Leading The Upgrading Of Lotus Pond Business District, And Creating The Cradle Of Western Clothing Brand

Twelve of innovation and development:

Leading the upgrading of Lotus Pond business district

Dacheng makes the cradle of Western clothing brand

The Lotus Pond Business District of Chengdu, with the core of Chengdu Dacheng market, is an important textile and clothing distribution base and fashion bridgehead in Southwest China. It is a typical specialized market of textile and garment industry in China. In recent years, in the face of the serious challenges of traffic radiation radius and flattening of the channel, Chengdu Dacheng market has made full use of geographical advantages and business gathering advantages to make clear its own characteristics, break through the bottleneck of development, help the local economy take off, make great achievements in innovation and development, and become a leader in the transformation and upgrading of China's textile and clothing market. People.

Lotus Pond Dacheng market is located in the core position of Lotus Pond business district in Jinniu District, Chengdu. It covers an area of 74 mu, with a total construction area of 220 thousand square meters, and operates more than 5000 households. It covers men's clothing, women's wear, children's clothing, baby products, small department stores, accessories and other commodities. The sales channels radiate Sichuan, Gannan, southern Shaanxi, Tibet, Guizhou, Hunan, Henan, Hubei, Chongqing and other provinces and municipalities. And autonomous regions. Dacheng market is the leading market of the Lotus Pond business circle. Relying on the location of its gold business district and the increasing level of goods and land in recent years, it has nurturing, pulling and leading the prosperity and development of the two or three level market in Sichuan and its surrounding areas. It has played an important role in cultivating the independent brand and improving the fashion design level in Southwest China, and has gradually developed into the western part of China. An important textile and clothing trade center.

Coordinated development of independent brand and regional brand

In recent years, Lotus Pond Dacheng market strives to establish its own characteristic advantages, realize differentiated development of differentiated industries, and take the road of branding and upgrading of specialized markets. With the liberalization of the comprehensive two child policy, the Dacheng market focuses on the huge market potential of pregnant and infant children's clothing, takes the Western pregnant and children's children's clothing distribution center as the core position, and establishes the development strategy and long-term plan for making bigger and stronger markets, two districts, pregnant and infant children's clothing wholesale products, and the Dacheng market has filled the gap of the professional market of pregnant and infant children's clothing in Southwest China by hatching a series of independent brands of pregnant and infant's children's clothing. The popularity and influence of "Lotus Pond" brand in Chengdu area also opened a new door for "Chengdu manufacturing" to the whole country.

At present, there are thousands of children's clothing enterprises around Sichuan, Chengdu, and many garment industry bases have been established, forming a fairly large scale and strength of children's clothing industry development system. Taking this as the core basis, the two districts of Dacheng market of Lotus Pond actively create "Chengdu made" children's fashion brands, and have emerged more than 100 brand names that are well known throughout the country and gradually go abroad. As the largest wholesale clothing market for pregnant babies in Southwest China, the two district children's wear city of Dacheng market has brought together famous international and domestic brands such as Disney, Babu, Xi do, Li Ying Fang and other famous brands in the world, such as "cool family", "chao chao Pavilion", "Nicole Bei Bei" and "famous baby square". 80% of the products come from Dacheng market two district children's clothing city.

The Dacheng market has continuously strengthened the brand incubation capacity, focusing on guiding businessmen to strengthen brand awareness, enhance the original design level, and transform from homogenization to brand management. With the introduction of the "Zhongyou" development strategy and the upgrading of non urban functions in Chengdu in 2017, the transformation and upgrading of the Lotus Pond business district has further accelerated; the Jinniu District Committee and the district government take the "fashion brand capital, Sichuan clothing base and the West Trading Center" as the goal of the transformation and development of the Lotus Pond business circle. Nowadays, with the promotion, circulation and distribution of Chengdu Dacheng market as the core engine, the textile and garment industry in Chengdu, especially the production and processing capacity and brand operation level of pregnant and infant children's clothing, have been significantly improved. "Chengdu manufacturing" is closely related to the first-class quality of word of mouth. The golden signboard of Chengdu Lotus Pond business district is more and more brighter, so as to further realize the cooperation between independent brand and regional brand. Development.

Organic combination of meticulous management and professional services

Over the years, the Lotus Pond Dacheng market has actively implemented the principles of innovative development, meticulous management and professional services, promoted the comprehensive upgrading of market management services, and further realized the transformation of the role from property management to modern management services. After continuous regulation and guidance, the Dacheng market has formed a good business environment and effectively regulated commodity trading behavior and transactions. The quality, trading environment, illegal operation and consumption disputes in the market were significantly reduced, and the rate of substandard commodities decreased significantly, which further enhanced the consciousness of operators' honesty and law-abiding and consumer satisfaction.

The Dacheng market continues to promote and deepen the standardization of daily management, establish and improve the organizational structure, gradually establish and improve a set of effective first liability system, earnestly implement relevant departments' responsibilities, actively cooperate with the market supervision departments to promote the standardization, institutionalization and standardization of market supervision, carry out effective supervision of the expressly regulations, and establish healthy enterprises. The system of full credit classification and rights protection, signed the promise of good faith management, strictly implemented the access system of the main business operators, improved the after-sale service and commodity credit card system, set up public signs (columns), bulletin boards of commodity prices, and "12315" consumer complaints stations, and actively maintained the rights and interests of consumers. In order to further standardize the market management, the Dacheng market, on the basis of grid management, took the lead in putting forward the business autonomy management mode, and elected 37 business leaders to carry out regional management. The leaders of each district led the businesses in the area to carry out meticulous management and services, which effectively supported the professional management level of the Dacheng market.

On the basis of standardized and meticulous management, the Dacheng market will further enhance its characteristic and professional service level. In order to better guide and assist businesses in the production and operation activities, Dacheng market set up 20 service centers in the market, pre service the market service work, let the service work go deep into the market, go deep into businesses, take service belt management and management to promote services; the Dacheng market actively uses the information tools such as WeChat public number and WeChat circle in Dacheng market to increase market, business and product publicity. Transmission efforts; guide businesses to make rational use of "Internet +", encourage businesses to sell through e-commerce platform, and actively explore the establishment of O2O and "Internet + clothing" sales mode to achieve organic integration and close interaction between online and offline businesses.

In 2019, Dacheng market took the lead in joining the trade associations of Chengdu clothing (apparel) Industry Association, China Textile Design Center and other institutions, such as Donghua University and Beijing Institute Of Fashion Technology, and consulting institutions such as the Ai Rui Consulting Co., Ltd., putt Education Consulting Co., Ltd. and jointly established the Lotus Pond business school. In order to fully mobilize the enthusiasm of the major markets and businesses, customize the new retail, new industries, new models, and new technology application courses for the textile and garment industry producers and circulations, and train the talents in the new fashion garment and decoration industry in an all-round way so as to accelerate their transformation and keep pace with the needs of the development of the times. The forum, the integration of production and education, transformation and upgrading of enterprises, big data analysis services, and talent resources pool are integrated into a full range of resources, which fully connect the resources of the government, industry, universities and enterprises, and seek the path of industrial transformation and development, and actively promote the transformation and upgrading of the new and old energy markets in the professional market in Lotus Pond, and help promote the healthy development of Chengdu's clothing and apparel industry.

Go out and push in with the introduction

In order to further develop the vision of local clothing brand businesses and enhance the grasp of fashion sensitivity and trend, the Dacheng market actively practices the concept of open development, introduces the CO opetition mechanism, and synchronously increases the pace of going out and introducing.

On the one hand, the Dacheng market actively invited all regional textile and apparel professional market management teams and merchants to come to Dacheng market to exchange and cooperate, introducing the excellent channel brand and supply chain brand into the Dacheng market, and promoting the overall brand upgrading of the market; the Dacheng market held a national large-scale procurement Festival, children's wear Festival and the centralized disposal of merchant inventory products every year. Through a series of activities to promote Dacheng brand, the introduction of well-known domestic brands, promote business and channel docking, and constantly expand sales channels. On the other hand, the Dacheng market organizes the market in batches, and businesses go out to visit, study, participate in exhibitions and exhibitions. In recent years, the Dacheng market has made many in-depth exchanges and visits with the professional market and enterprises of Changshu Garment City, Shishi market, Haicheng Xi Liu clothing market and Hangzhou Italian dress city.

Deep integration of market upgrading and urban development

According to the general requirement of the Jinniu District government to "enhance the quality of Taurus, build a golden bull brand and revitalize the golden bull", the Lotus Pond business circle is facing the realistic needs of urban upgrading and functional adjustment. In line with the urban development plan, combined with the requirements of the government to build the core business district of the central business district and polish the "golden" sign of the Lotus Pond, the Dacheng market will carry out the upgrading and upgrading with the basic situation of the market and the characteristics of the industry. In 2019, the Dacheng market focused on refurbishing old infrastructure, adding new commercial pedestrian streets, leisure squares, adjusting some business formats, upgrading the facade as a whole, adding more fashionable and innovative large LED screens, adding more advertising layout, providing more showcases for businesses, building a pedestrian mall with a pedestrian street, transforming the walking passages of fashion squares, and doing business on business street. The road carries on the archaize architectural design, the layout Chengdu famous snack, the simple meal, the water bar and so on supporting formats, creates for the merchant, the buyer and the consumer serves the dining and leisure center. Through a series of initiatives, the Dacheng market will create a more comfortable shopping environment, promote the overall upgrading of the business circle market, and achieve the deep integration of market upgrading and urban development.