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    How Does The Consumer Behavior Change Under The Epidemic?

    2020/4/10 10:47:00 0

    Epidemic SituationUS Cotton Corp

    On the 20-25 th of March 2020, the US Cotton Corp investigated the impact of the new coronavirus on Chinese consumers through a remote way. The survey sample was 500 Chinese aged 14-69 years old, of whom 44% were females and 56% were males.

    1. the percentage of people who are very concerned about the new coronavirus situation (by age):

    14-24 years old, 46%

    25-44 years old, 45%

    Over 45 years old, 51%.

    2. the way consumers seek comfort is:

    77% more frequent cooking

    69% wear comfortable clothes

    68% just want to curl up in a comfortable bed.

    53% eat more food that relaxes itself.

    3. consumer evaluation of cotton clothing is the most comfortable and safe.

    67%, cotton is the most comfortable and safest material.

    45% think spandex is the most comfortable, 41% think spandex is the safest.

    25%, polyester fiber is the most comfortable. 24% thinks polyester fiber is the safest.

    24% considered artificial cotton to be the most comfortable and 26% considered artificial cotton the safest.

    4. since the beginning of the new coronavirus pandemic, 62% of consumers have more online shopping. ·

    5.57% of consumers said, "these days they are very scared." ·

    6. of them, 61% of women and 53% of men said, "these days they are very scared." ·

    7. before consumption of new coronavirus, consumption of more or less percentage:

    A. 45% consumes more than before.

    B. 38% consumes less than before.

    C. 17% was unchanged from before.

    8. food / sundries (60%) and household goods (61%) are the largest two categories of additional expenditure.

    9. consumers spend more time online in the following activities:

    A. 87% Browse / read news

    B. 87% browse social platforms, such as WeChat or micro-blog.

    C. 76% has voice or video chat with family and friends.

    10.70% of respondents expect this experience to change the way they shop in the future.

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    Research: How Can Consumer Behavior Change Under The Epidemic?

    On the 20-25 th of March 2020, the US Cotton Corp adopted a remote way to target new coronavirus against Chinese consumers.

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