Where Is La Natsu Bell'S Future?

Recently, La Natsu Bell, the first domestic A+H share listed clothing company, was listed as the executor of the Xuhui District people's Court of Shanghai, with the implementation target of 3268115 yuan. With the recent resignation of chairman Xing Jiaxing, is La Natsu Bell really going to "change the sky"?

According to public information, La Natsu Bell was founded in 1998, the main public female casual wear, has been regarded as the representative of the domestic women's clothing brand. In October 9, 2014, it was listed on the main board of Hongkong stock exchange under the aura of "China Version ZARA". In September 2017, after several rounds of A shares, La Natsu Bell finally landed on the Shanghai Stock Exchange.

Chairman resigns

It is understood that La Natsu Bell was founded in 1998. His founder, Xing Jiaxing, rarely appeared in public. In many reports, he was described as a sensitive and bold entrepreneur.

In 1992, Xing Jiaxing, 20, spent hundreds of dollars to buy seedlings in Fuzhou, capital city. At that time, a vocational training school was recruiting students, aiming at clothing design. Xingjiaxing was named. This decision can change his whole life.

Taiwan funded enterprises have gone through classes and experienced a narrow escape from business. From the agent brand to the management of their own brands, Xing Xing Xing's clothing road has gone quite tortuous. Anecdotal rumors that in 1998, Xing Xing Xing raised 500 thousand yuan of registered capital to others, and drew several designers and sales to set up La Natsu Bell formally. However, reporters did not get La Natsu Bell's confirmation.

La Natsu Bell's management in recent years is not satisfactory. In the evening of February 3rd this year, La Natsu Bell, a women's clothing listed company, announced that the company's controlling shareholder and actual controller Xing Jiaxing resigned as chairman of the company.

At the same time, La Natsu Bell said that the company also received Xing Jiaxing's letter on the nomination of the third board directors of the Shanghai La Natsu Bell apparel Limited by Share Ltd, nominated Lu Ersui and Cai Guoxin as the non independent director candidates of the three board of trustees, and suggested that Lu Ersui be the chairman of the third board of directors of the company. The term of office shall be held from the date of deliberation of the general meeting of shareholders to the date of the expiration of the third board of directors.

Classified as executor

La Natsu Bell, founded in 1998, was listed on the main board of the stock exchange of Hongkong in 2014 and listed on the Shanghai stock exchange in 2017 to become the only "A+H" listed clothing company.

Since 2015, La Natsu Bell has fallen into a "mire" of declining performance. The net profit attributable to shareholders of listed companies has dropped from 6.15 billion in 2015 to 499 million in 2017.

And in 2018, from surplus to deficit, the deficit increased further in 2019, and only 498 million in the first half of the year. In this case, La Natsu Bell began to take the initiative to implement the strategy of shrinking strategy, only in the first half of 2019, there were nearly 2500 outlets.

In January 21st, La Natsu Bell announced the performance notice. The company expects net profit loss of 1 billion 600 million yuan -21 billion yuan in 2019 and net loss of 1 billion 700 million yuan -22 billion yuan, which is further expanded compared with the net loss of 160 million yuan in 2018.

In February 3rd, Shanghai La Natsu Bell dress Limited by Share Ltd announced that the board of directors received the resignation report of chairman Xing Jiaxing in February 3, 2020. Xing Jiaxing resigned from the third board chairman and the special committee of the board for personal reasons. He will no longer hold any post as the company after his resignation.

According to media reports, La Natsu Bell had successfully counterattacked the SARS during 2003. The garment industry suffered heavy losses during the "SARS" period in 2003. When companies withdraw their orders, La Natsu Bell increases his horsepower production to ensure inventory. After the outbreak, consumers retaliated shopping, La Natsu Bell just fill in the gap, with 70 percent off of the crazy sales promotion, make a big profit, La Natsu Bell became famous in World War I.

17 years later, the epidemic swept the country again. In the face of the new crown pneumonia epidemic, La Natsu Bell was exposed as the executor. In February 13th, La Natsu Bell, the operator of the Shanghai La Natsu Bell dress Limited by Share Ltd, added the information of the executor. The execution target was 3268115, and the execution court was the Xuhui District people's Court of Shanghai.

　　 epilogue

As young consumers are no longer the only international brands, they are faced with the current decline. How to make their innovation keep pace with the needs of consumers and identify their location and target consumers is the goal La Natsu Bell is pursuing now.

Insiders said that La Natsu Bell continued to push the company's strategy of "shrinking focus, reducing costs and increasing efficiency", but only by relying on the company's internal efforts, it is almost impossible to achieve profitability in this year. For La Natsu Bell, who has been standing on the edge of "ST", with the resignation of the chairman, and to be listed as the executor, the future of La Natsu Bell is still a mystery.