Electronic Commerce Anchor With Goods Will Not Be Affected? You Overlook The Epidemic.

The outbreak of the outbreak of the impact of the physical industry can be said to bear the brunt of the outbreak in the spring of 2020, like a war without smoke, virtually affecting all sectors. The state has entered an emergency epidemic situation, strictly prohibit all gathering activities, strictly prohibit travel, reduce crowd gathering, and lock the physical industry in the circle of Golden hoop.

During the Spring Festival, it is a great day for anchors to go out for a holiday. But this year, because of the epidemic situation, the whole nation is at home. The broadcasting rate of many anchors has increased a lot, which is a good trend in live broadcast and entertainment live broadcast.

However, the live broadcast of the electronic commerce has been affected. Even Li Jiaqi's head anchors have been suspended for some time. In order to prevent and control the epidemic situation, the rework time of factories and logistics companies all over the country has been postponed, which has great influence on the live broadcast of electronic commerce which is highly dependent on commodities and logistics.

Over the past year, the mode of go broadcast has been very popular, and the direct broadcast to the factory or the supply chain has been broadcast live. Many electronic business organizations have adopted the mode of "go broadcast", and now many TV hosts have to sell live goods at home. However, this mode has to be suspended. In the environment where the line is cold, the essence is the live broadcast of selling electricity, which will inevitably be greatly affected by the impact of the real industry, though it does not affect the content of the live broadcast theoretically.

The fight against the epidemic is a protracted war. If the line is not functioning properly, it will lead to product shutdown. Even if the live broadcast of electronic commerce can help sell goods, it will be difficult to wait for the factory to arrive in the foreseeable future. The factory is closed and the resumption of work is delayed. This is destined to be a "war on epidemic resistance" in the annals of history.

For trade unions and MCN institutions, the offline industry can not start work, only to suspend business under the line, the physical industry will also be hit hard, resulting in postponed or even reduced advertisers, and highly dependent on logistics and e-commerce live broadcast, in the case of logistics timeliness reduction is also difficult and heavy.

During the epidemic period, it is a great test for the physical industry. Logistics problems can not be solved in a short time, and the problem of physical goods is even more urgent. It can be said that this long lasting battle is not easy to fight.

At present, the limited e-commerce live platform has taken action measures to help brand businesses live with goods to cope with the protracted war. In order to help brands, mogujie.com announced the latest investment policy in February 3rd, and the brand that reached a cooperation with mogujie.com before March 31st, and within 10 million of sales, the platform Commission was waived. No commission, only 1% Commission.