Maple Bridge: Building A Vertical Supply Chain For Textile And Clothing Fast Base

On the afternoon of March 18th, the "2020 spring national textile and Garment Industrial Park video research conference" entered the fifth scene, and the Zhejiang special video research conference was held successfully.

Yang Jun, executive vice president of China Textile Industry Management Association, Hong Wei, chairman of Zhejiang maple bridge Hangzhou Apparel Industrial Park, participated in the conference, Ye Xiaopeng, general manager of Hong Ding business and marketing director of China Textile Industrial Park. The meeting was chaired by Wang Jinjun, deputy director of the China Textile Union Industrial Park office.

Eight plates to meet the needs of Commerce and trade in all directions

Zhejiang maple bridge hang Pai dress Industrial Park project is located in the two export area of Zhejiang, Zhuji. According to Hong Wei, chairman of Zhejiang Feng Pai clothing industry park, the park plan covers an area of more than 2600 mu, and the first phase of the park is expected to be delivered and put into operation at the end of this year. We should strive to build a garment industry characteristic town with integrated industries, including the production base of clothing production, design and research base, commercial exhibition and trade base, and electricity supplier supporting base. We will create a fast and reverse base for the vertical and fast supply chain of textile and garment with one-stop, one-stop sales and one-stop service, and meet the needs of different garment enterprises in service.

Hong Wei said that the industrial park is aimed at building China's clothing brand intelligent headquarters, small and medium-sized garment enterprise development cluster, one-stop fashion supply chain acquisition and marketing base, top fashion designer incubator alliance, and all channel supporting service life center, aiming at creating fast reverse production base, customized production base, fashionable U brand Valley Road, fashion enterprise headquarters cluster and fashion industry. The supporting center, fashion education incubator and park life supporting center contain eight major contents. Among them, the fashion U brand Valley Road set up the upper floor for the design of the layout of the factory downstairs exhibition hall, to achieve one-stop shopping and business negotiation.

In addition, Hong Wei said that to enhance the competitiveness of textile and garment industry regionalization, first, we must base ourselves on the feet and face the whole country; two, we must realize the brand management of the park, hatch small and micro enterprises, and achieve rapid development; three, we need to utilize the power resources of Hangzhou's e-commerce providers to achieve the growth of the sales side; four, we must do a good job in the park service.

At present, the layout of national industrial parks is constantly optimized, and Zhejiang is no exception. Ye Xiaopeng, general manager of Hong Ding business, a marketing company, said that with the expansion of cities, garment clusters and related enterprises spontaneously formed. In the process of industrial migration, there are both optimization and elimination. Zhejiang maple bridge Hangzhou apparel industrial park is located in the center of garment industry in the Yangtze River Delta, and has strategic cooperation with Italian business group. Relying on the advantages of Hangzhou apparel market cluster, it mainly focuses on small and medium-sized garment enterprises, attracting excellent original merchants to enter the market, creating a fast reverse base for garment production, supplying 21 national clothing markets directly. The first phase of the park is now under construction and is expected to be delivered and put into operation in 2020. The first phase will be mainly for women's clothing enterprises in Sijiqing, Hangzhou.

Ye Xiaopeng said that this year will also focus on brand building and increase the cultivation and incubation of textile and clothing brands.

Association voices explore industrial transformation and upgrading

At the video conference, the participants discussed the layout of the park, the creation of new industrial ecology, the return of manufacturing industry, and the upgrading of industries.

Zhejiang maple bridge Hangzhou garment industrial park is a new model and new model of the eastern park. The association is actively promoting the planning and development of the park and exploring a new path for the development of the eastern park. Bai Limin suggested: first, we hope that the park will introduce partners, improve the production and living supporting services in the park, reduce the pressure of capital input and operation pressure; two, highlight the typical demonstration effect of the park, attract more brands into the park with the new mode of operation and cultural advantages; three, the association will integrate multiple resources and help expand cooperation channels, such as "cloud investment".

Wang Jinjun, deputy director of the work office of the China Textile Industrial Park, said that at the same time, there are not many enterprises with R & D, innovation and sales capabilities. Therefore, we hope that the park will have a reasonable planning for the brand area, production area, exhibition area, sales area, storage and logistics area, and plan the region and function well. It is hoped that the park will be able to do well the "window" of the supply of raw materials for the front end, do a good job in the "export" of wholesale sales, and create a new ecosystem and format of the park.

Yang Jun said that the planning of Zhejiang maple bridge Hangzhou apparel industrial park is in line with the general direction of industry transformation and upgrading. It is hoped that the park and the association will strengthen their contacts and make plans and layout so as to manage the energy industry and make their own characteristics and brand value.