Just Now, Women'S Shoes On Saturday Pushed The 3 Billion 700 Million Investment Plan For 2 Years To Build A Social Business Ecosystem.

"The first leg of local women's shoes" on Saturday, Limited by Share Ltd (hereinafter referred to as Saturday) today (April 7th) evening disclosure of non-public offering plan, the company intends to non-public issuance of not more than 222 million shares, raise no more than 2 billion 972 million yuan, after deducting the issuance cost will be used for YOWANT digital marketing cloud platform construction project, social business ecosystem construction project, innovation technology. Research institute construction projects, supplementary liquidity and repayment of bank borrowings.

The first textile network reporter learned from the plan that the total investment amount of YOWANT digital marketing cloud platform construction project is 1 billion 62 million 977 thousand yuan, and the amount of the proposed fundraising fund is 90. 5 million 942 thousand yuan, with a planned construction period of 2 years, the project will build on the platform of the company's existing YWDW data platform, micro union SAAS service platform and advertising digital marketing platform, combined with the development of the company's Internet advertising business, and build a complete set of overall architecture type with the underlying infrastructure, mass data processing in the middle stage, and foreground application (IAAS, PAAS, SAAS). Word marketing cloud platform. After the completion of the project, it will greatly enhance the company's data computing and processing capabilities, improve the accuracy of Internet marketing, and reduce the purchasing cost of the company's traffic.

The total investment amount of the social ecosphere project is 1 billion 428 million 485 thousand and 600 yuan, the amount of 791 million 220 thousand and 800 yuan will be raised, and the planned construction period will be 2 years. The project aims to build up a high quality incubation base, a short video scene space, a live broadcast operation center, a massive short video surveillance and analysis platform, a supply chain distribution, a user operation center and the corresponding supporting operation platform. An integrated social business ecosystem closed loop. On Saturday, the company said that on the basis of the steady development of the traditional Internet marketing business, the company has nurtured the new profit growth point of the social networking service business. The implementation of the investment project will help the company to seize the market opportunities, realize the rapid expansion of scale, optimize the layout of the business, and further push the company's business to achieve leaping development.

The total investment amount of the construction project of the innovation and Technology Research Institute is 391 million 417 thousand and 700 yuan, and the amount of funds to be raised will be 384 million 911 thousand and 900 yuan. The planned construction period will be 2 years. The project is going to build an innovation and Technology Research Institute, which will be used to carry out the research and upgrading of the main business related technology, and the research of new technological innovation, which will help to enhance the company's R & D capability and sustainable development ability. The contents of the project mainly include the construction and decoration of the Institute, the establishment of hardware and software facilities, and the introduction of R & D talents. The research and development contents mainly include the further upgrading of the existing technology, the "intelligent video analysis technology", "Product Traceability Technology Research Based on block chain", "Research on intelligent customer service system based on natural language understanding", "Research on intelligent speech recognition and processing technology" and "code generation technology based on machine learning" and other new topics.

In addition to liquidity and repayment of bank loans, on Saturday, 890 million yuan of the non-public offering proceeds will be used to supplement liquidity and repay bank loans.

On Saturday, the fund raised investment projects around the company's existing main business. The project is in line with the relevant national industrial policy and the company's strategic development direction, and has good market development prospects and economic benefits. After the project is completed and put into operation, it will further enhance the company's management and profitability, enhance its core competitiveness and risk tolerance, and promote sustained and healthy development of the company.

This evening, the report from the interface news said: "the planned growth plan on Saturday is far ahead of the scale. Since its listing in September 2009, it has increased 3 yuan to raise 1 billion 930 million yuan, which has raised 990 million yuan in IPO, and has raised nearly 3 billion yuan from the market. Now it wants to add another 2 billion 900 million yuan. And its listing 10 years only dividends 3 times, the cumulative dividend amount of 80 million yuan.

Public information shows that on 2009, it was listed in Shenzhen in 2009. It is the first female shoe enterprise to be listed on the Shenzhen stock exchange. Its main business is the production, sale, wholesale and retail of fashionable leather shoes, and its own brands such as "ST&SAT (Saturday)", "D:FUSE (Diffs)", "SAFIYA (Sophia)", "SATURDAYMODE", "FONDBERYL (Febe Lil)" and so on. In recent years, through mergers and acquisitions, in-depth layout of Internet marketing business, build a fashion retail ecosystem.

On 2016, on Saturday, the new strategic development goal of "creating a fashionable IP ecosystem" was put forward on Saturday. In 2017, a partnership was established to acquire a 83% stake in fashion new media company fashion vogue and a 80% stake in Beijing Xin Xin, and acquired two female fashion information media platforms, including Onlylady women's and Kimiss girlfriends. In 2019, they purchased a 89% stake in the Internet and launched the Internet marketing and social service. Further improve the layout of fashion retailing industry chain.

On Saturday, February 2019, it approved the purchase of a 88.57% stake in the remote network by issuing shares and paying cash. The total transaction price was $1 billion 771 million. Among them, the cash payment transaction price is 472 million yuan, the issue share payment transaction price is 1 billion 299 million yuan, at the same time, the non-public offering of new shares is used to raise the matching funds, and the corresponding company looks forward to the network valuation of 2 billion 38 million yuan. Since March 2019, the company has incorporated Hangzhou remote network technology Co., Ltd. into the consolidated statement. In August 2019, the company acquired a 6.54% stake in the remaining shareholders of the network with cash acquisition. At present, the total shareholding ratio is 95.11%, and there are still 4.88% shares that have not yet been completed.

According to the performance commitment compensation agreement at the time of acquisition, Xie Rudong, the original shareholders of the network, promised that the net profit to the parent in 2018, 2019 and 2020 would be no less than 160 million yuan, 210 million yuan and 260 million yuan respectively. In 2018, the audit report showed that the net profit of the network was 168 million 369 thousand and 500 yuan, exceeding the commitment number of 8 million 369 thousand and 500 yuan, and the completion rate was 105.23%.

According to the financial report, on the 2017-2018 year, the income kept low single digit growth on March 2019. It began to look forward to the network in March 2019. In 2019, the company's business income reached 2 billion 270 million yuan, up 48.5% over the same period last year. From the first half of the data, Internet marketing business has accounted for 35.9% of revenue, and profitability has also been greatly improved.

Gross profit margin: in the first half of 2019, the gross profit margin was 52.2%/-4.6pcts during the first half of 2019, of which the gross profit margin of clothing and footwear was 61.09%/+4.15%, mainly benefiting from the strengthening of brand price control and the gross profit margin of Internet advertising business was 36.40%.

Cost rate: in the first half of 2019, the cost of the period on Saturday was 39.24%/-12.95pcts, of which the sales cost rate was 27.64%/-11.46pcts, the management fee rate (including R & D fee rate) was 7.64%/-0.98pct, and the financial cost rate was 3.96%/-0.51pct, the main reason was that the net cost rate of the distance watch was lower than that of the former women's shoes.

Profit: as far as possible, the net profit rate on Saturday 2019 reached 7.74%/+7.16%, which achieved a net profit of 176 million yuan, an increase of 1871.35% over the same period last year.

The latest earnings report showed that business income of 2 billion 274 million yuan, an increase of 48.48% over the same period of 2019, reached 176 million yuan in 2019, representing an increase of 1871.45% over the same period last year. For the change of performance, Saturday explained that during the reporting period, the company continued to focus on the strategic development goals of "creating a fashionable IP ecosystem", and actively promoted transformation and upgrading. The company purchased the assets through the issue of shares and purchased Hangzhou remote network technology Co., Ltd. and incorporated it into the merger scope, resulting in a larger total assets, capital stock and business data of the company. Change. In 2019, Hangzhou distant view network technology Co., Ltd. was in good operation, and the company's business performance increased significantly last year.