Ann Disclosed First Quarter Earnings Forecast Net Profit Loss 0 Yuan -300 Million Yuan

In the evening of April 12th, 002875 announced the first quarter earnings forecast for 2020. The report shows that net profit attributable to shareholders of listed companies will be 0 yuan -300 yuan, a profit of 46 million 928 thousand and 800 yuan in the same period last year.

For the reasons for the change in performance, he said:

1, affected by the outbreak of new domestic coronavirus, the opening hours of domestic shopping malls, shopping centers and other places in the reporting period were generally postponed and the volume of customers' traffic was sluggish, causing the company's offline business to be greatly affected. The company's first quarter business income dropped by 27% over the same period.

2, with the increase in the number of stores, shop rental, management fees and guide wages are all above.

Rise, store rents, management fees, guided purchase wages are relatively rigid;

3. During the reporting period, the company received a government subsidy of 147863.65 yuan, down 95.97% from the same period last year. In response to the call, the company has been resisting the epidemic and implementing the social responsibility of the listed company. The company has donated 1 million yuan to the Wuhan Charity Federation for the prevention and control of emergency pneumonia in Wuhan and surrounding areas, and has a certain impact on net profit.

4, in the face of this sudden new crown outbreak, the company has accelerated the adjustment of sales channels and sales methods, adopted community marketing, full staff marketing, WeChat small program marketing, linking up and offline lines, strengthened the cost control, reduced the non operating related costs, and striving to reduce the impact and losses caused by the epidemic.

　　 The impact of the epidemic on children's clothing industry

In the media interview, Cao Zhang, chairman of the company, mentioned the trend and changes of the 2020 epidemic on the children's clothing industry. The epidemic may help some survival force or brand stronger brand break through, but at the same time, it is also a brutal process of shuffling.

Under the epidemic situation, compared with the milk powder and diaper industry, the children's wear industry has been significantly reduced due to the reduction of outdoor scenes. As a children's clothing enterprise that has been established for more than 20 years, it has inevitably been impacted. The overall sales volume declined rapidly in February, compared with the same period last year, reaching a decline of 25%-26%.

In the face of the sudden outbreaks, the response of aner was quicker. Under the situation that the terminal was trapped, aner gradually stabilized the sales through the late stage online sales, small programs, micro mall and community.

Now the domestic situation has gradually improved, the domestic brand sales rate has basically returned to over 80%, and the retail market is recovering rapidly. I believe that from the two quarter, the operation of the brand terminals will be significantly improved. Whether the "retaliatory consumption" that most people expect will come, and the brand children's wear net will continue to concern you.