What Is The Market Prospect Of The $1 Billion 100 Million Sale Of China'S Underwear Industry? (Chart)

China intelligence network news: after closing many stores and canceling the fashion show, underwear brand "Vitoria's Secret" control will be sold for $525 million. Since its establishment, Wei has always been a fashion brand of women's underwear industry. Not only is the secret life difficult, but the first urban beauty of Chinese underwear can not be spared. At present, the entire underwear industry is experiencing an unprecedented big shuffle.

The market size of underwear industry is increasing rapidly.

According to AI consulting data, the annual composite growth rate of the global underwear market from 2014 to 2019 is about 7%. It is estimated that the global underwear market will reach about 450 billion dollars in 2019, while the growth rate of China's underwear market will be relatively obvious. By 2019, the market size will be about 200 billion yuan, of which lingerie is still the most important market, accounting for more than 60% of the total market size.

Source: AI media consulting, China Business Research Institute

China's underwear market has great potential

According to the per capita consumption of women's underwear, the average per capita consumption of Chinese underwear is still at a low level. The annual consumption per capita is only 20.2 dollars, which is only about 1/4 of some developed countries in Europe and America. With the awakening of domestic women's awareness of underwear consumption and the internationalization of consumption concept, there will be huge room for development of domestic women's underwear market.

Source: China Commercial Industry Research Institute

Underwear business strength can not be underestimated

The scale of China's underwear market is improving rapidly. However, it is no longer because of the brand and the beauty of the city. Young consumers who grow up under the Internet environment no longer have high brand loyalty to big brands, but are more willing to express their individuality by trying new brands. This brings market opportunities to new brands. Regardless of market volume and consumer demand, underwear business is a treasure worthy of reclamation. At present, the domestic underwear market is still scattered. This is the chance of change for the birth of the new brand.

For more information, please refer to the "2020-2025 year Research Report on China's underwear industry market prospects and investment opportunities" issued by the China Industrial and Commercial Research Institute. At the same time, the China Industrial and commercial research institute also provides industrial data, industrial planning and planning, industrial park planning and planning, and industrial investment promotion and other solutions.