Hangzhou Tower 5 Hours Sales Over Ten Million, Yinlin Yintai Resumed The First Day Of Sales Over The Same Period Last Year

5 hours sales over 11 million yuan

Online can also enjoy "one to one" VIP services.

5 hours sales over 11 million yuan, over the same period last year sales; the maximum passenger price exceeds 350 thousand yuan...... The sales performance of Hangzhou Tower resumed on the first day confirmed its position as a luxury benchmark in Zhejiang and even the whole country.

"On the first day of operation, Audemars Pigeut watches, Rolex, Jaeger Le Coulter and other name list sales performance is particularly prominent." Hangzhou Tower staff said that customers who came to buy the table had already looked at the style on the line, and ordered to wait for goods. "The price of the list is high, so customers still need to be assured at the scene." The details of the table have been communicated in the early stage, so the customer left the shop at the end of the shop to pay for the goods, and the stay time was very short.

More brands, like Sandro, provide "cloud services" through live broadcast, video viewing and express delivery, so that customers can buy and buy at home.

"Today we have 7 shopping guides all over the line. Everyone is busy." At 9 o'clock in the evening, when the reporter contacted the Hangzhou Tower STONE ISLAND brand store guide Miao Miao, she and her colleagues were busy shopping in the shop to pick money, match, take pictures, prepare for second days of live broadcast.

"The first day we opened the door, we showed the shop killing and the whole process of disinfection of the order products through live broadcast, so that our customers could buy them safely." According to Wang Miaomiao, a piece of clothing should be disinfected at least 3 times from packaging to delivery.

In addition to live disinfection, STONE ISLAND shopping guide also showed the brand's spring new sales and promotional items to customers, and sold 5 clothes and 30 thousand yuan sales in 1 hours. After the customer orders, the shopping guide will carry out the "one to one" video docking, from the upper body effect to the details of the goods, one by one careful shooting and explanation. "Although customers are not present, we also need to provide VIP services." Wang Miaomiao said.

Live + cross city selling

New retail mode to resume work to attract high traffic volume

At 10 this morning, just 23 seconds, the 2000 sets of Shiseido red kidney essence on App's mew street were stolen. This is the third online battle launched by Yintai in recent days. The first Estee Lauder eye cream was seconds light, less than 1 minutes.

"After opening the new retail strategy, Wulin Yintai realized the first day of resuming work through meow street, shopping guide Taobao live broadcast, online boom and so on, and made two mistakes." Deng Zhaojun, vice president of Yintai commercial group, general manager of Hangzhou regional general and Wulin store, said that Wulin Yintai made full use of the Internet means, and in the case of no contact and less contact, the first day of sales resumed was over last Wednesday.

In fact, in addition to live broadcast and spike killing, Yintai's high sales volume also has a "secret" -- cross city selling.

In February 18th, intime department store joined Taobao to launch a special live broadcast for 10 Hubei shopping guides. The whole live broadcast lasted 3 hours, and the number of visitors reached 75 thousand, equivalent to 1 weekend trips of top shopping centers. Shopping guides first tried to sell goods across cities. Among them, Xiantao shopping mall Lancome shopping guide Gao Zhixia sells products in live broadcast, all from Yintai, West Lake, Hangzhou.

It is understood that Yintai "cloud cabinet sister" Taobao live back to work, to Hangzhou West Lake Yintai, Wulin Yintai as a pilot, expand to Wuhan, Ningbo and other places, will continue to cover Yintai department store's 65 stores nationwide. At present, as Hangzhou Yintai stores continue to operate, the live broadcast of guided shopping has also entered the new stage of the combination of live broadcast and live broadcast.