The Home Of Hai Lan -- The Beauty Of Creative Life

Life is like running water, only when its rush and rush towards it are beautiful and meaningful. The life of Hai Lan's family lies in creativity, and the beauty of life is shown by originality.

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Life is beautiful, and the beauty of life is around us! One ring after another, the breeze was blowing, and there seemed to be thousands of melancholy and ripples in the lake. In the mountains, the golden rape flowers mingled in the green wheat seedlings to make a beautiful picture of the spring scenery, which was amazing. These are the glamour of life! We always thought that there was still a lot of time, and that life was still very long. What we did not have the chance to do today, we can continue to do things tomorrow, and we can continue to dream tomorrow. Tomorrow may have the chance to realize, and the heart that is imprisoned today will bloom someday. If we can think less, if we think about what we want to try, maybe life will not become perfect, but at least a little regrets. Hai Lan's family believes that the beauty of life lies in creativity, and creativity can make ordinary things beautiful and make the beauty brilliant.

Hai Lan group, founded in 1988, is headquartered in Xinqiao Town, Jiangyin City, Jiangsu province. It is a leading enterprise in the clothing industry and a national civilized unit in China. The group has total assets of 100 billion yuan and 6 employees in all parts of the country (including 2 headquarters). Ranked 150 in the top 500 of the 2018 Chinese enterprises and ranked 34 among the top 500 private enterprises in China. In 2018, the group completed its total revenue of over 120 billion yuan and 8 billion 500 million yuan in profits and taxes. It has ranked the forefront of Wuxi's tax revenue for many years. Haolan group's development has gone through the history of the beginning of the woolen textile, the spinning of the worsted fabric, the clothing control and the brand chain operation. Over the years, the group has firmly established the business concept of clothing as the main business, concentrating, concentrating and professionally, successively creating Hai Lan's home and San Keno successively. EICHITOO (AI Ju rabbit) And other independent clothing brands. Among them, "Hai Lan home" is located in the national brand of men's clothing with high quality and fashionable business. Saint Keno is positioned in the custom occupation dress, and EICHITOO is positioned in the urban fashion women. At present, Hai Lan's home and San Keno have become the industry leader, and the development momentum of EICHITOO is also very good. In 2017, the group set up a multi brand strategy and created four new brands, namely, fashionable men's fashion brand "black whale" targeting young people. Urban luxury white-collar men's brand AEX And women's clothing brand OVV, and home life brand "Hai Lan optimization life Museum". New brands have won praise from consumers since they came into the market one after another.

Time is always running away from human fingers, but the history of an enterprise will be recorded. The main product of the company's Hai Lan home dress has been rated as "the top 500 private enterprises in China" in 2019, "the top 500 manufacturing enterprises in 2019 Chinese private enterprises", "2019 top 500 Chinese enterprises" and "2019 Chinese manufacturing enterprises 500 strong". After the endless struggle, the Hai Lan home group has won the award of "2019 China clothing leading brand", "2019 Chinese professional wear ten brand" and "2019 government procurement ten garment suppliers" after being sponsored by the national bidding and supply chain brand promotion platform, "the evaluation and promotion activities of the Chinese clothing bidding procurement", which is sponsored by the national bidding and supply chain brand promotion platform. "2019 China's clothing brand", "the 2019 major Chinese clothing brand".

　　 Focus on brand and enhance innovation

Bees take an intermediate road to gather materials from flowers in gardens and fields, but use their own strength to change and digest this material. The same is true for enterprises. Only continuous innovation is the inexhaustible motive force for enterprises to survive. Once a company stands on the wave of innovation, there is only one way to maintain it, that is, continuous innovation.

"Hai Lan home" is the leader of the brand family of Hai Lan group. It is also a successful example of the group's transformation from product creation to brand innovation. Innovative business models to enhance market competitiveness. In the 9 years since the founding of the independent brand "Hai Lan home" in 2002, with the positioning of "high quality, medium price" and joining the unified image of the chain, the supermarket self selected marketing mode detonated the domestic men's wear market, and the annual sales volume increased by 50%. In the 2006 and 2007 Annual Awards of Chinese clothing brands, "Hai Lan's home" won the "Marketing Award" and "potential award" respectively. China's famous brand products, national inspection free products and well-known trademarks in China have been acquired successively, and the "monument" of integrity has been erected in the minds of consumers.

　　 Product quality is tailored for customization.

First class management, training first-class team, striving for first-class quality, to achieve first-class benefits. San Keno is born to win first class products and is made for customization.

For more than twenty years, San Keno has always focused on the quality and glory of group customization. San Keno has embraced the design charm of many international brands. On the basis of the Italy version style, it has been redesigned in the light of the characteristics of the Chinese people, adhering to the concise and elegant style with a stable connotation, and refining the unique product value of Saint Keno with sophisticated and rigorous production techniques. Sankeno's advanced garment production line, digitally controls the whole process of production, and combines technology with clothing. The successful introduction of high-end equipment has achieved intelligent manufacturing high-end group clothing customization, which includes intelligent analysis and processing of human body size and big data, intelligent version of special body shape, compound cutting of projection mode, RFID numerical control system, intelligent storage, and so on, which satisfies the personalized demand of one person, one edition and one package. The powerful technology team has won more than 100 kinds of clothing patents for many years, showing its ability of continuous breakthroughs and innovation.

Glory is the way to pioneer.

No sowing, no gains; no pains, no successes; no tribulations, no glory; no setbacks, no glory. The family of Hai Lan is singing along the thorns, as a pioneer in the road of glory.

Hai Lan House is an international one-stop retail brand for men's clothing. It was founded in 2002 as the main brand of Hai Lan home Limited by Share Ltd. It is committed to providing fashionable men with fashionable design and quality products, and comfortable shopping experience for men worldwide. It keeps up with the fashionable elements of the world, and constantly promotes the fashion and high-quality clothing products that conform to the aesthetic and preferences of the broad masses. The products of Hai Lan's home can satisfy almost all the needs of men in dressing. Customers can carry out free single product matching, and truly do one stop shopping. "Hai Lan home" brand relies on the "brand + platform" business model, through the creation of industrial chain strategic alliances, the establishment of a quality marketing network, so that consumers can enjoy the products and services of value for money. Through the franchise management mode of franchised stores, we can realize the unified management of stores and stores. By integrating the resources of garment industry chain, we should promote the virtuous circle of industrial chain operation with the concept of win-win. "Hai Lan home", with its unique and competitive operation and management mode, maintains a healthy, stable and sustainable development in the overall downturn of the garment industry. Today, Hai Lan's home has become the leading domestic clothing industry.

Do not complain that life has given too much suffering, and do not complain that there are too many twists and turns in life. Every failure is summed up as an attempt, not inferiority; every success is imagined as a kind of luck, not arrogant. In this way, smile to play the calm strings, to face setbacks, to accept happiness, to taste loneliness, to overcome sadness. Hai Lan's home, the beauty of creative life, everything that creativity brings to us.