Andrew Fashion Intends To Spin Off Its Subsidiaries To Enter The Gem, Hoping To Build The Strongest Platform For Mother And Infant Business Operators.

The Limited by Share Ltd, a multi brand fashion enterprise, was announced in the evening of March 25th. The company plans to restructure its shareholding subsidiary, Shanghai ritual Mdt InfoTech Ltd, and split it to the Shenzhen Stock Exchange's growth enterprise market. After the completion of the split, the ownership structure of the company will not change, and it still has the controlling power for the information of Li Shang.

The company said that through this spin off, the positive fashion will further focus on the business, focus on the independent research and development, production, sales and brand management of the high-end brand fashion, and turn it into a platform for the Independent E-commerce generation operation platform of the company, and further increase the investment in e-commerce generation operation through the listing, so as to realize the operation of e-commerce. The business sector is bigger and stronger, enhancing the profitability and comprehensive competitiveness of the e-commerce business.

According to the reporter's announcement, Li Shang information was established in January 23, 2009. In October 2018, he bought a 70% stake in Shanghai's Li Shang Mdt InfoTech Ltd with a 361 million yuan consideration, and the delivery date was October 31, 2018. Ritual information performance commitments 2018-2020 years net profit of not less than 55 million yuan, not less than 66 million yuan, 77 million yuan. In 2018, Li Shang achieved a net profit of 62 million 810 thousand yuan, up 104.79% over the same period last year. In the first half of 2019, the net profit of Li Shang information reached 42 million 980 thousand yuan, up 19.55% over the same period last year.

According to the insiders, from the perspective of synergy, the acquisition of ritual information by Andrew fashion will directly increase the net profit of the company, and at the same time, it is expected to provide high-quality online operation platform and specialized talents, brands and other resources for the company to enter the mother infant and child industries, improve the company's e-commerce operation capability, expand the company's product category to the standard area, and enhance the company's digital marketing capability. Through the ceremony information platform, the international well-known clothing, jewelry hand ornaments, children's products and other high-end products are introduced into China.

Guang Fa securities analyst Han Han Jie predicted that the future performance of Li Shang information is expected to continue to maintain high growth. Although the growth of mother and infant market is slower, the growth of high-end brands is faster. The company's A2 and Bellamy are both on the rise. The main food market and sports outdoor market of the pet industry are highly prosperous. The former takes Tmall's "double eleven" as an example, and the most popular imported brands. Among the top five, two are PET staple food brands (among which the desire is ritual information generation operation). Besides, the most popular imported commodities rank first in the main grain of the cat, exceeding the infant formula, while the latter in Tmall's "double eleven" ten industries increased year by year. Speed ranked fourth, Jingdong ranked first, increased by 26.5% and 46.6% respectively. The company's desire to run on behalf of the company is one of the five most popular imported brands. Lining is a famous sports shoes and clothing brand in China. Secondly, the information of Li Shang has accumulated deep in the field of mother and infant, involving supply chain, finance, IT, and obvious competitive advantages. Third, although GMV of Tmall is not big in the five star and six star service providers, its net profit rate is very high. The net profit margin and net profit amount should be placed first. Finally, after the positive fashion became a shareholder, it also provided sufficient financial support for the development of Li Shang's information.

According to the reporter's announcement, Li Shang information (registered trademark "Shang Zhan") is a domestic one-stop, all channel quality life consumer brand service provider, with professional marketing and operation services to help domestic and overseas famous brands such as mother and baby, food health care, sports outdoor, pet household and other industries to achieve rapid growth in the domestic e-commerce channels, and enhance brand awareness in the Chinese market. And reputation, its main business can be divided into two categories:

One is trade, including: 1) retail management: Tmall has more than 20 official licensed flagship stores; 2) full channel distribution: from different brands, directly to Jingdong, koala and other vertical brands; 3) warehousing and logistics: trade related warehousing and logistics; 4) cross-border business.

The two category is the service category. After 2015, service, especially marketing, has become very important in the field of e-commerce. Before 2015, consumers paid more attention to the price of goods. After 2015, consumers paid more attention to content marketing and brand promotion.

The customers of Li Shang's information mainly focus on overseas and domestic famous brands such as mother and baby, food and health products, outdoor sports, PET staple food and so on, such as angel, A2, Kangju, arctic fox, Lining, Sen Bao, Orijen, etc. Li Shang information was founded in May 2010. After its establishment, it has been the gold medal partner of Ali every year, ranking the top among Ali service providers every year. Li Shang information was established in 2014 in Hongkong branch "Hongkong rites and music" and began to try to do cross-border business. In March 2015, the main body was changed to ritual information, and in July of the same year, it won the A round investment of APEX international logistics. In December 2016, the APEX global logistics network was integrated. At the same time, it was authorized by overseas brands of mother and infant food and pet TOP. In February 2017, it was awarded the rating of Tmall "5 star service providers". In June 2017, the company set up an independent digital marketing team. In March 2018, the company turned digital marketing team into an independent company.

Marco Li, a researcher at Soochow securities, said that the information itself belongs to the head business operator, enjoying the fast growth bonus and Matthew effect of the industry. The operation of the main category of mother and infant needs greater financial support. In October 11, 2018, /2020 was also borrowing two yuan from 50 million yuan /3.8 billion in January 9th to promote the rapid development of its business. As a brand e-commerce service provider integrating the operation of electric business and integrated marketing services, Li Shang information has a comprehensive and comprehensive service resource base and a strong brand accumulation. It reaches more than 150 million of the electricity consumers every year, and the total sales volume of distributors is over 1 billion. At present, it is in the leading position in the business platform of mother and infant, food health care, sports outdoor, and pet household category. The company's strategy is to continue to do well in the main categories, enhance its own profit share in the value chain, and expand the cooperation resources to the fashion life, food and beverage, automotive, skin care and other fields in the future.

Public information shows that an Zheng fashion is a national multi brand fashion enterprise integrating R & D, production, sales and brand management. It owns five brands: "nine posture", "Yin Mo", "an Zheng", "Mo Sha Ke" and "Fei Na Chen". It represents StellaMcCartney and StellaMcCartneyKids in Greater China, with distinctive brand style and different market positioning. By the end of 2019, the number of the five largest adult brand terminal entities was 904. The ALLO&LUGH brand has 151 outlets in Greater China, and the Frog Prince and kola bit owns 990 outlets and sales outlets. The extensive terminal network has covered the key business areas of 31 major cities in the provinces, autonomous regions and municipalities directly under the central government, as well as the whole channel formed by online and offline integration.