To Promote The Online Marketing Of Textile And Garment Enterprises, The International Fashion Center Of Long Hair Has Already Started.

The outbreak of the new crown pneumonia has disrupted the rhythm of the textile and garment industry, changed people's consumption behavior and psychology, and gave birth to many new mode and means of service. In the face of this epidemic test, industry enterprises and platforms have actively transformed, and burst out new vitality and potential.

Facing the target requirement of the new stage of the development of epidemic situation, it is a textile and apparel trade and Exhibition complex with fast and reverse as the core and entity as a closed loop. Long hair international fashion center In order to boost the confidence of the practitioners in the enterprises and help the healthy development of Keqiao's textile industry, relying on the advantages of the platform resources, constantly upgrading the service and marketing mode, while serving the good platform to enter the enterprises, and based on the characteristics of Keqiao's textile industry, it actively promotes the upgrading of Keqiao's fabric.

It is understood that since the outbreak of the outbreak, under the guidance of the Propaganda Department of the Keqiao District Committee and other departments, the long hair joint entry merchants and CFU creative fashion alliance advisory team. Since the beginning of February, a series of online public welfare courses have been launched to help change the epidemic in Keqiao enterprises. Up to now, more than 20 lectures have been conducted, and over 14000 service businesses have been offered. In addition, long hair has reached a consensus on online public welfare courses with the global textile network to serve Keqiao enterprises better and wider.

Under the impact of the epidemic, the current volume of real store customers is seriously declining, and online sales are beyond expectations. In the face of development opportunities, many industries and enterprises are pushing forward the new marketing mode -- pushing new products and selling products online. However, for most of the traditional fabric enterprises in Keqiao and even the whole country, there is neither professional field nor equipment support, but there is also lack of professional marketing training and operation guidance. In the face of the pain problem of live broadcast sales of some of the fabric enterprises in Keqiao, while continuing to launch a series of online public welfare courses, long hair decided to free open the fashion net red live venues for Keqiao industry and enterprises, and effectively help enterprises upgrade and develop.

It is reported that the long live free live webcast site, including the four major trends of live broadcast rooms, design subscription center, inspiration trend center, global gathering center, Master Studio and other areas, with distinct spatial characteristics and diverse styles, can meet the demand of direct broadcasting of different products. At present, the booking work has begun, and the companies that need them are invited to make reservations.

A series of online service models for long hair during the epidemic period, Shen Zhijiang, Secretary of Keqiao District Committee In recent days, he gave affirmation in the investigation of the long hair platform, and encouraged Chang FA to take the advantages of Keqiao textile industry into account, actively introduce new service mode, and guide the innovative thinking of Keqiao fabric enterprises, conform to the new situation, shape the advantages of fabric characteristics, and achieve differential development.

It is worth mentioning that, as the downstream of the textile industry in Keqiao, relying on the strong industrial resources advantages of Keqiao, the follow-up long return will fully tap the economic advantages of local businesses, develop online marketing public lectures, build interactive platforms for local brands and network anchors, incubate the local "explosion" net red brand, and create a net red punch card and other measures to help enterprises resume work. And accelerate the formation of industrial competitive advantages.

"The global spread of the new crown pneumonia epidemic situation has further exacerbated the failure of traditional backward products and marketing mode. Only by actively embracing the new mode of service and marketing can we quickly occupy the commanding heights of the new consumption mode." ? Cai Man, executive deputy general manager of long hair He said that since its entry into Keqiao, Chang FA has taken an active part in corporate social responsibility and endeavours to provide empowerment services for the transformation and upgrading of local textile and garment enterprises. Long hair is committed to creating "creative source engine and global fashion collection". Launching such activities under the epidemic situation is not only a reference point for helping entrepreneurs in Keqiao to get substantial harvest and landing execution under the epidemic situation, but also helps to sustain the sustainable development of Keqiao's industry and restore social and economic stability.