Chinese Fashion Comes For China: After Three Hundred Million Donation, Boston London Fashion Week

Beijing time on February 16, 2020 at 5 p.m., China's down clothing brand Bosideng in London Fashion Week LondonFashion Week on a big show of clothing caused friends from all over the world chorus shouting "China refueling." The incident has further attracted worldwide media attention and heated debate on the Internet.

This time, Bosideng landed on the official agenda of London Fashion Week as an independent brand and became the first Chinese down jacket brand to appear in London Fashion week. Recently, due to the epidemic, some Chinese brands and fashion media canceled the original International Fashion Week activities. Media reports said that "the international fashion week, Chinese faces are absent collectively". This time, Bosideng's splendid down jacket show on the London Fashion week brought the strength and confidence of Chinese brands to the international stage. It also led to the gathering of friends from all over the world to cheer for China.

As one of the four international fashion week, London Fashion Week, featuring innovation and avant-garde, is deeply concerned by the global garment industry. It is an indispensable platform for all fashion forces to voice the world. At this point, the appearance of Chinese brands has also become the focus of attention in London Fashion week.

At the fashion show in Bosideng, Chinese Red elements can be seen everywhere. The Chinese and foreign models are displayed on the Chinese and foreign models on the show, showing the design sense of down garments on the stage. It is reported that the show is bold in using the new saturation colors such as new fruit green, nuclear energy yellow and Van Gogh blue, and the popular elements such as reflective Digital Camouflage and dazzle color. It makes the fashion breakthrough and the professional down garment technology perfectly integrated.

At the closing show, 54 models dressed in red down coats and designers came to the curtain. The atmosphere reached a climax, and the cheering of China cheered. Guests from all over the world shouted "China refueling" in Chinese to send good wishes to Chinese and Chinese brands.

After the big show, the Chinese and foreign guests at the scene expressed the excitement after watching the show, and the good wishes for China. An audience from the United Kingdom sighed, "this is the most fashionable week I've ever participated in, China refueling!" Another overseas Chinese was more excited. He sighed, "I am proud to see the national flag in fashion week, and China refuels!"

The mainstream media such as people's network and Xinhua News reported the Bobby boom of Bosteng's world friends in London Fashion week.

As a Chinese brand that focuses on down jacket for 43 years, Bosideng has issued the Chinese voice on the London Fashion Week and won the response of audiences from all over the world. In addition to its excellent product quality and design, it is also the embodiment of Chinese brands' confidence in the international arena. In recent years, under the overall strategy of "focusing on the main channel and focusing on the main brand", Bosideng has been constantly touted by the mainstream young people. It has been developing continuously for two consecutive years and has become the backbone of Chinese clothing in the global competition. In the whole country, especially in the Wuhan area, when the late spring cold and cliffs cooled, Bosideng donated 150 thousand 300 million down garments to the front line. On the international stage, the Chinese down jacket brand once again triggered the global transmission of positive energy for China. This London Fashion Week is not absent in China.