Home Page Information Dynamic New Retail Text Consumption Recovery
The local life industry, consumption and confidence is recovering strongly under digitalization.
Word of mouth hungry data show that since March 18th, Alipay city life week began a week after star Lun, old uncle, Manchu dessert and other more than 600 brands to store sales growth of over 1000%. During the epidemic, Mengniu, who was under pressure, sold and sold nearly 1000 tons of milk in the 6 day through hunger and instant marketing in tens of thousands of super convenience outlets nationwide.
For local businesses, it is the path of recovery to seize the market trend and energetically invest in digitization.
Star Lun sold 270 thousand buffet meals, 6.6 new powder, and concerns about the tea of snow.
318, Alipay city life week is on sale for 5 days. Star Lun has sold 270 thousand buffet meals on public praise. The weekly ring ratio has increased by 1000%. A set of buffet lunch worth 69 yuan has been locked in 32 thousand pieces from Shanghai, and has become a popular single item in Nanjing and Hangzhou. Word of mouth data showed that sales of more than 600 brands, such as star Lun, old uncle and Manchu dessert, grew by more than 1000% over the previous week.
For a long time, I want to eat something sweet. Recently, the number of active tea shops in the platform has been restored to 90% before the holiday.
On the word of mouth, DQ sold 225 thousand ice cream desserts, and on the starving day, CoCo could get 3 yuan, no threshold vouchers, and 16 thousand daily sales. Shanghai's local rankings were also contracted directly by "sweet taste". In the first 10 of the sales of word of mouth, 7 were "sweet mouth" - 300 grams of sugar, 300 chestnuts and 33 thousand chestnuts sold, 32 thousand Christina Chiffon cakes sold, 18 thousand of the original vanilla puffs bought by the molti workshop.
On the day of March 18th, the brand "snow tea" was introduced by the word of mouth, and officially opened the flagship store of Tmall, attracting 6.6 million new products quickly. On the word of mouth, 34 thousand pieces of tea stamps were bought, and 2 of them were popular.
According to the flying pig data, the weekly package rate of hotel package is 7 times higher than that of the first week, and the sales volume of the "99 special rooms" is 10 thousand.
Flying pigs merchants live for 5600 days in 5 days, attracting nearly 500 thousand of the audience.
318 city life week, more and more brands choose on-line local life service platform, through instant delivery way, expand online and offline marketing.
"During the activity, we worked with Mengniu, linked all the tens of thousands of Shang Chao, retail convenience stores, and so on. We sold 896 tons of milk in 6 days and became the top seller of dairy products."
During the week of life, although some businesses have not yet opened their stores, they are still being remembered by consumers.
Wuhan hairdressing chain brand originated in the word of mouth on the introduction of hot coupons. The sale was only 2 days, with a turnover of 120 thousand yuan. "Many guests have been asking us when to return to work, and online pre-sale is the way it is." Zhang Jie, the director of market operation, is full of confidence.
During the activity, the star stylist of the birthplace also opened the live broadcast. The first stage attracted more than 1000 fans to watch. Netizens are asking for advice on how to make hair curls. "Is there any way of curling hair that does not hurt the hair?"
A lot of flying pig businesses also use live service consumers, through the "cloud home", "cloud Lu cat" and other live broadcast way, 5 days broadcast 5600 games, attracting nearly 500 thousand people onlookers.
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