2020 Of Those Who Despised Micro Quotient Turned Into Micro Businesses.

Photo source: Zhongfu net

Last week, I wrote an article about how to do marketing under the epidemic situation. In this article, I wrote with great care how to live in this period.

This week I found out: I think too much.

The wisdom of the people is the greatest. It does not require my guidance at all.

I thought the epidemic was desperate, and the stagnant workshop did not see any hope of starting.

Every night I pray before I go to bed to hurry up. I'm worried that those businesses that depend on the line will get cold.

And guess what?

I found that in the beginning of the snowy year, the stores and brands that were reserved and dignified under the old lines became anchors and micro businesses overnight.

All kinds of crying and selling can be noisy.

2020, the national micro business, magic opening.

The first thing to say is not to sell goods, but to blinding my eyes.

The invitation for me to enter is the middle-aged and elderly cat cat partner who lights out the lamp at the usual time and lights out before 12 p.m. four.

She shouted to me, "come on! Disco dancing! Happy! OT this time is amazing! "

I looked closely, and the head shop One Third (OT) started the disco debut on the live radio.

The most cattle is, I even saw that some people in the group with the expression of the package of disco! I could still play like this.

The 5 hour income is nearly 2 million. Clothing.

Of course, entertainment in a special period is obviously out of date, and then it simply donated the live revenue.

Nightclubs found a way out for the live broadcast platform, and those offline stores also had eight wonders crossing the sea, each (Qun) Mo (Luan) (Wu).

The circle of friends was completely abolished.

What do you think about that love and dream?

I looked around in the mood of the vegetable market.

Can not help but sigh: it can be said that the row is the champion, the line can be micro business!

What about retail? Everyone is crazy.

The BLUE ERDOS, which sells clothing, requires all stores under the line to set up their own sales groups, arrange several spike activities every day, fully mobilize the enthusiasm of customers, and the average daily sales volume can reach more than half of their usual opening hours.

The underwear brands I interviewed before and outside were also unwilling to lag behind. In the WeChat community, they started a big sale. They bought a gift, a gift, a full gift and a limited time kill.

Sports brand MAIA ACTIVE teaches yoga in the community while selling yoga clothing. Accessories designer brand OOAK plays Sample Sale. LOOK, a luxury business, keeps broadcasting live every night.

　　 Do you think luxury brands are just cold shoulder?

It's strange. Dior and other luxury brands also took action, pulling up the community and selling lipsticks.

YSL's beauty sales also take advantage of the situation to start the live broadcast, and the hand handles the makeup on the jitter.

After all, friendship reminds us that Valentine's Day is coming...

When the original big brand is playing too much, the cabinet elder sister has no excuse for not going live.

I asked Li Jiaqi, Wei Ya, do you panic?

Besides selling, there are other industries, and there are all kinds of amazing scenes.

For example, now there are many medical beauty clinics and pet hospitals. These clinics are not idle. They even have online diagnostic services.

Is there demand for beauty? Pets sick? Don't be afraid. Even a remote line can help you solve it.

A friend of the medical beauty industry told me in the community of my Institute of economics that everyone complained during this period of time, "not having the whole capacity ahead of schedule, how good it is to have a recovery period!"

So the medical beauty industry has recently opened the online diagnostic business, and the video has received 50 yuan in 30 minutes (which is cheap), and then collected the deposit on the Internet.

The entire circle of friends is simply a sinking of a collective brand, a carnival of private sector traffic.

Remember last year, I told a CEO of a big brand that we should pay attention to private traffic, which is the marketing trend in the future.

What does the other person answer? Of course, it is hesitant and disdain.

"The private community is played by micro dealers. What you say is CRM, which we do not need to change. We still want to maintain the high-end image of the brand."

As a result, they were happier than any other group.

People, after all, will still live, you hate the appearance of......

The sudden outbreak completely subverted the marketing idea of the enterprise.

Once I have resisted everything, I doubt it is because everyone can not break through his own thinking.

Once the traditional thinking is that the electricity supplier sink, pull group nothing to pull, micro business low.

The mouth said no, but in the face of poor performance, the body was extremely honest.

All right, let's talk about it.

I think the epidemic has made many brands realize that the electricity supplier is not only a channel, but also a strategy. It is a whole industrial chain and a brand new business mode.

Everyone is reflecting: Why did you go there?

Those companies that changed their minds quickly took advantage of the electricity supplier in a short time.

For example, Lin Qingxuan, a skincare brand.

Because of the epidemic, Lin had to close half of the stores in the country.

But relying on Ali's nail intelligent shopping guide system, and then Unicom Taobao business, so as to make the sales of the wind and water.

Under the precondition of closing the whole area in Wuhan, the shopping guide has made the achievement second, and the performance in some areas has reached 200% of normal time.

Another example is the clothing of China.

WeChat and live Taiping bird played a good role in this special period.

WeChat community, small program distribution, live broadcast with goods three pronged, Taiping bird successfully achieved sales counter attack, daily retail sales of more than 8 million, or even 20% of them are contributed by new consumers.

Everyone is in the magic reality of the group, which has already made a wake-up call for the brands. Once again, it tells us that the task of online transformation is no longer important and urgent, but an important and urgent category.

People's desire to be suppressed is also emancipated in every WeChat group.

I bought three pairs of shoes in a women's shoes group that I only watched but never chop.

Obviously, I did not lack underwear. I also scrubbed and stored three pieces during the kill time.

But then, online marketing can really solve the urgent needs of businesses during the epidemic.

But more importantly, is this crazy group marketing strategy a strategic transformation or a tactical rush to make up for its anxiety?

Anyway, wages have been issued, employees idle is idle, it is better to sell goods on WeChat, a psychological comfort?

Instead of dancing in groups, it's better to plan the business and private domain traffic of your own business.

Should we take the opportunity to systematize the logic of the entire online marketing, learn the knowledge of private domain traffic, precipitate the users, and really become a long-term loyal customer group?

Of course, it is also necessary to calculate whether the private sector is suitable for you.

If the economic model is not suitable, should we use this time to close the door and sharpen the internal strength? After all, we will still embrace the day of spring blossoms.

Speaking of which, I am curious.

A few years later, let's look back at the turning point of the digital transformation of enterprises nationwide. Is this the epidemic?

After all, I have long predicted that marketers will eventually become micro businesses.