Drive-Through Buying Vegetables: Sinopec Guangdong Enters New Retail Outlets

Under the epidemic situation, when drive-through was used as a "innovation" in foreign countries, in Guangdong, the drive-through shopping and full touch shopping became the offline scene.

"Easy to clean vegetables, one price guarantee, stable price and peace of mind!" At 10 a.m. on March 16th, a brief launching ceremony was held at the Sinopec petrol station in Xingang West Road, Guangzhou. More than 20 kinds of "basket" products including meat, fruits and vegetables were put on the easyway convenience store, attracting many owners who came to refuge in the store to try "fresh food".

In March 16th, Yi Jie's vegetables were guaranteed for a stable price.

The guests were attracted by the new Yanan apple.

Under the epidemic situation, I have been afraid to go to the market to buy vegetables, for fear of exposure. If I can buy vegetables without contact, I think I will be happy to join this shopping. " Guangzhou car owner Jiang told reporters in Nandu.

In the oil station, the vegetable basket is shining. What kind of experience does drive-through buy without having to get out of the car? What's the difference between these farm products and the vegetable market? Sinopec entered the "fresh battlefield". What's the bottom line for this super player to launch fresh retail in Guangdong? The Nandu reporter decipher for you.

The launch ceremony is playback.

Chen Chengmin, general manager of Sinopec Limited by Share Ltd Guangdong Petroleum Branch, delivered a speech.

Consumer demand

No contact, no fuel tank full, full tank.

Carrying a shopping basket to go to the market or supermarket to buy vegetables has always been the most important life scene for Chinese people. However, after the sudden arrival of the new crown pneumonia epidemic, the scene turned to a 180 degree turn, and the citizens were buying vegetables at home. Sinopec also entered the fresh field at one time. APP online order, gas station picking up, drive-through buying vegetables possible.

In March 16th, Guangzhou Xingang West Road Sinopec gas station, meat, fruits, vegetables, including more than 20 kinds of "basket" products in the easyway convenience store shelves.

No need to contact, you can drive a car to buy groceries, and the trunk is filled with high quality "pure vegetables". What is "clean vegetable"?

"It has been processed to remove the rotten leaves, clean them, check them up, and put them into a beautiful packaging box. When you buy home, you can eat salad dressing directly or directly cook." Zhang Jingzhi, chairman of Guangdong Bai shun agricultural products supply chain Group Co., Ltd. His company is the product supplier of "easy to clean dishes".

This is not simply adding new scenes purchased offline. Because just 2 days ago, in March 14th, "easy to clean dish" online shopping mall in Sinopec Guangdong petroleum branch official service platform "refueling Guangdong" app on-line. Yanan apple, Tang Shunxing beard chicken, dragon super cooked shrimps... Entering the mall, there are four kinds of fruits, seafood, aquatic products, meat, and vegetable choice packages. There are 29 kinds of products. While driving, the owner can conveniently purchase at the easyway convenience store or order online.

Sinopec's "contactless, one click shopping" "easyJet" service has been launched in Guangdong in February 19th, enabling consumers to enjoy the intimate service of "buying vegetables without worry". "Do not get off the window, send a key to the trunk", for this need not contact can open the car to buy vegetables mode, many owners expressed welcome.

Liu Xiaojie, owner of the car, said he had never allowed his parents to buy vegetables in the vegetable market during the epidemic period. They usually chose online fresh shopping. Now there is a more "open car shopping mode", which is a good choice.

The "basket" product is on the easyway convenience store.

The first model store opened in Guangzhou.

The bottom line of selling vegetables

"Convenience store king" transformed into "fresh giant"

This is based on the background of the epidemic. The Guangdong provincial agriculture and rural department jointly built Sinopec's "people, car, life" ecosystem, another positive exploration of the comprehensive digital transformation. It is also another successful case of Guangdong agricultural products "supporting the stable price and reassuring" digital platform to match production and marketing "direct access". It is the "new livelihood project" actively promoted by the Guangdong provincial agriculture and rural department during the post epidemic period. "New capital construction". The more than 2000 Yi Jie convenience stores across Guangdong are being supported. In the near future, more than 800 core demonstration shops will continue to join the team of selling vegetables. ?

Nandu reporters learned that "refueling Guangdong" APP is a digital platform for the transformation and development of Sinopec Guangdong Petroleum Branch. It has only been built for more than 3 years, and its membership and sales scale has developed rapidly. The total number of its members has reached nearly 15 million. In addition to providing basic services such as fuel card recharge and merchandise sales, the online platform has also expanded insurance recommendation, violation annual review, telephone recharge and finance. There are nearly 30 kinds of member services such as financial management. It is the largest and most active Internet platform in the petroleum and petrochemical industry.

According to publicly available data, Sinopec has 30668 self service gas stations, while its stores are guarding China's largest retail outlet for refined oil products, and 27362 Yi Jie convenience stores are all over the country. Guangdong has more than 2000 Yi Jie convenience stores.

"Sinopec Guangdong oil company will focus on building 800 new retail core demonstration stores this year, and" Yi Jie dishes "will be gradually stationed. Hundreds of community gas stations will become the front-end warehouse linking" field head "to" table ". Chen Chengmin, general manager of Sinopec Limited by Share Ltd Guangdong Petroleum Branch, said that the "easy to clean dish" project is a positive exploration of Sinopec's "people, car, life" ecosystem and comprehensive digital transformation. Online and offline integration of new retail sales mode will create more convenient, safe and secure shopping new scenes and new experiences for consumers.

More than 20 kinds of "basket" products are mounted on Yi Jie convenience store. The picture shows Yanan apple.

"Guaranteed price stability" platform video Please poke.

Assured security

Recommendation of head supply base for Guangdong Province's "guaranteed price stability" platform

The phrase "eating in Guangzhou" has long been known all over the world. Although the new retail scenario is interesting, it can not live up to Guangdong's typical reputation. How to make people feel safe and safe when buying innovative experiences?

Under the strong support and guidance of Guangdong agricultural and rural office, the digital platform of Guangdong's agricultural products "stable supply and stable price" has become the support unit of the project. This makes it easy to enter the products of the easyway convenience store.

Guangdong Bai shun agricultural products supply chain group is a product supply unit of "easy to clean dishes". Relying on its strong infrastructure and financial resources, the group is the largest private reserve enterprise in Guangdong Province in terms of government reserve frozen pork. Besides high standards and high quality, it also has 5 characteristics: safety, traceability, product, standardization and quality. The group responsible person said that its product frozen pork annual dump capacity of 18 thousand tons, and sustainable market protection supply. The first batch of frozen meat products of 11 categories were products of Bai Shun.

The dragon's cooked shrimp is from the National League fisheries. The export volume of aquatic products ranks among the leading enterprises in Guangdong province. What is particularly commendable is its strict traceability system for food monitoring. Shrimp export ranks first in China, and its products sell well in more than 40 countries and regions around the world.

Tang Shunxing's beard chicken, grain rearing, low fat and chicken flavor. The supplier has been in Hong Kong for more than 26 years.

The litchi next month will come from the China Li group. The group, jointly controlled by 7 leading agricultural export enterprises, has signed a 23000 Mu cooperation base. Litchi exports account for 85% of the total export volume of the country. It is the largest exporter of Chinese litchi, and lotus and sweet potato ranks the first in North America and Europe.

...

The products of "Yi Jie dishes" all come from Guangdong's agricultural products, which is recommended by the digital platform of "guaranteed price stability". The platform was completed in January 27th of this year. Less than 2 months later, nearly 3000 enterprises responded enthusiastically, opening up a "through train" between Guangdong's agricultural products suppliers, buyers and distributors.

At the launching ceremony, the Sinopec Guangdong Petroleum Branch was awarded the "Yi Jie pure vegetable guarantee" for the sake of stabilizing the price. Guangdong Bai shun agricultural products supply chain Group Co., Ltd., the League of nations aquatic products group, Huizhou Shun Hing Food Co., Ltd., Guangdong Beibu Gulf agricultural products wholesale center Co., Ltd. and other four won the first batch of record base licensing. Yingkun agricultural cooperatives in Yingde City were awarded the first batch of consumer poverty alleviation bases.

Zhang Jingzhi, chairman of Guangdong Feng Rui Bai Shun Group and Guangdong Bai shun agricultural products supply chain Group Co., Ltd., said that under the guidance of the digital platform of Guangdong's agricultural products, "guaranteed price stability and ease of mind", we will organize quality producing agricultural products for Hong Kong grade and export level, and enter the market through "clean vegetables", so as to further standardize the "non-standard" vegetable basket and provide the "trunk box" for thousands of households. 。

Sinopec Guangdong Petroleum Branch has been awarded the "Yi Jie pure vegetable package" for the purpose of stabilizing the price and relieving the food basket.

Zhang Jingzhi, chairman of Guangdong Fung Bai Shun Group and chairman of Guangdong Bai shun agricultural products supply chain Group Co., Ltd. introduced the assured meat produced by Bai Shun. Source: Guangdong radio and TV station

Exploration of "new capital construction" for people's livelihood

Multilateral contracts signed strategic cooperation for long term overweight

At the launching ceremony, the Guangdong agricultural and rural department, Sinopec, Guangdong Petroleum Company and Southern Metropolis Daily signed the strategic cooperation agreement between the three parties. Sinopec Guangdong Petroleum Company and Guangdong Bai shun agricultural products supply chain Group Co., Ltd. signed a cooperation agreement.

The government set up the platform, led by the state-owned enterprises, the matrix response of the leading agricultural enterprises, the media help, and the "multi party cooperation" became a major guarantee for the smooth progress of the project: the Guangdong rural electric business association played a leading role in producing high-quality agricultural products; the Sinopec Guangdong Petroleum Company exerts its channel advantages; the Guangdong Bai shun agricultural products supply chain Group Co., Ltd. exerts the advantages of the agricultural product supply chain; the southern city The newspaper played the advantage of three-dimensional dissemination of think tanks.

From the "bicycle basket" in the bicycle era to the "trunk box" in the automobile age, Chinese people's lifestyle and consumption habits have entered a new era. The "trunk box" is the "vegetable basket" in the new era.

For the project prospect, Guangdong agriculture and rural hall is full of expectation. "Supporting the cart basket" project is the convenience store of the national name store, which connects thousands of households. It is the record base for thousands of agricultural products export and hundreds of modern agricultural industrial parks. It is the largest warehousing and logistics enterprise in Southern China, which is responsible for the reserve meat processing and marketing. It is the domestic logistics industry. Head enterprise Jingdong logistics is the credibility of the public credibility of the media Southern Metropolis Daily.

Guangdong province agriculture and rural hall responsible person said, the project to the Internet let "vegetable orchard ranch fishing ground" on the cloud; short video production and processing open and transparent; big data let consumers "heart, food can stand up". The project will also explore block chain technology to make meat fish and fruit safely traceable. At present, Yi Jie dishes are guaranteed to be safe and stable. The cart end box project is a "popular heart project" which grew up during the period of epidemic prevention and protection. It will serve as a new livelihood project and new infrastructure project in the post epidemic era.

?