development thinking that, Shengze began to explore the transformation of "fashion city".

Zhang Jianhua, deputy director of Wujiang high tech Zone Management Committee, deputy secretary of Shengze Town Party committee and director of China Oriental Silk Market Management Committee He said that Shengze dares to propose the transformation of "fashion city". It comes from a large number of fabric enterprises with strong scientific and technological innovation ability in Shengze and its surrounding areas. The fabric products of these enterprises have high technology content, unique product quality and rich fashion elements. Shengze will hold the 2020 Shengze fashion week in late April, and enterprises will better stimulate innovation motivation and vitality through the integration of fashion week.

Zhang Jianhua said that in recent years, Shengze has made every effort to seize the important historical opportunities of the implementation of national strategies such as "the belt and road initiative", the Yangtze River economic belt and the Yangtze River Delta integration in Shengze, actively promote innovation and development, promote industrial transformation, cultivate and create "specialized, special, new fashion and innovation giant" enterprises with excellent main business, strong competitiveness and good growth, and regard "output per mu as hero" "Innovation on the hero" and "green on the hero", to achieve the transformation from traditional industry to fashion city. he Now, relying on Shengze's strong industrial foundation and the tireless transformation and development of entrepreneurs, Shengze has achieved "the first textile town in China" ” 。

From the perspective of Shengze's development orientation, The "Silk Road" represents the transformation of "the city of Silk Road", and "the Silk Road" represents the development of the textile industry in the future.

In particular, this year, around the new pursuit of building a "fashion city", Shengze will hold 2020 in April this year Shengze fashion week and the 7th Jiangsu (Shengze) Textile Expo This is an important move towards fashion. ? From the fashion of fiber trend and fabric, through the orderly development of industry, we will create a never-ending Oriental Silk Market in China, and gradually realize "strong industry, lively market and beautiful city". The fashion week of Shengze will focus on the industrial orientation of "science and technology, fashion and green", integrate with domestic and international fashion trends, and form an exhibition mode of "exhibition, show, meeting, competition and commerce", which will greatly enhance the influence of Shengze's "fashion city". He hoped that the participating enterprises could actively participate and make joint efforts to create a new fashion image of Wujiang Silk textile and clothing industry.

Wang Chunhua, chairman of Huajia group express, In order to build a fashion city, Shengze should first excavate the history of Shengze and combine with modern fashion to clarify the concept of fashion; second, establish regional brand and create local brand effect, so that high-quality brands can go out and also be invited in; third, all enterprises should make concerted efforts to create master Studios.

First of all, the government should create a good opportunity for "fashion" enterprises to create a "fashion" atmosphere; Fashion is not only a display, but also a landing. There must be sales, circulation and market. In this way, the fashion city can last for a long time and be worthy of its name. Many of our bag and fashion designers are top-notch designers for LV and Chanel.

Wu jianjiu, chairman of Suzhou silk He said that shangjiukai song brocade has become a unique brand in the fashion industry. People see, from The 2014 Beijing APEC conference, 2015 commemorating the 70th anniversary of the victory of the Anti Japanese War, to the 2016 Hangzhou G20 summit, the 2017 BRICs summit and the Astana World Expo, to the 2018 Boao Forum and the Council of heads of state of the Shanghai Cooperation Organization "Shangjiukai" Song brocade is refreshing as China's silk business card.

Huang qiuting, chairman of Suzhou New Silk Culture Co., Ltd. (Qiyi) He said that Shengze is very happy to build a "fashion city", which is also very consistent with his own concept. Since the establishment of the enterprise, he has been thinking about how to implant fashion elements into cheongsam. In 2018, the enterprise launched a series of themes of "leaving traces" with Shengze Lane culture as the element. In 2019, it launched a series of themes of "awakening", which combined with the elements of canal culture. With a little effort and persistence of the enterprise, it can arouse people's resonance to traditional silk, and it is also the awe of flag art to a silk and an interpretation of fashion.

Zhou Jianchun, person in charge of Amethyst flower Now, the product cycle of the fashion industry is getting shorter and shorter, and the process requirements are higher and higher. It is more and more inclined to small batch, personalized, fashionable and functional products. For example, Amethyst flower grafting graphene technology, fabric will not produce static electricity, air permeability than traditional fabrics to improve four or five times. He also said that after the launch of the new product in Milan, Italy in 2019, there are more than 100 top international and domestic brands The clothing brand adopts.