Differentiated Development, Create A Unique Single Market! Pu Yuan Woolen Sweater Market Goes Out Of The Road Of Characteristic Development

Editor's note

In recent years, many challenges have been faced by new technologies, new industries, new consumption and new cities, especially the outbreak of the new crown pneumonia outbreak at the end of last year, which has a profound impact on the current and future development of the professional market. The development of the textile and garment specialized market has entered the post epidemic era, and the specialized market in various areas is facing various difficulties. It is urgent to actively adapt to the new requirements, improve the new positioning and expand the new functions. In order to meet the needs of people's better life, we should play a role in wisdom and action.

In order to further promote the optimization and upgrading of textile and garment market, the China Textile union circulation association will jointly open up the textile and clothing weekly magazine. "Innovation and development market" column It aims at summarizing and refining the exploration practice, successful practices and valuable experience of the cluster market, promoting the core competitiveness and influence of the professional market, and contributing to the healthy development of the industry and the enhancement of international competitiveness.

Eight of innovation and development:

Differentiated development, create a unique single market!

Pu Yuan woolen sweater market goes out of the road of characteristic development

Pu Yuan Town, Tongxiang City, Zhejiang Province, is famous for its wool knitting industry. After more than 40 years of rapid development, it has been awarded honorary titles such as "Chinese sweater town" and "China sweater first city". It has become the deep and rapid development dragon head cluster in the domestic and international wool knitting industry. The rapid development of the Pu Mao knitting industry depends not only on the strong production chain, but also on the flexible and efficient circulation and distribution capabilities. The Pu market sweater market group and the local production cluster complement each other and promote each other, thus promoting the cross style development of the Pu style fashion industry.

There are twenty trading areas, more than 13000 shops and more than 7300 households in the market of the Pu sweater market. In 2019, the market volume was nearly 100 billion yuan, which has been ranking the top of the total sweater trade in the country for many years. From the perspective of architectural form, the market of the Pu Yuan market is coexisting with the market of many generations. The three generation and the four generation of the building type market trading area are the main areas. In recent years, efforts have been made to build intelligent shopping centers with relatively high information level. From the Perspective of transaction mode, most of the monomer markets are transforming from the centralized wholesale of the low-end commodities and the "three" traditional transaction mode to the wholesale and offline parallel operation mode. From the perspective of commodity category, the individual market has basically realized the market of different categories, different quality and different price commodities, which has greatly satisfied buyers' and consumers' experiential purchasing needs. The public goods and fashion features of the public are becoming more and more obvious. The differentiated development, characteristic management and fully competitive ecosystem of the twenty trading areas.

It is the different market development and characteristic management of individual market of Pu Yuan business circle that has created the vigorous vitality, innovative vitality and strong international and domestic influence of the market circle of Pu Yuan for more than thirty years. It also provides a template for further regulating the market of other textile and garment market in China and creating a unique single market. Thanks to the professionalism and focus of the Pu Yuan sweater Market Management Committee, Pu Yuan woolen sweater market is closely related to the industry trends and changes, and timely adjusted the market positioning, and successfully built the leading market of the business district, such as Pu Yuan fashion center, China World Trade Center famous brand port, world trade center and textile city.

The world trade center of Pu Yuan -- the benchmark for the transformation of the sweater market in four seasons

The world trade center of Pu Yuan was formally opened in 2004. It is a representative "old market" in the market circle of the Pu Yuan sweater market. Its development, evolution, innovation and reform process are the epitome of the transformation and development of the wool knitting industry in the past twenty years. At the beginning of its opening, the products of the world trade center of Pu Yuan were scattered and scattered, the boys and girls were mixed up and displayed, and the homogenization competition was obvious. With the expansion of the processing scale of the sweater sweater and the continuous segmentation of the woolen fabrics, the world trade center of the Pu court gradually defined the market positioning of the main women's clothing. After many years of adjustment and optimization, all the main women's clothing has been realized on the 1-8 floor of the world trade center of the Pu Yuan. The main women's clothing business has exceeded 80% of the market merchants. At the same time, according to the category, price, quality and design style of the sweater, the floor location has been classified, and according to the order of the bottom shirt, cashmere sweater, coat, coats and down garments, the main features are distinct. The scientific positioning of differentiated management of floors; the world trade center of Pu Yuan has developed into a full category, one-stop shopping center dominated by knitted women's clothing, and its influence is continuously improving.

What is even more valuable is that the world trade center of Pu Yuan completed the four seasons transformation of the sweater market in only four years or so. The characteristic product of Pu Yuan group is woolen sweater, which is a seasonal product with a bright and light season. For many years, most of the merchants in the world trade center of Pu hospital are open in the second half of the year. Most stores in the first half of the year are idle. In order to solve this problem, the world trade center actively guided the operators to carry out the four seasons transformation. On the one hand, they actively guided the design and development of spring and summer knitted products with production and processing capacity, and accelerated their production. On the other hand, they focused on encouraging channel operators to choose goods and goods from Guangzhou, Hangzhou and other women's fashion sourcing centers, and to introduce spring and summer women's clothing products. Bu Pu spring and summer women's clothing product management blank. Through persistent efforts and meticulous and meticulous work, today, the Pu Yuan world trade center basically implements 100% businesses in the whole year. The products of spring and summer are mainly local products, and local design and production are subsidiary. The products of autumn and winter are mainly local products, which maximize the advantage of the market of the origin type, and realize the four seasons transformation of traditional sweater market.

Voice over: Pu Yuan in recent years, unswervingly follow the path of building a fashionable Town, its core competitiveness lies in the integration and common development of manufacturing cluster and circulation cluster. The production of sweater products may have a short and prosperous season, but there is no slack season for professional market, circulation channel and consumption demand. The specialized market not only bears the responsibility of selling local products, but also plays an important role in acutely grasping market demand and leading enterprises to produce on demand. The four seasons transformation of Pu Yuan market group, represented by the world trade center of Pu Yuan, not only broadens the road for the future development of the Pu Mao knitting industry, but also points out the direction for the innovation and development of the textile and garment market in China.

Pu Yuan China World Trade Center famous brand port -- service market for business circle energy

The Pu International Trade Center is made up of two parts: Pu Yuan China World Trade Center famous port (5 level podium) and Pu Yuan China World Trade Center Hotel (28 storey main building). It is a high-grade business building which integrates specialized markets, hotels, offices and parking lots. The commercial area of China World Trade Center famous brand port is nearly 40 thousand square meters, which is based on the international trade center's sweater professional market. For many years, the famous port of Puyuan, China World Trade Center, based on the sweater trade, has actively integrated and optimized the exhibition exhibition, trade negotiation, information exchange, consultation and distribution, e-commerce and other service contents. It has specialized services for Puyuan and its surrounding small and medium-sized enterprises and small and medium-sized businesses, and has become the professional service center of Puyuan sweater market business circle.

Based on the continuous and clear thinking of its own business characteristics and the in-depth consideration of the overall development of the business circle, the famous port of China World Trade Center, Pu Yuan, has positioned itself as a "City Commercial Complex", which not only provides high quality trading places for the market merchants, but also provides value-added services such as exhibitions and fashion releases for the famous port and its surrounding businesses. In recent years, the China World Trade Center famous brand port of Pu Yuan has continuously undertaken and organized all kinds of special activities of the Pu Yuan sweater market business circle. Through various activities such as one brand design fashion show, famous brand port retail shopping festival, and large brand order meeting, various fashion elements have been introduced constantly, so as to enhance the fashion level and competitiveness of merchants, and further enhance the vitality, popularity and influence of the market. Loud force. At the same time, the China World Trade Center famous brand port of Pu Yuan has continuously improved the level of hardware and software construction, strictly selected high-quality food and entertainment facilities, and specialized, intelligent, branded and fashionable value-added services capabilities for the business circle to effectively expand and break through the traditional professional market positioning, function and role, and explored and realized the transformation from property managers to professional service providers, from the traditional wholesale market. The transformation of the field to the urban commercial complex has made a positive, beneficial and forward-looking exploration for creating the fifth generation professional market of fashion exhibition and trade.

Voice over: the textile and garment industry is actively implementing the new orientation of technology, fashion and green industry. The textile and clothing circulation field actively builds the fifth generation of professional market. The integration development of manufacturing cluster, circulation cluster and service cluster is becoming a more important direction for the development of industrial clusters and the construction of characteristic towns. The professional market represented by the famous brand port of Pu Yuan China World Trade Center is based on small and medium-sized enterprises and small and medium-sized businesses. It takes innovation and development as the industry, actively develops value-added services for the business circle market, and actively creates productive service heights, which has made a useful exploration for the professional market to realize the transformation of modern and specialized service providers.

Pu courtyard fashion center -- create a modern fashion ecosystem

Pu court fashion center officially opened in 2018. It is located in the core area of the market area of Pu Yuan, with a gross floor area of 142 thousand square meters and a total investment of 1 billion 200 million yuan. It is a professional fashion complex integrating display, ordering, trading and industrial exchanges. In the past two years since its opening up, Pu center has injected the vitality of fashion development into the Pu Mao knitting industrial cluster, and has become one of the important engines for Pu Yuan to build a modern fashion ecosystem. It has effectively enhanced the market level and industry appeal of the Pu Yuan business circle.

Pu courtyard fashion center is positioned as "the first class high-end clothing and apparel wholesale market in China", equipped with T fashion distribution center, network red live photography base, multi-function exhibition hall, air garden and other functional blocks. In terms of market environment, Pu Yuan fashion center adopted the design concept of professional market and realized the perfect integration of innovative design and fashion elements. In terms of merchant selection, Pu center of fashion focuses on the ability level of brand planning, original design, independent research and development, which is enough to design creativity as the source of power and promote the development of fashion industry. In terms of camp mode, the Pu Yuan fashion center focuses on increasing the input of supporting facilities such as fashion distribution and net red live broadcast. Through organizing various fashion activities, introducing online expansion platform and building intelligent storage and distribution system, it actively integrates the resources of fashion supply chain, and makes positive and effective exploration for the professional market to upgrade design creativity, brand incubation and channel expansion ability. Practice.

Voice over: a mature professional market business circle with a long history of development will form a self selection and self upgrading "optimization" mode and "pick up" mechanism in the process of market regulation and optimization and upgrading. The highly generalizing and professional concentration of the attitude will surely become the frontiers and hatching bases of various new models, new species and new formats in the future.

Pu Yuan Textile City: a new market for refacing the surface accessories market

Pu Yuan light textile city was opened in 2017, with a floor area of 180 thousand square meters. It is a specialized market with fabrics, yarns and accessories as its main products. It is the market of surface accessories that the government of Pu Yuan concentrated on improving the market industry chain and enriching the diversity of the market. Pu Yuan light textile city is based on building the whole industry chain service platform based on the distribution and circulation of production materials. It actively breaks through the single function of the traditional wholesale market, and plans a large number of space to carry out functional matching and service matching. In order to fully display the design and quality of fabric products, Pu town light textile city has planned the supporting formats of fashion publishing hall, design center and photography center, so as to fully satisfy the requirements. The links in garment production chain.

In the future, Pu Yuan light textile city will further deepen the market operation, fully highlight the role of fabrics in the industrial chain, and guide the design and trend of clothing products with the development and design of new fabric products, enhance the design sense and fashion development level of Pu's sweater products; Development complements each other to realize the four seasons operation of fabric market.

Voice over: in recent years, the textile and garment industry cluster has increased the attention to original design, and fabric is the source of original design inspiration. The innovative R & D design of surface accessories not only meets the needs of design and production, but also plays a role in stimulating design inspiration, improving design quality and leading the fashion trend. Therefore, the market of surface accessories should also be transformed and upgraded from the circulation supply platform to the resource integration platform and industrial chain service providers upstream of the industrial chain.

After more than 40 years of optimization, upgrading, innovation and development, China's textile and garment market has continuously improved its capability of self purification and survival of the fittest. How to present the sensitivity and foresight of the leading cluster and the leading market, how to give full play to the ability and role of the government and the market management committee in the overall situation, how to coordinate the development goals and directions of the industrial cluster and the specialized market, and how to continuously enhance the capability and level of self purification and self development in the business circle market, and how to actively promote the characteristic development and differentiated operation of the business market monomer Market? It is a must answer in front of our textile and garment market. In the future, the road to intensive, meticulous and professional development of specialized markets is still long. However, Pu Yuan has taken a beautiful and solid first step.