6 Chinese Brands Quit Paris Fashion Week

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The French Advanced Custom and Fashion Federation La F e d e ration de la Haute Couture et de la de (hereinafter referred to as) said that the new crown virus has had an impact on the schedule of Paris fashion week. 6 Chinese brands, namely, ",", ",", ",", "," and "the" were cancelled in Paris because of the outbreak.

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2020/21 autumn winter Paris women's wear week will be held from February 24th to March 3rd. FHCM said in a statement: "FHCM will provide all feasible platform for sharing these works that they originally planned to display in France and overseas."

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A spokesman for Shiatzy Chen said: "after our in-depth discussions, from the security to the actual implementation in this special period, our CEO Harry Wang confirmed that the 2020 autumn winter series was released in Paris, and also received the understanding and support of the Paris High Fashion Association. We hope that the epidemic will soon be over, and we will be back in time next season. The new autumn and winter new series will be introduced in a new online way of communication.

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Shiatzy Chen CEO Harry Wang said: "this is the most appropriate way of thinking after careful consideration. Now we will focus on introducing our new series in a new way of communication.

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Shiatzy Chen said in a statement: "the theme of autumn and winter in the 2020 is" Jue color ", which is mainly inspired by drama. We are still enthusiastic and can not wait to share with you the innovative vision of the design director this season. "

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MASHAMA issued an official statement through WeChat public: "thanks to the influence of the new coronavirus epidemic, it has been fully understood and supported by the communication between the brand side and the French fashion Union. At this point, the MASHAMA 2020 autumn winter series will be released in a completely new format. It is planned to meet with the French fashion Union in support of China's special online official channel.

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MASHAMA also said it would donate 5% of the total income of the series to the Shanghai philanthropic foundation Yangpu District to support epidemic prevention and control.

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CALVINLUO said in an official statement: "taking into account the CALVINLUO 2020 originally scheduled for women's wear week February in Paris. The autumn and winter series publishing activities will have a very complex and intensive preparatory process at home and abroad, and will involve many domestic and international staff, multinational trans regional factory transportation and other matters. After careful deliberate and consideration, the brand decided to cancel all the publishing activities of the 2020 autumn winter series at home and abroad in February. 2020 the autumn and winter series will be released in a completely new online form.

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CALVINLUO also said it would donate the sales revenue of this series of 10% to relevant national agencies for disease prevention and treatment.

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Before that, Italy's fashion authority also took similar measures. Chinese buyers and media will not be able to attend this fashion show due to strict travel restrictions to curb the spread of the virus. Italy national fashion house (Camera Nazio) Nale della Moda said it plans to involve Chinese fashion people through the "China we are with you" project in Milan fashion week in from February 19th to 24th.

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The fashion week in Milan will be held with the participation of 9 Chinese designers in different ways. The project will be broadcast live through fashion shows, social media platforms specializing in fashion reviews, and specially produced videos, backstage content and interviews, which will enable buyers and designers to participate in the fashion experience remotely. As part of the project, eight Chinese cutting-edge designers who will show the fashion series in the Fashion Hub of Camera della Moda, Milan, will show their lineup through video projection and explain their inspiration in the video live phone.

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In addition, the Shanghai Fashion Week Organizing Committee issued a statement through the WeChat public No. that the fashion week originally scheduled for March 26th in Shanghai will be postponed, and the time and format will be announced. Hongkong Basel art fair, originally scheduled for March (Art BA) SEL Hong Kong) was cancelled due to the outbreak.

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Last week, the independent designer brand Asai, founded by the Chinese and Vietnamese A Sai Ta in the UK, said that the Shanghai brand fashion week in the fall of 2020 was cancelled due to the stoppage of the brand affected by the epidemic.

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The British luxury brand Burberry (Bo Baili) is still planning to hold the 2020 autumn winter series in Shanghai in April this year.