Henan Garment Industry Capacity Recovery 90% Part Of The Enterprise By Live C Breakthrough

As a labor-intensive industry, what are the problems faced by garment enterprises? On the 26 day, the reporter learned from the Henan clothing association that it lasted for 8 days. The Research Report of Henan garment industry resumption and resumption of production was released (hereinafter referred to as the "report"). It visited 6 industrial agglomeration areas in Henan, 3 garment characteristic parks, 1 chambers of Commerce, 3 specialized markets and 96 enterprises. The report shows that the garment industry in Henan started to resume from the end of 2. As of March 23rd, the total recovery rate was 80%, and the recovery capacity was nearly 90%. Oriental news today. Mammoth reporter Li Li / Wen Tu

Absorb "stranded" workers, realize resumption of production and resume work

The garment industry is a labor-intensive industry. Labor needs to be regenerated and resumed. However, labor shortage has become a problem for many garment enterprises. "In the survey, we found that many local governments ingeniously absorbed the labor force that could not be returned to the garment enterprises." Li Gang, President of the provincial clothing association, said.

After the epidemic situation is improving, a large number of people returning home in Guangshan can not return to the original construction site. It coincides with the resumption of labor by local clothing enterprises, which requires labor. With the support of the local government, the clothing enterprises in Guangshan County begin to recruit workers locally, which not only solves the problem of "recruitment difficulty", but also alleviates the trouble of idle labor.

Huangchuan County stranded more than 40 thousand of the workers who did not go out to work. Some of them entered the employment of garment enterprises through "533 stable rewards" and so on, ensuring that Huangchuan garment enterprises had abundant labor force and resumed labor force. The Xiping county government launched a measure of "closing the plate to the countryside" for the local sweater industry, mobilizing the enthusiasm of workers and increasing financial support, so that the average employment scale of enterprises increased by 10% to 30% over the same period last year.

Reporters learned that the report visited 109 enterprises and institutions and institutions (hereinafter referred to as "sample units"), covering 6 industrial agglomeration areas, 3 garment characteristic parks, 1 chambers of Commerce, 3 professional markets and 96 enterprises. Including textile, printing and dyeing, clothing production, processing, independent brand, design, industry and trade integration, trade, supply chain, agents, electricity providers, service consulting, retail and so on 13 categories. Covering the domestic market and foreign trade, the sales mode involves the wholesale, agent, retail and online traditional electric business under the offline mode, with short video, live broadcast, and micro shop as the representative of "new electricity supplier".

The survey results show that the garment enterprises in the province resumed from the end of 2. As of March 23rd, the total recovery rate was 80%, and the recovery capacity was nearly 90%. According to the enterprises surveyed, 13425 employees have gone back to work and 435 thousand square meters of production plants are used. Affected by the epidemic, the production and operation of enterprises declined compared with the same period last year.

Explore new marketing path, "new business" as the first choice

"There are many difficulties in the resumption of production of garment enterprises in Henan, but they continue to explore new ways. At present, the results have been achieved." Li Gang said.

Reporters noted that in the 96 enterprises surveyed, nearly 90% of the enterprises adopted a variety of modes of operation and sales of various channels. Some enterprises quickly converted to epidemic prevention products during the epidemic period, or quickly returned to the main business of Wei timber to enable enterprises to resume production. A part of foreign trade processing orders of garment enterprises from foreign trade to domestic sales, open up online sales channels, and bring vitality to enterprises.

There are also a number of garment enterprises on the basis of traditional electricity providers, to test the water to live, micro live, short video and other "new business" mode, of which some of the independent brand enterprises in Zhengzhou region, through the "new business" to increase turnover momentum, such as "ESEY", "Ya Lida" electricity supplier plate turnover over the same period increased by 30%.

In fact, before the outbreak of the epidemic, the competition between the "new electricity supplier" in clothing industry and the traditional electricity supplier has already become intense. Unlike traditional electricity providers featuring pictures and commentaries, "new business" pays more attention to dynamic video display, anchor product introduction and community experience communication, which is a situational community economy. Under the epidemic situation, the clothing industry "new business" performance is particularly prominent, the development momentum is strong, online experience, offline purchase is becoming part of the wholesale, agent, retail enterprise sales new mode. "Independent brands and e-commerce enterprises across the province are recruiting troops to further explore the way of" new business operators ". Li Gang revealed.

Return to work, double production, small and micro businesses, the biggest impact

"There really is no way to get back to work. If you don't want to wait, refund it first." This is a reply from a garment factory in Henan to customers.

There are many small and micro enterprises in the clothing industry of Henan. They have been fighting for themselves and disorderly competition for a long time, resulting in inefficient repeat production, follow suit sales and slow improvement in product quality. The survey found that in the resumption of production, due to the different types of enterprises, the situation of resuming work and resuming production is also different. Large scale parks and "regulatory" enterprises have strong impact resistance and little impact on the epidemic. Small and micro enterprises are the victims of this epidemic. At the same time, enterprises with a variety of channels ahead of schedule and new businesses to test the water will have stronger viability, while the traditional enterprises can hardly resist the impact of the epidemic.

The report suggests that there are not only some "two generation" entrepreneurs and "post-90s" entrepreneurs in the sample units, which are full of vitality, strong in innovation, high in fashion, fast in exploring new models, quick in adapting to the market, and have replaced a group of enterprises with backward ideas, lack of vitality and rules. But these young entrepreneurs show lack of experience and blindly follow suit under the epidemic situation.

With the spread of the epidemic in foreign countries, export oriented garment enterprises are facing greater pressure. According to the report, orders from the US and Europe were partially cancelled in the order area, and the order volume in European area decreased compared with the same period. After the completion of the first, second quarter of the order production, the number of subsequent orders is uncertain. However, orders from countries in Japan and along the belt are relatively stable. At present, enterprises are unable to accurately judge the foreign trade situation. They have already affected the production plan of the second half of the year. They are more conservative in taking orders, recruiting workers and purchasing equipment, and gradually begin to seek domestic orders to relieve pressure. Some enterprises have suffered from foreign trade orders claims due to stoppage and shutdown during the epidemic period, which is worthy of industry attention.

Proposed rational transformation to avoid "new business" mode barbaric growth

"Mask" and "protective clothing" have become the key words in recent years, and are also one of the direction of transformation of some garment enterprises. Li Gang said that in the survey, they found that the domestic market capacity of the current epidemic prevention materials had been saturated, and the large enterprises that had transformed the production of epidemic prevention materials during the epidemic period were suggested to return to their business scope.

At the same time, insiders suggested that enterprises should rationally transform to avoid the barbaric growth of "new business" mode. Henan's clothing industry has long lagged behind in the development of e-commerce, but in Guangzhou, which is developed by the electricity supplier, there are many people living in Henan, who can make use of this part of the demographic dividend to create new opportunities for Henan's "new business". Nowadays, most enterprises begin to actively develop the electricity supplier plate and explore the operation mode. The development of "new business" will become a booster for the future development of garment industry and profitability in Henan.

Li Gang also pointed out that in fact, the exploration of the "new business" mode of clothing enterprises in our province is still continuing, and the quality of anchors and trainers is uneven, and there is a possibility of barbaric development. The government should move ahead with relevant policies, guide and regulate the development of "new business". Reporters noted that the Guangzhou City Commerce Bureau has recently issued policies to support direct broadcast providers.

The epidemic aggravated the industry shuffling, and eliminated the enterprises that could not adapt and survive quickly in the fierce market competition. "During the period when the resumption of labor and production is in good condition, the suppressed and frozen consumer demand will show explosive release in the short term, which will continue to lead the new industry wind direction, bring new growth poles, and become a new opportunity for the garment industry and enterprises." Li Gang said.