When The Tide Of Reemployment Is Coming, Sports Enterprises Will Have A Revival.

With the gradual improvement of domestic epidemic prevention and control, more than a month after shutting down, off-site and home office, many enterprises have chosen to resume work in the near future. Nevertheless, the local authorities do not dare to neglect the epidemic situation. If you want to go back to work, you have to prepare for your work.

In February 21st, the renovation and expansion of the capital gymnasium group was formally resumed.

In February 26th, the 3 largest ski resorts in Chongli, Wan long, Tai dance and Galaxy officially resumed their business.

In February 29th, the Changbai Mountain international holiday resort opened its ski resort, ski service center, snow circle slide and snowfield motorcycle.

In March 1st, the outdoor tennis courts of Shenzhen Bay Sports Center resumed business. All 12 venues were booked on the open day.

In March 2nd, fitness brand one trillion Wade part of the line stores resumed business;

...

In fact, in addition to the well-known venues and brands mentioned above, other enterprises in the sports industry around the country have also been relocated recently. This phenomenon has brought confidence to many practitioners. Is the long night going to be over?

But before that, sports venues, gymnasiums and professional sports venues tend to cause people to gather. In fact, in many areas, when sports venues are gradually resumed, some sports related places are excluded.

Peng Weiyong, deputy director of the State Sports General Administration's economic department recently, was in an interview with the media. In fact, he could explain the current situation of the resumption of the sports industry from the side. He pointed out that the rate of return varies according to the specific industry types. On the whole, sports resumption is steadily advancing, but at the same time, there are still some difficulties.

　　 No competition, no business, what to do?

According to the instructions of the State General Administration of sports, all kinds of sports events held in China before April should be abolished.

This is not only for a lot of enterprises who are deeply engaged in sports operation, but also means that they can not land in any two months. At the same time, the aftermath of the postponed or cancelled events will also cause a certain blow to the enterprises.

According to the relevant statistics, the number of events directly affected by marathon alone has exceeded more than 200. And this major revenue depends on the entry fee, and the registration fee which is refunded after the cancellation or extension of the competition is likely to cause some operation companies to fail in the first quarter.

Therefore, for most enterprises that rely on competition, there are still many difficulties in resuming work on the premise that the main business has not yet been restored.

For the similar enterprises in fitness clubs and physical training institutions, the advantages and disadvantages of choosing to return to work at present are also very obvious.

The main business priorities of offline service enterprises are to maintain long-term friendly relations with customers, and the main place for them to establish relationships is to store them online. If the epidemic causes the physical store to be closed, it will weaken the relationship between the brand and the customers.

On the premise of meeting the requirements, it is necessary to restore the business capability of enterprises as early as possible. From a brand point of view, this is a psychological comfort for users, and it is also a manifestation of the brand's ability to prove its operation.

But at the same time, "you are open, but I dare not go out" is still one of the most popular ideas of the public today. Compared with going out to public places for non essential daily activities, home segregation can obviously avoid more unnecessary risks. At this stage, the problem of passenger volume is a brutal reality that offline stores have to face.

For some production and manufacturing enterprises in the sports industry, with the popularity of intelligent equipment, it is relatively easy for enterprises to resume work internally.

However, it will take some time to recover normal business status due to factors like logistics, upstream and downstream industries, and the degree of concentration of personnel in manufacturing enterprises.

On the whole, at present, the main difficulties facing the resumption of sports industry are, on the one hand, that the main business has not yet been resumed and the business point is hard to find after resuming work. On the other hand, the upstream and downstream industry chain has not yet fully recovered, and the accumulation of personnel is easy to cause hidden trouble, which makes the sports enterprises return to work.

　 Rehabilitation is not only busy business, but also busy with epidemic prevention.

Whether it is a production enterprise or a sports stadium or gymnasium, the resumption of operation means gathering a large number of people with different life trajectories in a closed environment, which will undoubtedly greatly increase the possibility of viral infection.

How to avoid this hidden danger and ensure the normal operation of the business is a difficult problem for many practitioners.

According to the reporter's investigation, the majority of the enterprises in the industry currently take measures to restrict the flow of people and strengthen the disinfection work.

Take the Changbai Mountain international holiday resort as an example, although the overseas has announced the resumption of business, in fact, the present scenic spot only receives visitors from Jilin's household registration and meets the requirements of epidemic prevention and control. All visitors are required to issue a real name registration system, and visitors from Baishan also need to issue a health certificate from the hospital. And in the scenic area need to do a good job of protective measures, cooperate with all epidemic prevention operations.

In public sports venues and other places, almost all operators of the stadium have introduced advance booking and time limited sports.

Show appointment information, temperature measurement, registration of personal basic information, registration of recent physical condition, and whether to return from abroad. Under the monitoring of such a process, the appointments can enter the stadium for training. Once you enter the stadium, you need to wear masks other than to remove masks during sports, so as to avoid unnecessary risks.

Compared to large sports venues, smaller gymnasiums are more cautious in this regard. For example, one trillion Wade, who started business before other brands, is now opening up some parts of the store, facing the customers and opening the equipment area, power zone and locker room.

And the user's single appointment time is controlled in 90 minutes, and at most 100 people are allowed to exercise at the same time. During the period, the staff needed frequent disinfection of the regional and equipment needs to ensure the health and safety of the closed area.

It can be seen that the current resumption of business is actually a relatively high requirement for the prevention and control requirements of enterprises and the effect of specific landing operations. This means that enterprises are trying to restore their main businesses, but they also need to spend extra energy on prevention and control. However, in view of the gradual improvement of domestic epidemic prevention and control situation, we have every reason to believe that all enterprises can properly cope with this situation.

Epidemic prevention and control is actually a crucial step towards the recovery point of the industry.

　 Sports enterprises need resuscitation urgently

The urgency of enterprise reemployment depends on the importance of the role of an enterprise in the market.

For sports industry, we can roughly divide it into Internet industry, production and manufacturing industry, offline training, fitness industry, public service industry, etc.

For the Internet industry, the epidemic has given them a rare opportunity to develop online businesses. Such enterprises can also be said that the least affected enterprises in the epidemic are not so much as when they return to work.

Manufacturing enterprises are a group that needs to be restarted in the industry. As a big manufacturing country, China carries a large number of sporting goods manufacturing business in the world, so as not to affect the demand for hardware products such as tournaments and teams around the world. Getting back to work as soon as possible is their best choice.

The demand for offline training and fitness enterprises is not very strong at present. The main determinant is passenger flow. One trillion Wade began to reply to some stores in March 2nd, but according to its appointment on the 3 day, the number of appointments per store is only 20 people in each period. Obviously, the business situation is not very satisfactory.

The public service industry is obviously also facing similar problems with offline training and fitness enterprises. But the difference is that one of the main functions of public stadiums and gymnasiums is to provide the most basic professional sports venues for the masses. In view of this, the resumption of public sports venues is still necessary.

But in general, most businesses in the industry affected by the epidemic have been stalled for too long. How to survive is the first problem they face. Enterprises are in urgent need of recovery. In view of the gradual improvement of the domestic epidemic prevention and control form, it is a suitable choice for enterprises to recover slowly from now on.

At the same time, before the epidemic prevention and control has not yet reached the real turning point, it is still very important to avoid the occurrence of clustered epidemics. Therefore, under the premise of doing a good job in epidemic prevention and control work, it is urgent for enterprises to resume some businesses and pay close attention to the epidemic situation and respond accordingly.