Bad Business? In The Middle And High-End Line, The Positive Fashion Is Sold By These Products By 2 Billion 438 Million.

An Zheng fashion group Limited by Share Ltd released its 2019 annual report late today (April 3rd). During the reporting period, the company achieved operating income of 2 billion 438 million yuan, an increase of 47.83% over the same period last year, and a net profit of 303 million yuan attributable to shareholders of listed companies, an increase of 7.67% over the same period last year. The net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 260 million yuan, an increase over the same period last year. As long as 31.29%, the company realized the transformation from a traditional Brand Company based on offline entities to a new retail companies integrating online and offline services. Its revenue and net profit both hit a new high in recent years.

The main business is the independent research and development, production, sales and brand management of medium and high-end fashion brands. The company's own brands include JZ, nine posture, IMM Yin Mo, ANZHENG Zheng, MOIISSAC, MOIISSAC, FIONACHEN, and five brands of FIONACHEN. The prince of frogs and ColouredBeetle Kola bit established a collection of fashionable boy and girl fashion brands with distinctive styles and different market orientation. At the same time, with professional electricity supplier acting operation service, we can help overseas and domestic famous brands such as mother and baby, food health care, sports outdoor, pet home and other industries to achieve efficient operation and rapid growth in the domestic e-commerce platform, and enhance brand awareness and reputation in the Chinese market.

In terms of the design team building, the brand is engaged in famous fashion designers, creative designers and space designers at home and abroad. It mainly includes Mr. DiegoLazzaroni, the famous designer of Italy, the famous designer of Hongkong, the famous designer of NickMa, the famous French designer, AntoninTron, and the brand of the brand. The famous designer, Mr. AlessandroVigilante, and MS. Francaise, the famous French art director who has extensive experience in international luxury brands, has hired the famous Korean designer Guo Yanshu.

It focuses on the clothing industry and the brand fashion market segments, and the electricity supplier generation operation industry. The main funds and energy invested in the development of the company's main business. The company invested 80 million 470 thousand yuan in research and development throughout the year, an increase of 7.83% over the same period last year. In the first half of 2019, the company set up a European R & D center in Milan, Italy, and invited many overseas designers represented by Mr. DiegoLazzaroni, a Italy designer, to join the R & D department. Its team designed and developed the "nine posture Milan line" which will be put into the market this year.

In 2020, an Zheng fashion continued to steadily develop the fashion apparel industry, focusing on improving product richness, laying a solid foundation for retail sales, laying new retail systems, replicating channels, promoting transformation and upgrading of production mode, making efforts to integrate and optimize resources in the investment strategy layout, cultivating a fashion industry ecosystem, and lay a solid foundation for the rapid development of the company in the next three years.

According to public information, the origin of an Zheng fashion originated in 1998, the nine winter leather industry Co., Ltd. of Haining (the predecessor of Zhejiang nine dress fashion company). Now it has become a well-known fashion brand enterprise with many brands and collectivization operations. It has good reputation and strong brand appeal in the domestic apparel industry and consumers. In 2018, we bought the information of Li Shang to further develop the business of electronic business.

Zheng Anzheng, the largest shareholder and actual controller of an Zhengxing fashion company, owns 37.59% of the company's shares. His brother-in-law, Chen Kechuan, is the second largest shareholder of the company, holding 14.62% stake. His brother Zheng Ankun, Zheng Anjie and sister Zheng Xiuping hold 10.97%, 6.73% and 3.66% shares respectively. The company's main clothing industry is launched through 100% subsidiaries, which has strong control power. The acquired brand has diversified ownership structure with the new business areas involved to ensure adequate incentives.

Marco Li, an analyst with Soochow securities, believes that in recent years, in recent years, through the internal management, positive fashion has started to focus on management from direct stores. The store's efficiency has been showing upward trend, and the future is expected to radiate to franchisees, thus promoting the overall efficiency of the store. Observation shows that the new economy has spawned new business models and value creation models, while the positive fashion is expanding the offline stores, optimizing the online channel wide integration, better enhancing the sense of participation and experience of consumers, and improving the consumption efficiency of consumers.

From the point of view that the main garment industry of anzheng fashion is offline from online and offline, Mali expects that the company's online growth will continue to maintain 20%-30% in the next two years, and that the expansion of Direct stores will be better than that in the process of gradual upgrading of channel management.

But Mary also said that in the past few years, the company has been committed to adjusting and optimizing the offline channels. As a high-end garment enterprise, the terminal sales are greatly influenced by consumer preferences. If the store adjustment fails to cater to the consumer preferences, the profitability of single store may be hindered, which will further cause the backlog of goods and affect the turnover efficiency of the company. Demand differentiation, the domestic women's clothing market is more dispersed. Although the head brand is based on scale advantage and brand effect, it has strong competitiveness, but its market competitors are numerous and its entry threshold is low.