Women'S Shoes Launched The 3 Billion 700 Million Investment Plan On Saturday, And Built A Social Business Ecosystem In 2 Years.

On Saturday, Limited by Share Ltd (hereinafter referred to as Saturday) announced the disclosure of a non-public offering plan on Saturday. The company intends to make a non-public offering not exceeding 222 million shares and raise no more than 2 billion 972 million yuan. After deducting the cost of issuance, it will be used in all aspects of YOWANT digital marketing cloud platform construction project, social business ecosystem construction project and innovative technology research. Hospital construction projects, supplementary working capital and repayment of bank loans.

The first textile network reporter learned from the plan that the total investment amount of YOWANT digital marketing cloud platform construction project is 1 billion 62 million 977 thousand yuan, and the amount of the proposed fundraising fund is 90. 5 million 942 thousand yuan, the planned construction period is 2 years. Combined with the development of the company's Internet advertising business, the project builds a complete framework of digital marketing cloud platform, which integrates the underlying infrastructure, the massive data processing and the application of the front stage.

The total investment amount of the social ecosphere project is 1 billion 428 million 485 thousand and 600 yuan, and the amount of money raised is about 791 million 220 thousand and 800 yuan, with a planned construction period of 2 years.

The aim of the project is to build a perfect social business ecosystem closed loop through the construction of high-quality incubation base, short video scene space, live operation center, massive short video monitoring and analysis platform, supply chain distribution, user operation center and corresponding supporting operation platform.

The total investment amount of the construction project of the innovation and Technology Research Institute is 391 million 417 thousand and 700 yuan, and the amount of funds to be raised will be 384 million 911 thousand and 900 yuan, with a planned construction period of 2 years.

The contents of the project include the construction and decoration of research institutes, the establishment of hardware and software facilities, and the introduction of R & D talents. The research and development contents mainly include the further upgrading of the existing technology, the "intelligent video analysis technology", "Product Traceability Technology Research Based on block chain", "Research on intelligent customer service system based on natural language understanding", "Research on intelligent speech recognition and processing technology" and "code generation technology based on machine learning" and other new topics.

On Saturday, the above projects will enhance the core competitiveness and risk tolerance of the company, and promote the sustained and healthy development of the company.

Public information shows that on 2009, it was listed in Shenzhen in 2009. It is the first female shoe enterprise to be listed on the Shenzhen stock exchange. Its main business is the production, sale, wholesale and retail of fashionable leather shoes, under the banner of "ST&SAT (Saturday)", "D:FUSE (Diffs)", "SAFIYA (Sophia)", "SATURDAYMODE", "Fo". NDBERYL (Febe Lil) and other private brands. In recent years, through mergers and acquisitions, in-depth layout of Internet marketing business, build a fashion retail ecosystem.

On 2016, on Saturday, the new strategic development goal of "creating a fashionable IP ecosystem" was put forward on Saturday. In 2017, a partnership was established to acquire a 83% stake in fashion new media company fashion vogue and a 80% stake in Beijing Xin Xin, and acquired two female fashion information media platforms, including Onlylady women's and Kimiss girlfriends. In 2019, they purchased a 89% stake in the Internet and launched the Internet marketing and social service. Further improve the layout of fashion retailing industry chain.

On Saturday, February 2019, it approved the purchase of a 88.57% stake in the remote network by issuing shares and paying cash. The total transaction price was $1 billion 771 million. Among them, the cash payment transaction price is 472 million yuan, the issue share payment transaction price is 1 billion 299 million yuan, at the same time, the non-public offering of new shares is used to raise the matching funds, and the corresponding company looks forward to the network valuation of 2 billion 38 million yuan. Since March 2019, the company has incorporated Hangzhou remote network technology Co., Ltd. into the consolidated statement. In August 2019, the company acquired a 6.54% stake in the remaining shareholders of the network with cash acquisition. At present, the total shareholding ratio is 95.11%, and there are still 4.88% shares that have not yet been completed.

According to the performance commitment compensation agreement at the time of acquisition, Xie Rudong, the original shareholders of the network, promised that the net profit to the parent in 2018, 2019 and 2020 would be no less than 160 million yuan, 210 million yuan and 260 million yuan respectively. In 2018, the audit report showed that the net profit of the network was 168 million 369 thousand and 500 yuan, exceeding the commitment number of 8 million 369 thousand and 500 yuan, and the completion rate was 105.23%.

According to the financial report, on the 2017-2018 year, the income kept low single digit growth on March 2019. It began to look forward to the network in March 2019. In 2019, the company's business income reached 2 billion 270 million yuan, up 48.5% over the same period last year. From the first half of the data, Internet marketing business has accounted for 35.9% of revenue, and profitability has also been greatly improved.

Gross profit margin: in the first half of 2019, the gross profit margin was 52.2%/-4.6pcts during the first half of 2019, of which the gross profit margin of clothing and footwear was 61.09%/+4.15%, mainly benefiting from the strengthening of brand price control and the gross profit margin of Internet advertising business was 36.40%.

Cost rate: in the first half of 2019, the cost of the period on Saturday was 39.24%/-12.95pcts, of which the sales cost rate was 27.64%/-11.46pcts, the management fee rate (including R & D fee rate) was 7.64%/-0.98pct, and the financial cost rate was 3.96%/-0.51pct, the main reason was that the net cost rate of the distance watch was lower than that of the former women's shoes.

Profit: as far as possible, the net profit rate on Saturday 2019 reached 7.74%/+7.16%, which achieved a net profit of 176 million yuan, an increase of 1871.35% over the same period last year.

According to the latest earnings report, business income of 2 billion 274 million yuan was increased by 48.48% on Saturday, 2019, and the net profit attributable to shareholders of listed companies was 176 million yuan, an increase of 1871.45% over the same period last year.

For the change of performance, Saturday explained that during the reporting period, the company continued to focus on the strategic development goals of "creating a fashionable IP ecosystem", and actively promoted transformation and upgrading. The company purchased the assets through the issue of shares and purchased Hangzhou remote network technology Co., Ltd. and incorporated it into the merger scope, resulting in a larger total assets, capital stock and business data of the company. Change. In 2019, Hangzhou distant view network technology Co., Ltd. was in good operation, and the company's business performance increased significantly last year.