What Do You Want To See In Shanghai Fashion Week?

The outbreak of the new crown pneumonia has left the city almost empty overnight, and the "great earthquake" not only made it possible. clothing Retailers are worried that it will affect the planners of big events after the year.
It was scheduled to be held in late March 24th. Shanghai Fashion Week Forced to switch to the "cloud" to open up, reduce the crowd gathered below the line, ushered in the national show.

　 "T cloud on the stage"
The promotion of digitalization makes watching show no longer the right of celebrities. In the evening of March 24th, 2 million 500 thousand people flooded into Taobao in 3 hours, watching the "cloud Fashion Week" created by Tmall fashion week in Shanghai, which injected "strong heart" to the industrial recovery after the winter epidemic. Inxx, Pinko, Han Shang Hualian, Hongxing Erke and other more than 10 brands participated in the opening show, including independent designer Xiu Xiu and Han Xiu Xiu.

In the coming week, consumers will be able to watch 150 new design presentations from pre warming, preview, live broadcast and post show interviews through the unique form of "cloud show + cloud live + cloud shop". Fashion designers can interact with thousands of viewers online to share their creative ideas, not just hundreds of people who have watched a previous show.

The picture shows a live broadcast of the sports brand Anta on time at 5 p.m. on March 25th.

Throughout the development of the fashion industry over the years, from the initial extensive to exquisite, has its own unique aesthetic. The other side of the epidemic is to give more talented designers the chance to exert their energy. Fashion week as a platform to help apparel brands, from the program to the implementation of the landing cost only six weeks, so that the audience incarnate the first row of customers, sitting and lying feel the latest trend of each brand matching tips.

　　 "Buy now."
This box is looking at the fashion brand cloud show, which has already gathered fine buyers to select high quality fashion products, through technical support, from fashion show to sale to achieve a complete solution.

In the "special presentation on the cloud", China service network was informed that in addition to the 150 brands that were released in an orderly manner, the daily activities also included the live broadcast of live shops, the director of short video presentation, and the selection of lists and other major venues.

Through the use of AR rendering technology and other technologies, tidal shop can build digital scenes and provide immersive experience for consumers. For designer brands, selling is a big challenge, especially when deciding to move online, take pictures from new products, shoot videos, sell live products to technical empowerment, and discuss with the fashion week and Tmall.

Because this pattern is the first time. For a brand founder, the most important thing is to think about whether to focus on promoting the design attitude of its own brand, or to revitalize the money in the form of goods, and tell the consumers which clothes are worth buying. It can be said that the epidemic has promoted the fashion diversification of clothing brands for the future, so that they can try more retail methods, not just WeChat fans, but also the electronic business platform and real-time watching show mode to get close to consumers.