Upgrading Of Garment Industry Helps! The Shenzhen High Quality Development Action Plan For Fashion Industry Is Released.

Recently, in order to speed up the comprehensive transformation of Shenzhen's dominant traditional industries to the fashion industry, we have built an innovative and Entrepreneurial Capital with global influence. Shenzhen high quality development action plan for fashion industry (2020~2024) (hereinafter referred to as "action plan") Officially released.

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It is understood that, at present, Shenzhen clothing, gold jewelry, underwear, leather, glasses, cosmetics, arts and crafts and other superior traditional industries are developing towards high-end technology, creative diversity, fashion and brand internationalization, and have begun to take the rudiment of fashion industry. But there are still fashion industries with large scale but not strong brands, low popularity, lack of high-end talents, and low level of innovation and creativity. The problem of homogenization of low-end products and the lack of fashion communication are all problems. Therefore, the relevant departments of Shenzhen promulgated the plan of action, which will further enhance the strength of Shenzhen's fashion industry, create popularity and enhance global influence.

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The action plan points out that By 2022, the core high-end resources such as technology development and creative design of fashion industry in Shenzhen have been constantly gathering. The activities of regional high-end fashion brands are increasing, and the integrated development pattern of fashion culture and economic activities such as product development, design, manufacture, brand, marketing and service has been gradually formed. The scale is growing, the products are becoming more and more high-end and fashion, and the core competitiveness of technology and brand has been significantly improved. The reputation and influence of Shenzhen fashion industry has achieved the leading position in China and is well known in Asia.

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The action plan points out that , By 2024, the industry support system of talent cultivation, public service platform and communication media had been built and improved. Shenzhen's ability to gather the elements and resources of the global fashion industry has been greatly improved. A number of famous international technology, design and craftsmen have emerged and produced a number of innovative and competitive international leading enterprises and independent brand products. The high-end fashion consumption blocks and diversified industries gathered in the fashion featured towns. The two or three industrial clusters with 100 billion yuan level and several billion billion yuan structure optimization and high internationalization degree have initially established the status of Shenzhen's internationalization and regional fashion products manufacturing and consumption gathering area, and initially built the leading and world-renowned fashion industry in Asia.

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By implementing the plan of action. Shenzhen will vigorously enhance the innovation capacity of the fashion industry, support enterprises to establish a technological innovation system with R & D institutions as the core carrier, firmly follow the "special and special new" road, increase R & D investment in new products and technologies, break through in the key technologies that restrict the development of high quality industries, and tackle key technologies in the fashion industry. Key projects such as new technology, precision manufacturing, environmental protection, dyeing and printing, and the inheritance and innovation of traditional technology should be supported by no more than 50% of the actual investment of the project, with a maximum of not more than 8 million yuan.

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In terms of funding and policy support for related new and high technology and technological transformation, the action plan points out that It is necessary to support relevant enterprises to transform the fashion industry with new and high technology, accelerate the integration of the new generation of information technology, such as big data, cloud computing and artificial intelligence, vigorously support the development of the industrial Internet, promote the upgrading and upgrading of technological equipment, and innovate and innovate the production organization, marketing mode and service mode. For enterprises to implement intelligent manufacturing, flexible manufacturing, service manufacturing technology transformation of traditional and backward technology and equipment of high-tech transformation projects, as well as in order to achieve the manufacturing intelligence flexible, production service mode transformation and implementation of the new generation of information technology integration projects, will be in accordance with the current policy standards to give certain financial support. Innovative projects such as creative design, supply chain management and business models for enterprises to enhance competitiveness will be supported by no more than 30% of the actual input of the project, with a maximum of no more than 3 million yuan.

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The action plan also points out that Encourage social institutions, industry organizations and enterprises to build various R & D, testing and testing institutions to support industrial innovation and development. 。 At the same time, we will continue to increase the support for major projects in the fashion industry, and support all kinds of public service platforms such as R & D, design, inspection and testing, information and data sharing, personnel training, innovation and business incubation, and the cross-border integration projects to promote industrial and technological, cultural and artistic projects, which will not exceed the actual input of the project by 50%. The maximum is not more than 5 million yuan.

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In addition, according to the plan of action, Shenzhen will also continue to implement projects such as industrial design upgrading projects, brand internationalization projects, intellectual property protection and incentive projects, fashion industry gathering projects, international expansion projects and high-end talent training projects, so as to strengthen organization and coordination, support financial and financial policies, and help Shenzhen's fashion industry develop in quality and sustainable development.