The Hard Times Of Sports Brands: See 361, How Did Lining And PEAK Crack?
In this new type of pneumonia, all walks of life have been hit, and the fashion industry has also been unable to escape. Not only has the luxury business been hit, even Nike has been spared.
In the latest statement, Nike pointed out that the outbreak of coronavirus caused the market value to depreciate by US $17 billion. Nike was forced to close nearly half of its stores due to outbreaks in China. Even though some stores were still open, business hours and customers were reduced, resulting in a sharp decline in sales. And Adi is also uncomfortable. It is reported that sales in less than greater China since January 25th have fallen by 85% due to the closure of most stores.
As for the domestic brands, it is also very difficult. The first thing to bear is the 361 degree we have just noticed in the dunk contest, which is the same 361 degrees that Aaron Gordon would stir up the heat on the top. After the dunk contest, Gordon returned to Nike's Erwin 6 again.
When people thought that 361 degrees had made a contract like Lok Fu, someone came up with a rumor and said, "Gordon does not want to go up to the foot 361 degree wow. It's just 361 degrees. The shoes of his shoes are uncomfortable. As a spokesperson, they want to have a pair of shoes that are suitable for themselves. Naturally, they are not excessive demands. However, it is difficult to reach 361 degrees. The factory opened in Wuhan, even if Gordon knew that he could not wear the shoes, even if he had designed a new shoe last, because the epidemic could not start, he could only start with other brands.
361 degrees this side of the game, Lining did not fall, do you still remember last time because of the volume is not enough to spray the Shuai Shuai 13 CJ Valentine's day PE? According to the designer's statement that the original pair of shoes would like to sell in the form of large volume, but, when large-scale production, this epidemic is coming, so we can only use this limited method.
In addition to the lack of output, Lining is also very difficult in the spokesperson. The hard star Russell, who had laborious signed, has 14 cold throws and three throws today. Of them, three points scored 4 in 0 and got 5 points, 5 rebounds and 3 assists. However, although it is a new all star, stability has always been a problem for Russell.
In addition to the original all stars, originally thought that the JB of the stable income capsule, these days also began to upper body PUMA's single product.
In this major epidemic, everyone is losing money, and it is very difficult to get through the difficulties properly. If the spokesman can not get rid of it, it may be called fate.
However, even if there is no JB, it seems that Lining is not at all imaginary. After all, in the next rookie, Lining has won the 20 rookie RJ Hampton in 5 years' multi million dollar signed shoe agreement.
Although this little brother has no longer played in the American College League, he is also very strong in the overseas League, and Lining is not stingy in equipment. He has also prepared a pair of PE for him recently.
Oh, don't mention it. This pair of PE color matches are really pretty. Do you have any idea when they will be able to send them?
Apart from shoes, he is also a training maniac. He is the first American player to voluntarily give up his college studies and play international basketball. (Jennings and Mudiye chose to go abroad for signing because they failed to enter the prestigious school because of their academic problems).
The idea of playing RJ without entering the University League is like this: my dream is never to play in the University League. My dream is to become a NBA athlete. Choosing to join the overseas League is a way for me to improve every day. Not only his training hall is Mamba college, but also look at the new tattoo of his calf, which is a picture of Kobe and his two daughters.
Although this may be a memorial to Kobe, this young man inherited the spirit of Mamba, which would make him more popular on NBA. Maybe this is a good thing for Lining, so even if he can't sign JB, maybe the young man can surprise Li Ningzu too.
Under the epidemic, Lining has made great efforts in signing the contract. PEAK is also not idle. It is famous for its technology. It has recently released PEAK's t n technology and its first running shoes, PEAK's t n technology running shoes -001.
If PEAK is a soft bomb, the characteristics of these shoes are light and elastic, and durability is also guaranteed. Although it is not good enough to achieve good balance under the balance of light, bullet and durability, the price of 399 will give him the ultimate cost performance.
But PEAK's design is not tucking two days a day, PEAK's CEO It means to say that there are people who say good-looking about the design, some people say it is not good, different opinions, but they have already hired designer in high salary, and there will be better works later. Moreover, in recent years, PEAK has plans for all the racing shoes that all brands want to develop. Xu Zhihua says PEAK will have 5 thunderstorms!
To know that Lining is the most successful technology in the most high-end shoe market is to be known as the four "thunder". If PEAK wants to make a technology named "5 thunder", it is not necessary to compete with Lining hard steel. It is said that rivals are competitive. If these brands compete with one another and develop each other, this will surely be a good story in the future.
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