17 Clothing Footwear Shoes 2019 Performance Notice: Super 70% Profit Pre Cut

Before and after the Spring Festival, a sudden outbreak of coronavirus pneumonia was again pushed to the top of the storm. According to the fashion business express, affected by the epidemic, the number of domestic apparel retailers has fallen sharply during the Spring Festival. More than 10 A share listed retailers, including the daily fashion, the positive fashion, the local fashion, the Anne, the noble bird and the singer, fell by 10% on Monday. The total market capitalization of the apparel and home textile market in Shanghai and Shenzhen fell 7% to 271 billion 300 million yuan, evaporating nearly 18 billion 600 million yuan.

It is worth noting that in the past 2019, for many clothing enterprises, this is a cold winter. Many founders of enterprises feel that they won't be worse than 2019.

According to the National Bureau of statistics, the total retail sales of clothing, shoes and hats and needles and textiles were 13527 billion yuan in 2019, a slight increase of 2.9 percentage points over the same period last year, and a marked decline compared with the 8% increase in 2018. At the same time, domestic clothing such as La Natsu Bell and Metersbonwe is facing huge losses. The international fast fashion that was once very popular also suffered from the bottleneck of passenger flow cap caused by the upgrading of consumption.

Win win network statistics the recent disclosure of 2019 performance notice of 17 clothing, footwear enterprises, the situation is also not optimistic. Earnings pre cut and loss amounted to 13, accounting for over 76.47%. Among them, the loss of the birds and La Natsu Bell increased further. The loss ranges from 765 million to 915 million during the period, and 1 billion 600 million to 2 billion 100 million. Sanfo outdoor also suffered losses for the first time. Only Ordos and Be Meleven increased their performance in the period, and the Pathfinder and Busen share also turned the profit in the current period.

Earnings growth factor:

1, continue to accept mergers and acquisitions to increase efficiency;

2, reasonably control costs and reduce overall expenses.

3, increase investment in product research and development to enhance product competitiveness;

4, increase brand promotion, optimize marketing network construction and supply chain management;

Earnings pre reduction factors:

1, Sino US trade disputes lead to weak retail environment, warm winter and social problems.

2, speed up closing losses and inefficient stores.

3, the intensity of sales and discounts for seasonal goods increased, and sales gross margin declined.

4. The loss of non operating losses has increased.

5, the opening of the next line stores, shops rent, decoration costs, and labor costs have risen.

6, increasing R & D investment has led to an increase in R & D costs.

7, the stock market is not good.

8, provision for goodwill impairment and stock depreciation.

The following are the Brand Company's performance forecasts for 2019:

Erdos

Net profit attributable to shareholders of listed companies is: compared with the same period last year (the same control of enterprise merger adjustment), it is expected to increase from 450 million yuan to 570 million yuan, an increase of 47% to 60% over the same period last year. Compared with the same period last year (2018 audited), it is expected to increase from 480 million yuan to 600 million yuan, an increase of 52% to 65% over the same period. It mainly benefited from the acquisition of 14.06% stake in the minority group of electroform group, increased its shareholding ratio to 77.97%, reduced the profit and loss of minority shareholders. At the same time, the joint venture Inner Mongolia Erdos Yongmei Mining Investment Co., Ltd. and the newly acquired chemical industry company were fully released and increased efficiency.

Busen shares

The net profit margin attributable to shareholders of listed companies is 27 million yuan to 40 million yuan, turning losses into profits, a loss of 193 million yuan in the same period last year. The main reason is that Busen's shares have been adjusted through business to improve operational efficiency and reduce costs. The amount of operating losses has declined to a certain extent over the previous year.

Giordano International

The profit attributable to shareholders should be reduced by about 38%. It is mainly due to the Sino US trade dispute, which leads to weak retail environment, warm winter and social problems.

Long stance

Net profit attributable to shareholders of listed companies decreased by 73.87% - 61.99% compared with the same period last year, and the profit margin was between 55 million yuan and 80 million yuan. South Korea's L&PCosmeticCo., Ltd., which is mainly owned by Langer, has suffered a sharp decline in its business performance due to poor sales in the Chinese market.

La Natsu Bell

The net profit loss attributable to shareholders of listed companies ranges from 1 billion 600 million yuan to 2 billion 100 million yuan. It mainly focuses on La Natsu Bell's active contraction focus, concentrating resources on the development of core women's clothing business, and accelerating the closing of losses and inefficient stores. During the period, the number of domestic business outlets has dropped from 9269 at the beginning of the year to more than 4800 at the end of the year. Due to the closing of the store's operating losses and one-time confirmation of the amortization cost, it resulted in a loss of 4 to 450 million yuan. At the same time, in order to accelerate the operation of cash flow back, La Natsu Bell increased the intensity and discount of the sales of goods for the coming season. At the end of the reporting period, La Natsu Bell's inventory was reduced by about 900 million yuan compared with the beginning of the year. Affected by the above matters and the downturn of the public clothing retail market, the gross profit margin of La Natsu Bell sales decreased year by year, leading to a decrease of about 650 million yuan in the reporting period compared with the same period last year.

Guirenniao

Net profit attributable to shareholders of listed companies will continue to suffer, with losses ranging from 765 million yuan to 915 million yuan. The main business is the loss of operating profit of its own brand, which includes the adoption of the "direct + joint / direct operation" and the adjustment of the support policy for dealers, resulting in the increase in the total salary, terminal sales and rebate fees of the new terminal channels in 2019. It is expected to affect the current profit and loss of about -1.8 billion in 2019. The increase in the impairment of inventory will cost about 120 million yuan, and the amount of credit impairment loss will be 483 million.

GXG parent company

Its net profit for the year ended December 31, 2019 is expected to drop by about 40% to 45% year-on-year. The main reasons for the decline in profitability include the loss of shops' sales performance resulting from the decrease of passenger volume in some business circles, the loss of primary inventory caused by the reduction of the unsold inventory level in its distribution network, and the one-time loss (including the guarantee deduction and residual value depreciation) resulting from the closure of Direct stores.

AOKANG International

The net profit attributable to shareholders of listed companies will be reduced from 110 million yuan to 118 million yuan compared with the same period last year (statutory disclosure data), a decrease of 80% to 86% over the same period last year. The main part of AOKANG international equity joint venture company LightInTheBoxHoldingCo., Ltd acquisition of Singapore electricity supplier Ezbuy issuance shares led to the company's overseas wholly owned subsidiary Austrian Hong Kong International (Hongkong) Co., Ltd. the shareholding ratio has dropped, and it is estimated that its long-term equity investment impairment allowance will be set at 105 million yuan left and right.

Day fashion

Net profit attributable to shareholders of listed companies will be reduced by 25 million 900 thousand yuan to 33 million 500 thousand yuan, down 67% to 87% over the same period last year. The main departments are active adjustment and optimization of sales channels, and some brands revenue and gross profit decline. At the same time, to speed up the clearance of goods in previous years, gross margins have declined considerably.

Shan Shan brand

The realization of net profit attributable to shareholders decreased by 70% - 90%, mainly due to the slowdown in China's domestic economy and domestic demand, and the increase in operating costs of group salaries and decoration.

Pacific bird

The net profit attributable to shareholders of listed companies is about 550 million yuan, which is expected to be reduced by about 4% compared with the same period last year. The total retail sales and operating revenue continued to grow during the current period, but the growth rate slowed down compared with the previous year. Meanwhile, Taiping bird continued to optimize the layout of the channel during the period. The number of stores increased and the cost of leasing increased correspondingly.

Jin Hong Group

Net profit attributable to shareholders of listed companies is 95 million 490 thousand yuan to 122 million 780 thousand yuan, compared with the same period last year, will be reduced from 150 million yuan to 177 million yuan, down 55% to 65% over the same period last year. Mainly due to the decline in macroeconomic growth and market competition and other factors, the current operating profit has decreased.

Red Dragonfly

Net profit attributable to shareholders of listed companies will be reduced by 68 million 619 thousand and 300 yuan to 107 million 830 thousand and 300 yuan, down 35% to 55% over the same period last year. It is mainly affected by the weak consumption demand in the domestic consumer goods market. Its main business income has declined slightly compared with the previous year. It is estimated that the operating revenue will be reduced from 130 million yuan to 180 million yuan. At the same time, in order to support agents, the credit policy has been moderately relaxed, resulting in an increase in the balance of accounts receivable at the end of the year compared with the beginning of the year.

Bio

Net profit attributable to shareholders of listed companies increased by 30%-50% over the same period last year, with a profit ranging from 380 million yuan to 438 million yuan. The main part is the increasing investment in product R & D, the continuous improvement of product competitiveness, and the promotion of brand promotion, the optimization of marketing network construction and supply chain management, the enhancement of staff training, the continuous introduction of ESOP incentive plan, and the enhancement of team cohesion.

Pathfinder

The net profit will be between 111 million yuan and 116 million yuan, and the loss will be 182 million yuan in the same period last year. The main Pathfinder is to actively cope with the adverse factors such as economic downturn, low consumption and fierce market competition, focusing on resources to consolidate the steady development of the main industries of outdoor products, actively optimize the business structure, strengthen post investment management, and gradually withdraw from the low profit travel service business and related investment projects, so as to enhance the quality of business operations.

Annil

Net profit attributable to shareholders of listed companies decreased by 40%-60% compared with the same period last year, and the profit range was between 33 million 354 thousand and 700 yuan and 50 million 32 thousand yuan. During the main period, the intensity of clearance and sales discounts decreased, resulting in a certain decline in gross margin. At the same time, due to the increase in the number of shops opened in the new period, the number of newly opened shopping centers was higher, and the rental and decoration costs increased. In addition, the increase in the number of salesmen has led to an increase in labor costs, and the increase in the cost of promotional activities under the online and offline channels has led to an increase in the cost of sales.

Sanfo outdoor

The first net loss of net profit attributable to shareholders of listed companies ranged from 29 million yuan to 31 million 500 thousand yuan, compared with a profit of 5 million 28 thousand and 700 yuan in the same period last year. It is mainly due to the provision for goodwill impairment and stock depreciation.