The Shenzhen High Quality Development Action Plan For Fashion Industry Is Released.

Recently, in order to speed up the comprehensive transformation of Shenzhen's advantageous traditional industries to the fashion industry, and to build a creative and entrepreneurial city with global influence, the Shenzhen fashion industry's high quality development action plan (2020~2024) has been issued.

It is understood that at present, Shenzhen's clothing, gold jewelry, underwear, leather, glasses, cosmetics, arts and crafts and other superior traditional industries are developing towards high-end technology, creative diversification, fashion and brand internationalization, and have begun to take the rudiment of fashion industry. But there are still large scale and not strong fashion brands, many brands and low popularity, high-end talent shortage. Low level of innovation and creativity, low quality homogenization of products, and lack of fashion communication. Therefore, the relevant departments of Shenzhen promulgated the plan of action, which will further enhance the strength of Shenzhen's fashion industry, create popularity and enhance global influence.

According to the plan of action, by the year 2022, the core high-end resources such as technology development and creative design of fashion industry in Shenzhen have been constantly gathering. The activities of regional high-end fashion brands are constantly increasing, and the integrated and integrated development pattern of fashion culture and product development, design, manufacture, brand, marketing and service has been gradually formed. The construction of the Department is more perfect, the scale of the industry is growing, the products become more and more high-end and fashion, and the core competitiveness of technology and brand has been significantly improved. The reputation and influence of Shenzhen fashion industry has achieved the leading position in China and is well known in Asia.

According to the plan of action, by 2024, the industry support system of talent cultivation, public service platform and communication media had been built and improved. Shenzhen's ability to gather the elements and resources of the global fashion industry has been greatly improved. A number of international famous technology, design and craftsmen have emerged, leading to a group of leading enterprises with strong innovation ability and international competitiveness. Independent brand products; build a number of high-end fashion consumer neighborhoods and diversified features of the industry gathered the fashion features of the town; the formation of two or three hundred billion level and a few tens of billions of Yuan structure optimization, high degree of internationalization of industrial clusters, initially laid Shenzhen internationalization regional product manufacturing and consumption area, initially built into Asia's leading and world-renowned new cutting-edge. Still the capital of industry.

Through the implementation of the plan of action, Shenzhen will vigorously enhance the innovation capability of the fashion industry, support the enterprises to establish a technological innovation system with R & D institutions as the core carrier, firmly follow the road of "specialized and special new", increase R & D investment in new products and technologies, break through in the key technologies restricting the development of high quality industries, and develop the core technology core part of the fashion industry. In tackling key problems, the key projects carried out by enterprises in the fields of new materials, new processes, precision manufacturing, environmental protection, dyeing and printing, as well as the inheritance and innovation of traditional technologies should be supported by no more than 50% of the actual investment of the project, with a maximum of not more than 8 million yuan.

In terms of funding and policy support for related high and new technology and technological transformation, the action plan pointed out that it is necessary to support relevant enterprises to transform the fashion industry with new and high technology, accelerate the integration of the new generation of information technology, such as big data, cloud computing and artificial intelligence, vigorously support the development of industrial Internet, promote the upgrading and upgrading of technological equipment, and production organizations and battalions. The innovation of marketing mode and service mode. For enterprises to implement intelligent manufacturing, flexible manufacturing, service manufacturing technology transformation of traditional and backward technology and equipment of high-tech transformation projects, as well as in order to achieve the manufacturing intelligence flexible, production service mode transformation and implementation of the new generation of information technology integration projects, will be in accordance with the current policy standards to give certain financial support. Innovative projects such as creative design, supply chain management and business models for enterprises to enhance competitiveness will be supported by no more than 30% of the actual input of the project, with a maximum of no more than 3 million yuan.

The action plan also pointed out that we should encourage social institutions, industry organizations and enterprises to build various R & D, testing and testing institutions to support industrial innovation and development, and carry out activities such as industrial basic theory and method research, industry common new technology and new technology research and development, and so on. At the same time, we will continue to increase the support for major projects in the fashion industry, and support all kinds of public service platforms such as R & D, design, inspection and testing, information and data sharing, personnel training, innovation and business incubation, and the cross-border integration projects to promote industrial and technological, cultural and artistic projects, which will not exceed the actual input of the project by 50%. The maximum is not more than 5 million yuan.

In addition, according to the plan of action, Shenzhen will continue to implement projects such as industrial design upgrading projects, brand internationalization projects, intellectual property protection and incentive projects, fashion industry gathering projects, international expansion projects, and high-end talent training projects, so as to strengthen organization and coordination, and support the quality and sustainable development of Shenzhen fashion industry through financial and financial policies. Exhibition.