The Underlying Logic Of "War Epidemic": The More Important Thing Is Responsibility Than Opportunity.

Since the outbreak of the epidemic, there have been some positive trends, but the turning point has not yet come.

As of 24 February 7th, 31 provinces (autonomous regions and municipalities directly under the central government) and the Xinjiang production and Construction Corps reported 31774 cases of confirmed cases, totaling 722 cases, and 2050 cases were cured and discharged. Among them, the newly diagnosed cases of new crown pneumonia outside Hubei have been declining for 4 consecutive days.

A nationwide epidemic of "unexpected epidemic", which has not yet been anticipated, has brought the hearts of the whole nation together. It has also allowed large and small enterprises to forget their interests and risks and work hard together, but at the same time, some unreasonable existence has been exposed under the eyes of millions of people. When we look back at this disaster later, we will find that it is more like a relentless test.

This is also true for the Internet companies that played a key role in the war. For example, the electricity supplier, the electronic business platform is experiencing the double assessment of social and commercial value, is the responsibility or interest, this choice question is quite different from the SARS period.

Anti epidemic force

In 2003, the Xiaotangshan hospital and Beijing communications launched the exchange equipment overnight, installing 900 fixed telephone and 600 spare phones overnight. It is worth mentioning that Beijing communications also established 11 PHS base stations in the hospital and provided 1000 PHS handsets free to the hospital. Up to the late stage, the broadband network of 512Kb was built in Xiaotangshan hospital.

From the evening of January 23rd to the 25 day, the three operators of Hubei joined HUAWEI, ZTE, Ericsson and NOKIA to launch the mobile broadband network in the 2 days.

Every day we turn on the cell phone to check the epidemic situation, see the track of the confirmed cases, or find out whether there is a confirmed patient in the same way. The doctors at Huo Shan Shan Hospital can tele consultation with patients in Beijing through a tele consultation platform.

The Internet has changed not only the efficiency of anti epidemic work, but also the powerful execution power of the Internet companies in recent years in the face of disaster, and the rescue of national economic, social losses and spiritual life.

Take corporate donations as an example. According to the business statistics, as of February 3rd, the total amount of cash donations from enterprises amounted to 11 billion 910 million yuan, and the value of material donations was 3 billion 360 million, far higher than 4 billion of the SARS period.

This is inseparable from the Internet giants who rush to Wuhan. Alibaba set up a special fund of 1 billion yuan and donated 300 million yuan to the Tencent charity foundation. Baidu set up a special fund of 300 million yuan, set up 100 million yuan anti epidemic fund jointly with Zhejiang University, and produced over 600 million yuan of special funds to subsidize medical and health care products.

Whether it is from the amount of donations, the number of enterprises donated or the average amount of donation, the data of the Internet industry are among the best.

The most important thing is that the services provided by many Internet companies meet the urgent needs of the national consumers for basic material protection, transportation, logistics, transportation and effective information acquisition. This determines that they will be the main force of the war, especially the electricity supplier.

On the one hand, the business tycoons take the initiative to undertake the collection and distribution of salvage materials, and distribute the logistics network and efficient delivery capacity throughout the country, playing a crucial role in this battle against the epidemic. On the other hand, the demand for vegetables, meat and eggs and daily necessities has increased sharply due to the restrictions of ordinary residents.

These two points are undoubtedly the most urgent problems to be solved in epidemic prevention and control.

More than 10 years ago, SARS ravaged and nurtured the massive demand of consumers turning to online shopping, thus creating market opportunities for the electricity suppliers in the embryonic stage. After more than 10 years, Wuhan's pneumonia was threatening. The electricity supplier has become the mainstay of the fight against the epidemic.

Iron wrist and tender feelings

In January 31st, four special help lists were received.

Optics Valley branch of Wuhan Tongji Hospital needs: 350 kilograms of red vegetable moss and 500 kilos of Chinese cabbage.

Wuhan No.1 Hospital needs: 500 kg of Chinese cabbage, 300 kg of Chinese cabbage.

Wuhan sixth hospital needs: white radish 200 kg, carrot 200 kg.

Wuhan special needs hospital: green pepper 90 Jin, red pepper 20 jin.

After the closure of the city in Wuhan, because of the logistics and distribution, multiple road blockades, the Spring Festival holiday supply chain tension and other reasons, some of the hospital's medical staff's food became a problem. It is understood that on the eve of the lunar new year, Wuhan Tongji Hospital doctors only ate instant noodles and other fast food, and hurried back to their jobs. In the case of continuous physical overdraft, many health care workers will suffer from short-term malnutrition.

Therefore, after receiving the help list of the hospital, many people immediately assembled the business staff to work in advance, and raised about 100 tons of fresh fruits and vegetables in two days from the production area to the hospital canteen.

This channel covers not only vegetables and fruits, but also the relief materials.

Since the spread of the epidemic, the rush to Wuhan has become a test of supply chain for the coordination and transportation of major electronic business platforms. The green channel led by the rookie sends the love donations from home and abroad to front-line medical staff. Suning collates more than 30000 front-line logistics and service personnel, or stationed in cities, or travels between the two places.

In January 31st, we donated 1 million medical masks, 20 thousand protective clothing, 200 thousand medical gloves and 30 tons of imported medical disinfectant to Hubei area. As of February 3rd, it has responded to 62 requests for help from local organizations and institutions.

However, there are lots of supply and demand gaps for medical emergency products such as respirators, and China's mask production capacity is only 20 million per day. How to respond to the needs of hospitals and consumers in the shortest time is a major problem. At this point, we should do more to co-ordinate the international and domestic medical and health brand and production resources, to ensure the supply of the source, and to produce more than 600 million yuan of special funds for medical and health products subsidies.

However, the special way of ensuring product supply and post qualification audit is easy to be loopholes by illegal elements, plus some unscrupulous businessmen take the opportunity to drive up prices, and consumers' interests are seriously damaged.

A rigorous mass cleansing began on many platforms. As at 20 o'clock in February 4th, a lot of pre - interception and abnormal price markup products were 75977 times and 5276 products were put off. 30566 items of fake and sham mask products were intercepted for 30566 times and 495439 items were sold off.

A list of businesses that can be repaid and paid in full.

A netizen bought a box of masks before the Spring Festival. After receiving the goods, he was not satisfied with the quality. But when the masks were basically out of stock, he decided to use the mask. A few days later, I did not expect to receive a full refund.

It is rare for the electronic business platform to handle the unqualified goods without complaint. It also illustrates the real strength of investigating and dealing with the illegal commodities under the epidemic situation.

Responsibility is more important than opportunity.

Affected by the epidemic, the online market has seen a downward spiral of traffic dividends. For the majority of the Internet industry, this is undoubtedly the time to reduce passenger costs and cultivate user habits. Therefore, when Internet companies bear the social responsibility to fight the epidemic, they gain development and profits.

Take fresh electric business as an example. Before the outbreak of the outbreak, the fresh electric business experienced a tough battle in 2019. After the outbreak of the epidemic, the isolation and reduction of the changes in the life outside the home opened a new flow gate for the fresh electricity supplier. For example, Ding Dong buys more than 300% of the order quantity of the new year's thirty, which is expected to increase by more than 300% from the same period last year. It is expected that the order will exceed 4 million from the new year thirty to the beginning of the year.

But social values and business interests are hard to come by.

A few days ago, the news of Shuanghuanglian's inhibition of the action of new coronavirus immediately triggered a nationwide panic buying trend. The group behavior was absurd, but some people ignored the facts. Using the panic of the public, they continued to catch up with the concept stocks of Shuanghuanglian and fish in troubled waters. Before the epidemic spread, the epidemic began to spread, and the drug store began to rise. Price, "one mask is hard to find", the counterfeiting and selling is more collective.

Although the above cases are extreme, they are also vigilant. When enterprises or individuals persist in pursuing the market explosion point brought by the epidemic, it is easy to deviate from the restriction of social responsibility.

At present, many electronic business platforms are in this kind of inducement: fake problems are difficult to cure since the birth of the electricity supplier, and they are left unchecked under the epidemic situation. It is easy to catch up with the profits. Instead of increasing the screening and punishing efforts, it is necessary to increase the cost of enterprises. In particular, various types of electricity providers, which rely on private sector traffic, are becoming the core channels for the flow of fake masks.

On this issue, too many choices are not obvious. On the one hand, it produces huge funds and sufficient manpower to urge the supply chain to protect the supply of front-line medical staff and ordinary consumers. On the other hand, it also severely punish shops and businesses suspected of temporary price adjustment, false delivery and quality of goods with "iron blood" wrist. The former allows users to buy, while the latter allows users to buy at ease.

In addition to the regulation of bad merchants, a lot of businesses are also concerned about the objective reasons that lead to the failure to insist on operation or delivery on time. Most of them are in the high incidence area of the epidemic. In this regard, a lot of special subsidies are provided to cover the increased business cost of the business, and subsidies are given to businesses that insist on serving consumers, maintaining operations and shipping goods.

It is understood that it also carries out "rule exemption" for these businesses, and does not punish according to the daily rules. It only reminds businesses that if they are unable to deliver goods, they will refund the consumers as soon as possible, and protect the legitimate rights and interests of consumers and businessmen as far as possible.

Moreover, taking into account the long-term value, the joint venture with Zhejiang University has set up a special fund for the prevention and control of viral infectious diseases, with a scale of 100 million yuan, which is specially used to control viral infections and respiratory infectious diseases.

Responsibility or business opportunities, all enterprises have focused, but the results are often different. In this national war epidemic, enterprises that value opportunities can rise rapidly and become a successful company, while paying more attention to social responsibility and truly joint epidemic prevention with all the people will eventually lead to the "great company". Although many of them do not rise in disaster, they also assume more important business responsibility than the opportunity before the epidemic.

A SARS accelerated the arrival of the electricity supplier era, and also became a key turning point of China's Internet economy, and many companies that were lucky enough to live on their own were now on the side. In today's national calamity, they are doing everything they can to build a fence far away from the epidemic for the people they need, which is perhaps most fortunate.