Fashion Week Has Become A New Way For Reebok To Expose Special Sneakers?

Now it seems that fashion week has become the best way to release the sneakers. In the fashion week every year, we can see some designers cooperate with the sports brand, launch the joint name, and become the explosive money discussed in the next year. If I could recall a more typical example, it might be the KikoKostadinovxASICS cooperation series that was first unveiled at the end of 2017. The shoes not only had a hot performance in the market, but also brought this unknown Saint Martin graduate to our view.

At the same time, it also opened the road of ASICS and designer joint development, and developed VivienneWestwood, GmbH and AFFIX successively. And a series of cooperation. ASICS, with the greatest degree of freedom for designers, has also won many supporters, and has found its own goal in this direction.

In the fashion week just ended this year, we found that Reebok has a strong sense of presence and brought amazing performances in many shows. The same thing with ASICS is that Reebok is also concentrating on walking together with designers, giving designers great permission to make significant changes in shoes, exploring new potential designers, and so on.

There are also Sandro, WoodWood, MasonKitsun E in 2015.

But after careful reflection, if we talk about the cooperation of "fashion brand x sports brand", Reebok should be regarded as the "leader" in the circle, and not to mention the legendary Chanel joint name. It is pointed out that in the past few years, we all know more about cooperation: Reebok and VETEMENTS's bugle call has been bugle in 2016, and the long term opening of 2017 and COTTWEILER, PyerMoss and other brands. Partnership... Earlier than the ASICS mentioned above, it is worth our discussion today.

If you want to know about the influence that Reebok has accumulated in the fashion industry these years, you still need to first review the brand's "fashion joint sneakers" that are worthy of attention this year.

MaisonMargiela

The first thing that attracted our attention is the cooperation between Reebok and the old fashion house MaisonMargiela. After all, Margiela, as one of the most famous fashion brands, has brought a lot of attention. The two sides combine Reebok's most classic shoe type, InstaPumpFury and Margiela's most representative shoe design, Tabi (toe splitting), and the effect of this ingenuity can't help but be applauded.

It is interesting that the two versions of the high and low are Tabi designs, but they are different in the use of shoe type: the low version is GunmetalCrossBoots, and the InstaPumpFury appearance is integrated into the Tabi sub toe element.

The high heel edition is more complicated. It is a ChelseaBoots with Tabi design, which forms the main body of shoes. In addition to the "coat", InstaPumpFury is also responsible for the inflatable front and elongated heels. Good or bad, everyone has different views, but the difficulty of this combination is absolutely small. It is reported that these two shoes will launch 6 color matching, it will still be difficult to control, and the price will not be low.

KANGHYUK

As a Korean brand rising in the past two years, KANGHYUK also has its own unique ideas in the design of joint shoes. After last year's joint launch of Reebok's eye-catching SRSSoleFury, the two sides again cooperate this year to launch two pairs of cooperation shoes: SRSZIG and PremierModern. SRSZIG based on Reebok's current main push shoe ZigKinetica, which extends the previous design style and uses KANGHYUK logo air bag material to create, the new soles technology should be improved compared with last year's style.

PremierModern|ViaInstagram_@_kanghyuk

Although PremierModern has less airbag fabric, it is obviously more practical and suitable for daily matching. Modeled on the retro shoe PremierClassic, it has been rebuilt almost completely, making the pair of modern running shoes. The "sculpture" on the vamp adds a lot of sense of hierarchy, DMXRIDE soles provide a stronger sense of technology, and there will also be a pair of pure white. The sale time has not yet been announced, and these shoes are ready for my shopping list this year.

Juun.J

Juun.J, which has been established for nearly 13 years, is a brand that can not be mentioned in the Korean fashion industry. As early as 2008 and 2009, Juun.J had jointly launched Reebok too much to help sneakers. This year, the two sides once again joined hands, taking PumpCourt as the prototype to deduce the different understanding of fashion and deconstruction by Junn.J.

Compared with the original version, the shoe type has been greatly changed and become more sense of line. Even the sole has been replaced by a more comfortable form of running shoes. The design of the buckle on the upper is designed to highlight the two Juun.JLogo of the tongue part, and the shoe tail has made a prominent TPU design, which shows a strong sense of fashion. At present, the white and silver display is displayed on the show. It will become the shoe of this autumn and winter.

ANGUSCHIANG

Unlike some of the more innovative shoes, the designer ANGUSCHIANG from Taiwan, China, used the ZigKinetica shoes fairly simply, but the results were still gratifying. Using corduroy, leather and canvas mix, the tone uses RGB tricolor as the keynote, creating a retro mood and CHIANG's emphasis on "conflict harmony", which is also related to the theme of ANGUSCHIANG show.

ZigKinetica will obviously become a common pair of shoes for the rest of this year. Whether it is ordinary color matching or joint name, it should be launched with a lot of potential.

CFDA

In addition to directly cooperating with designers, Reebok also took the CFDA in the fashion week of New York, and introduced five potential new designers to their own PAA, VictorLi, KEENKEE, NIHL and KennethNicholson.

Among them, PAA chooses classic running shoes ClassicLeather and Nylon, which fit the simple style of the brand; VictorLi chooses ClubC shoe, focusing on the tongue, adding metal buttons and so on; KEENKEE, NIHL and KennethNicholson play their own talents in ZigKinetica (or you). It is a pity that these shoes are only used in the show but will not be on sale, but I believe we can provide some inspiration for you to change your shoes. It also shows the ambition of Reebok in the fashion industry. After all, Reebok is the expert.

Experienced fashion expert

Now the combination of sports brands and fashion brands has become a major trend. Nike and Adidas are working towards this. When we mention this kind of cooperation, the first thing that comes to mind is the joint InstaPumpFury of Reebok in 2000 with Chanel. As the first joint name from the old fashion house and sports brand, so far, it is still a rare collection of Sneakerhead's revenue collection. Even 20 years later, these shoes still seem to be out of fashion, and the elegance and fashion are still being imitated at the moment.

ChanelxReebok shoes were famous for their pioneering joint names. The significance of the whole fashion world and the shoe industry is extraordinary. It is the bridge between the fashion house and the sports brand that lays the foundation for the cooperation between these brands.

In addition, the cooperation between Reebok and designers in the past few years is the most familiar example of VETEMENTS. Since 2016, the two sides have carried out long-term cooperation. Every year, they bring some amazing designs, from graffiti InstaPump to last year's SpikeRunner full of nails.

In this long-term cooperation, Reebok has provided the greatest creative space for VETEMENTS, no matter what strange thoughts DemnaGvasalia and his team can achieve. Correspondingly, VETEMENTS seems to have become a stepping stone to the fashion industry in recent years. Some of the Lifestyle shoes introduced by Reebok in the first few years were released jointly with VETEMENTS to make warm-up. In general, the response is pretty good, for example, PumpSupreme, SockRun.r... This strategy was also seen in last year's A-COLD-WALL*xNikeZoomVomero+5.

Reebok also has long-term cooperation with many designer brands, such as COTTWEILER. In January 2017, COTTWEILER, as a guest designer in PittiUomo, launched the COTTWEILERforReebok series with Reebok. After the launch, the company continued to win a lot of praise and cooperation.

　　 ViaHypebeast

Reebok also gave COTTWEILER a very large design freedom. In the 2019 autumn and winter series, the two sides created a shoe that could be called "Sneafer", and combined Sneaker and Loafer as a name. However, it is a pity that COTTWEILER is a relatively small brand, so this series is applauded in the industry, but the market is not popular.

In addition, PyerMoss is also referring to the general of the Reebok fashion camp. Since the two sides announced the establishment of creative partnership in 2017, they have maintained a stable joint name once a season. Unfortunately, the works that they bring are not bad enough in the market, though their reputation is good. However, Reebok seems to be very satisfied with the changes brought by PyerMoss. In last year, KerbyJean-Raymond was appointed as its new creative branch: ReebokStudies__'s artistic director.

The overall goal of ReebokStudies__ is to develop brand by cultivating creative talents, because Jean-Raymond hopes to sign up with rising designers, artists and individuals, and create high-quality cooperation. This move also proves that Reebok wants to penetrate the fashion world in recent years.

If we say that Reebok is the pioneer of the fashion brand x sports brand, it can not be too great to start with, from 20 years ago, Chanel, to VETEMENTS, COTTWEILER, PyerMoss, which have been continuously working in recent years. Reebok shows us a road that is completely different from other sports brands. With the formation of the "fashion all stars" lineup, the competitiveness of Reebok will become more competitive. The concrete results should be seen this year.