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Anta Is The 500 Most Valuable Brand In The World In 2020.

2020/4/14 11:26:00 179

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　　 A few days ago, the international brand value assessment authority Brand Finance announced the list of the 500 most powerful brands in the world (The Brand Finance Global 5002020) in 2020, and Anta became the only Chinese sporting goods brand on the list. Prior to this, Anta has repeatedly boarded the list of China's most valuable brand list, the most valuable clothing brand list and so on by Brand Finance.

This is the 500 most powerful brand in the world. It marks Anta's improvement in brand prospects, public awareness and brand influence. It confirms the remarkable results of Anta's "single focus, multi brand and all channel" development strategy, and shows a strong brand strength to consumers all over the world.

According to Nelson's 2019 consumer survey, Anta brand ranks the forefront of China's sporting goods market in terms of brand equity index (BEI), brand first mention, preference and purchase rate. Consumers think Anta products are of good quality, "domestic products" and "representing China" are the most prominent memory points.

Founded in 1996, Brand Finance is a well-known independent brand assessment institution in the UK and one of the five authoritative international value assessment agencies. The annual list of the 500 most valuable brands in the world is identified by quantifying brand equity, brand performance and business income, and its professionalism and independence are widely recognized worldwide.

This year, 76 Chinese brands such as HUAWEI, ICBC, Alibaba and Anta entered the list. In the past ten years, the brand value of the Brand Finance global brand list has increased by 143% overall, while the total value growth of China's entry brands is almost 8 times that of the overall brand value of the list.

In recent years, Anta group has promoted the process of globalization, and the multi brand incubation capacity has been highlighted. It pioneered the "three brand group" plus the "three big sharing platform" mode. Through the high quality operation control ability, the innovative consumer strategy and the high market execution power, the multi brand brand strength, commodity strength and retail power have been improved in an all-round way, effectively attracting the young consumer groups, and driving the whole group to make brilliant achievements and sustainable growth.

In 2020, a sudden outbreak brought unprecedented challenges to the global consumer market. Anta group will restructure its thinking with "creating consumer value" as its guide, adhere to the long term pursuit of high quality growth, realize healthy management as the core, achieve efficient control and seek opportunities in "crisis", and multi brands work hand in hand in a more innovative way in the new situation. It serves the global consumers.