Shanghai Textile Enterprise Large-Scale Reemployment Staff Change Online Shopping Guide

[China Textile Union from February 13th to March 4th carried out an investigation on the resumption of production of textile enterprises. The survey shows that the textile industry chain has gradually improved the situation of resumption of work and production, and the textile and garment specialized market has accelerated the process of resuming work. The problem of unsynchronized reunification of upstream and downstream industries in the middle and late 2 months has gradually eased, and the linkage of industrial chain operation is gradually recovering. ]

"The sales volume of products in February has been restored to 70%~80% in the same period last year, and it has been much better in March." In March 16th, Chai Zhuhong, director of the home textile research and development center and brand center, told the first financial reporter that the outbreak of the new coronavirus pneumonia disrupted the rhythm of production and retail, and now is the recombing stage.

With the gradual control of domestic epidemic situation, a group of Shanghai textile enterprises such as 603365.SH and 002293.SZ are also accelerating their resumption of work.

Increase online promotion efforts

Luo Lai lived in Nantong factory and Shanghai office began to resume work in February 10th. By February 14th, the recovery rate in Nantong was 48%, and the office in Shanghai was about 20%. As of March 10th, the company has achieved full recovery.

In the face of the impact of the epidemic, Luo Lai life increased the promotion of online channels, while giving franchisees a series of preferential policies.

"We have trained the franchisees and employees by online live broadcasting. As of March 10th, about 8000 shopping guides were online, and 10 thousand online shopping guides are expected to be launched online." Luo Lai life told the first financial reporter, the company's offline retail outlets were joined, direct two categories, a total of nearly 3000 stores. During the epidemic season, it is exactly the season of sales promotion of new products, and the company has postponed offline activities to raise the proportion of online communication.

On the online channel, Luo Lai lived after the outbreak of the epidemic to adjust the shop's promotion rhythm, for example, the main line of antibacterial, bacteriostasis and other products. At this stage, online marketing forms are complex and diverse. Enterprises no longer satisfy the demand of relying solely on the electricity giants. The company launched an early self-developed small program developed by Luo Lai, using online shops to help franchisees get sales opportunities and boost sales.

In the support of franchisees, Luo Lai life assessed the situation of various franchisees, and put forward a more appropriate scheme to report, and implemented preferential policies after headquarters approval. For the franchisees with difficulty in operation, the company will bear part of the wages of the franchisees. If there is cash flow turnover pressure, the credit repayment time can also be extended according to the actual situation.

Industrial chain synergy gradually restored

Similar to the life of Luo Lai, the resumption of mercury home textile has been arranged in an orderly way.

In February 3rd, a production line for production of protective clothing was resumed. In February 10th, office workers resumed work and continued to the present. At present, the factory of mercury home textile 70%~80% has resumed work. Most factories that do not return to work are concentrated in Hubei.

Although the vast majority of factories have resumed their work, the warehouse of mercury home textiles in Nantong was launched last week, and the backlog of E-Commerce orders must be sent out to the public during the epidemic. There is also some pressure.

Chai Zhuo Hong said that the current problem faced by mercury home textiles is not only that some factories can not resume work, but that the whole industry chain is a problem. The company's purchase demand is not saturated at present. Secondly, the unsatisfactory production rework causes the delay of new products distribution; then, the rise of raw materials leads to the rise of production costs.

The order of mercury home textiles originally planned to be held in mid February has been postponed to the online ordering in April. As time goes on, the order volume may decrease year by year. If consumer demand does not rise, all upstream ports will be affected.

In terms of raw materials supply, suppliers in Wenzhou and Nantong are relatively affected by the epidemic. The raw materials for mercury home textiles include fabrics, fillers, accessories, etc. "Cotton fabric is the biggest demand for us, and the price is 3% higher than that of the same period last year." Chai Zhuo Hong said that the price of goods produced by the company has not risen for the time being.

In the context of rising prices and rising raw material prices, the company's gross margins are under some pressure. The products of mercury home textiles include core, kit, pillow and so on. According to the financial data, in 2016 ~2018, the gross margin of the company's products was 36.94%, 36.36% and 35.11% respectively.

In order to ensure the smooth progress of resumption and resumption of production, in March 2nd, Zhang Jianming, deputy director of Shanghai Economic Information Committee, said that Shanghai established the mechanism of the Yangtze River Delta industrial chain to resume work and regenerate production, and coordinated the mutual aid mechanism of the Yangtze River Delta industrial chain. 42 key enterprises have been coordinated with 318 supply chain supporting enterprises in other provinces and cities, and 304 enterprises have resumed and resumed production, including 217 in the Yangtze River Delta.

In February 13th to March 4th, China Textile Corporation investigated the resumption of production and resumption of textile enterprises. The survey shows that the textile industry chain has gradually improved the situation of resumption of work and production, and the textile and garment specialized market has accelerated the process of resuming work. The problem of unsynchronized reunification of upstream and downstream industries in the middle and late 2 months has gradually eased, and the linkage of industrial chain operation is gradually recovering.