Overseas Brand World Cat International Distribution Under Global Epidemic Situation

"Chinese consumers are at home, and world retailers have been hit," Bloomberg News reported recently. Chinese consumers have been the main consumer of many global brands, and the epidemic is having a substantial negative impact, leading to a decline in profits.

But for the overseas brands with advanced layout and active development of online channels, the past Internet strategy laid the foundation, and when the offline channels were blocked, the export to China line became the channel for them to sell. As a platform for overseas brands to enter China, Tmall international has become the home of their marketing.

No one will go out without buying or buying. Data show that in February this year, Tmall international imports of Chinese consumers increased by 52% over the same period last year. Among them, cosmetology and beauty body products represented by science and technology cosmetology and Ke Mei oral cavity grew by 459%.

"Over the past 3 months, over 200 thousand new products have been launched on Tmall international, and overseas brands have opened up 327% over the same period," said Dong Zhenzhen, general manager of Tmall international global investment and big customer division.

Chinese consumers' demand for quality imports is increasing. With the advent of the warm spring consumption season, their long suppressed consumer enthusiasm is a good opportunity for overseas brands to make up for their losses with online sales growth.

In fact, the overseas brands that have been laid out in advance have proved their choice. In August last year, the Japanese run throat brand dragon corner powder was bought by the Chinese tourists to the drugstore. The flagship store now sells more than one million yuan in the month.

At the end of last year, cosmetology brands, which reached a new cooperation plan with Tmall international, became the big winners of China's "home economy". Cosmetology and beauty products, represented by the beauty of science and technology and the beauty of korme, became the fastest growing industry in February, up 459% over the same period last year.

In order to speed up the online sale of overseas brands, in February 13th, Tmall international issued the support rules for overseas businesses, fully open up investment and provide vertical and customized services for overseas brands. During the special period, cloud access and new cloud access were launched for overseas brands.

At present, more than 22000 overseas brands in 78 countries and regions converge in Tmall international. Among them, 8 or more brands are the first to enter China. The "first store economy" effect of Tmall international platform is also a turning point for overseas brands.