What Is The Layout Of The Online Platform For Clothing Companies To Save Yourself?

Outbreak of new coronavirus. Many enterprises have been affected. Among them, the garment enterprises have been greatly affected. It was hoped that this Spring Festival holiday could be sold, and many garment enterprises had saved a lot of stock. But because of the impact of this epidemic, many enterprises have become hot potatoes.

Because of the almost zero passenger flow, many brands try to recover losses online. So in 2020, many enterprises turned to online. But when you go online, do you have to find your own marketing mode? For online sales, many traditional clothing enterprises do not know how to do it.

As a matter of fact, at the time of last year, garment enterprises were very hard. Almost all garment retailers have experienced the first negative growth, including forty garment and textile listed companies. According to their expected performance reports, almost half of them are pre paid. At the same time, coupled with the epidemic, there is no doubt that the house is leaking for the night rain.

At present, many garment enterprises may face three headaches. One is that the clothing in spring is almost completely unsalable. As the sales date of spring clothing is 2, 3 and 4, the three months began to wear summer wear in May. At present, most of the enterprises have not been opened for sale in the past few years, and only a small number of enterprises have been on sale, or only about 20% of their inventory has been sold.

Second, due to the failure of workers to resume work normally, a large number of summer wear can not be produced on schedule.

Third, because the line can not be opened, in order to protect the safety of the staff of the guests. Basically, most enterprises are out of a state of being unable to make ends meet. However, these problems will bring great pressure to enterprises.

In fact, you can refer to some big coffee recommendations. First of all, mobilize the employees and guide buyers of their enterprises, the consumers in WeChat, make rapid layout through the major online platforms, and work out a comprehensive plan at the same time. For example, what kind of discount strategy and marketing method to clear inventory? Before doing electronic marketing, these problems are calculated and measured well.

As a result, there are still many offline stores that are still open, or the goods are offline stores. They can consider the distribution of the same city, which can better enhance the consumers' sense of experience. We can try to manage more consumers, such as pulling consumers into the same group, gathering community consumers through community marketing, and then carrying out targeted wireless face-to-face shopping.