Modeling Tights, Yoga Suits, 2020 Sports Fever

In recent years, more and more consumers are paying more and more attention to sports and fashion industry. Sports fashion has also become an important sector leading the development of fashion industry. Data show that in the early 2020, the search volume on the platform and the key words of sportswear had increased by 59%.

Consumer demand for plastic tights has been increasing in recent years. On the Lyst platform, the search volume related to shape tight pants has increased by 15% at the beginning of this year. On the platform, 35 sports tights were sold on average per hour, and the average consumption of users on plastic tights increased by 17% over the same period last year. Not only that, even the words related to shape tight pants, such as "shaping" and "pulling", have increased by 392%, and the browsing volume of plastic waist and shaping tight pants products similar to SweatyBetty, SPANX and AloYoga brands has risen sharply.

At the same time, consumers' demand for waist tights is increasing, and the search volume of waist tights has increased by 65% over the same period. Moreover, even consumers' demand for tight fitting clothing is increasing. In 2019, consumers' demand for practicing dancers and conjoined garments has increased by 83%.

With the popularity of yoga, more and more consumers are practicing yoga. At the same time, the corresponding Yoga costumes are also popular among the public. Consumers also like to send their yoga photos on social networking sites.

Many yoga clothing brands began to create more new yoga costumes, so that many yoga clothes are no longer limited to yoga scenes, but also suitable for daily life. With similar brands such as Lululemon and BeyondYoga, consumers were warmly loved in 2019. According to this trend, the prospect of yoga clothing is beautiful.

Because the boundaries between sportswear and daily wear are becoming increasingly blurred, future sportswear may not be limited to fashion, and may have more functionality.

The demand for tights for pockets and zippers will grow. Data showed that the search volume of the plastic tight pants with bags increased by 180%, while the search volume of the zippered tight fitting pants increased by 76%. At the same time, consumers' demand for fashionable sports tights is also increasing. In last year's double eleven, the search volume of fashion tights has increased by 250%.

Last year, the famous American actress Jennifer Lopes wore a metallic rosy Yoga tights. In the next twenty-four hours, the search volume of the metallic luster tight pants product increased by 33%. At present, it can be seen that the demand of sportswear for consumers is still very large, but at the same time, it is hoped that the sportswear can be integrated into fashion, practicality and so on.