"Two Legs Walk" Su Mei Textile Company To Transform Products To Deal With The Impact Of The Epidemic

In April 3rd, a series of children disposable protective masks went down the production line of the Su Mei textile company and packed into boxes. This is the company's urgent switch to the production of disposable protective clothing, for the province's "anti epidemic" work to contribute to Su Da power, focusing on re learning domestic demand, seize opportunities, transform child mask production, and actively respond to the new crown pneumonia epidemic impact of another new initiative.

The spread of the epidemic in the world has had a significant impact on some foreign trade enterprises and related industries which are relatively dependent on the export of European and American markets. According to the data of Jiangsu Provincial Department of Commerce, Jiangsu province is a major foreign trade province. How should foreign trade enterprises cope with the sluggish overseas demand and reduced orders?

"Walking on two legs, you can't stop, you can't wait!" said Fan Wen ye, secretary and chairman of the Party committee of Su Mei textile company. Since its establishment in 1996, the company has been focusing on textile and garment production and export for more than 20 years. The company takes full advantage of the resources of the industry, and fully promotes the protective clothing of the comprehensive transformation factory of Su Da textile and light factory. The working team eliminates all difficulties and races against time, and the protective clothing breaks through 10000 pieces of Nissan 10 days. While carrying out the mission of the central enterprises, it tries to "let the equipment move and make the workers busy", so as to minimize the impact of the epidemic.

"At present, primary and secondary schools have been returning to school in succession, and the timetable has been released. It is a matter of great concern for teachers and parents to do well in school safety protection. Under such a background, the company decided to create its own brand and transfer child mask." Fan Wenye introduced the new child masks, named "Li Er", designed to be designed for children and suitable for children aged 4 to 14.

From brand registration to product testing, from the packaging design to the two-dimensional code of terminal sales, the "Li Er" child mask has been launched for more than 20 days. "Foreign trade enterprises turn to produce and save themselves." Fan Wenye said.

Facing the impact of overseas epidemic, foreign trade enterprises' contingency measures test the ability of enterprises to resist risks. It is understood that Jiangsu's foreign trade enterprises have launched "self rescue" in various ways, such as short video live broadcast with goods and cloud exhibitions, to deal with uncertainty.

Zhu Yimin, deputy director of the Jiangsu Provincial Department of Commerce, affirmed the practice of foreign trade enterprises to increase domestic market development, constantly transform, adapt themselves to change, create their own brands and take the initiative to deal with challenges. He said that Su Mei textile is the core member of the world's 500 largest power group, and is also a leading foreign trade enterprise with key support in the provincial and city areas. In view of the epidemic situation, Jiangsu province has promulgated 22 measures to stabilize foreign trade and stabilize foreign trade, help enterprises to explore the international market, and help the upstream foreign trade enterprises temporarily out of export to match the downstream demand of the domestic industrial chain, to open up the supply chain of intermediate goods and industrial products, and to open the door of domestic sales. Next, the commerce department will increase policy support, accurately and effectively serve enterprises, actively optimize the business environment, promote innovation and development of enterprises, and stimulate endogenous motivation of enterprises.