Under The Epidemic, Waiting For The Redemption Of The Electricity Supplier Live Broadcast

The epidemic is continuing. The Spring Festival holiday is postponed in the country under the urgent epidemic situation, and all the gathering activities are strictly prohibited throughout the country. This is destined to be a "war on epidemic resistance" in the annals of history.

Every war has its price. The outbreak of the epidemic has affected all walks of life, and the first is the real industry.

However, due to the fact that people's homes are at home, the entertainment industry, such as games, live broadcast and short videos, is relatively less affected. Though small, it was also affected.

Although it is apparent that live broadcast can only be done at home by using a mobile phone, users of the TV live broadcast will understand that the head anchors such as Li Jiaqi and Wei Ya, from the selection of products to advertising, are not just a single person or a handset.

For trade unions and MCN institutions, the offline industry can not start work only to suspend business under the line; secondly, the physical industry has been hit hard, resulting in postponed or even reduced advertisers, and the high reliance on logistics and e-commerce live broadcast is also difficult in the case of slow logistics timeliness.

Originally, during the Spring Festival, it was a great day for the anchor to go out for a holiday. However, because of the epidemic situation this year, the broadcasting rate of many anchors has increased a lot.

But in the live broadcast of e-commerce, their days are not so good.

In order to prevent and control the epidemic situation, the rework time of factories and logistics companies all over the country has been postponed, which has great influence on the live broadcast of electronic commerce which is highly dependent on commodities and logistics.

Recently, big brother and Simba seldom sell their products in live broadcast, open up their micro-blog dynamic, and publish the most information about the epidemic. Li Jiaqi also stopped broadcasting for a while before resuming broadcasting last week.

February 5, 2020, January twelve, Li Jiaqi opened the first live broadcast of his post holiday campaign. From the number of viewers, the live broadcast data of Li Jiaqi were basically unchanged from his previous live broadcast data. In addition to the last three live broadcast years ago, the data were around 3 million, others were guaranteed to participate in the live broadcast of 10 million +, and the number of live viewers in February 5th was 148. 20 thousand.

On the special day, he recorded the daily cloud time of Hunan satellite TV on the special day by recording 350 days a day for 4 to 7 hours a day. He shared his own life at home, and played an old live broadcast in the program. He reviewed the process of his live broadcast through video playing.

Over the past year, the mode of go broadcast has been very popular. The direct broadcast to the factory or the supply chain has been broadcast live. Many of the electronic business organizations have adopted the mode of "sowing", and now this mode has to be suspended.

In the current situation, many TV providers have to sell live goods at home. Although the theory does not affect the content of live broadcast, but in the context of online cooling, the essence is selling live direct seeding, which will inevitably be greatly affected by the impact of the real industry.

In January 31st, the fast selling assistant released a notice of delivery schedule adjustment during the 2020 Spring Festival epidemic prevention plan, adjusted the delivery time and transaction timeout rules, and extended the time to confirm receipt, refund and after sale to solve a series of problems caused by logistics lag.

Logistics problems can not be solved in a short time, and the problem of physical goods is even more urgent. The fight against the epidemic is a protracted war. If the line is not functioning properly, it will lead to product shutdown. Even if the live broadcast of electronic commerce can help sell goods, it will be difficult to wait for the factory to arrive in the foreseeable future.

From the perspective of business mode, although live broadcasting can feed back to the physical brand, it is very likely that a large number of consumers will be drained onto the Internet under the epidemic situation. After the epidemic, the offline stores may be unable to function properly, or people will have less flow after the outbreak. At that time, it will rely more on online sales to alleviate the urgent need.

Some e-commerce live platform has made an action to help brand businesses live with goods.

In February 3rd, mogujie.com announced the latest investment policy. In order to help brands alleviate the pressure, before March 31st, all brands that had reached a cooperation with mogujie.com, within 10 million of sales, were exempt from platform commissions, and the platform came to ensure that the anchors also did not receive commissions, and only paid 1% of the commission fee.

From a positive point of view, almost every major epidemic will bring about the subversion and innovation of business mode. The black death has promoted the transformation of European society. In 2003, SARS opened the golden age of electric business, and under the influence of new crown pneumonia, some industries would not be able to contrarian.

The live broadcast of electric business is one of them. Because many enterprises can not carry out the offline business, people can not go out to do shopping and consumption. They can only store time and shopping on the live broadcast of the electricity supplier, but once people's habits are formed, there will be inertia and it is hard to change.

During the SARS period of 2003, Taobao developed and developed, making online shopping a new way of life for people, thus changing the commercial layout of China.

In the new crisis, there are new opportunities.

When 5G technology is mature and commercial, it will survive this difficulty. The next round of growth will be welcome.