Integrated Operation And Multi Legged Walking Will Become The Mainstream? Look At The Future Of The Old Market.

Under the epidemic, how is the progress of textile and garment production resuming? What is the trend of manufacturing transformation? What is the impact of the current and future foreign trade? And how should we take care of future consumption trends?

As a record player and lookout for the industry, the textile and clothing Weekly has opened an interactive interview column for "war epidemic reception hall". It invited entrepreneurs, experts and scholars to take part in the new difficulties and changes in the industry under the new crown pneumonia epidemic situation. With the export, consumption, production and other chapters, it will grasp the current situation with the industry readers and explore the way of development.

Guests during the current interview:

Liaoning Xi Liu Garment Group

Party secretary and Chairman Chen Biao

Guangzhou International Textile City

Chairman Zheng Kai

Shaoxing Keqiao district China Light Textile City Construction Management Committee

Secretary and director of the Party Working Committee Feng Hua Lin

Host:

Textile and clothing weekly

Editor reporter Li Ya Jing

TA Weekly:

At this stage, a positive attitude is particularly important for businesses. What measures have we taken in this regard to guide businesses and purchasers?

Chen Biao:

First, the urgency of urgent business. The West Liu clothing group learned that the online operators and merchants who supplied the live platform suppliers were in urgent need of shipping because of the closed market. The group quickly deployed, and coordinated the relevant departments under the premise of ensuring the safety of prevention and control. 4 days' time was used to successfully pick up the goods for the more than 2000 merchants in the market, avoiding the loss caused by the overstock of the products.

Second, reduce the purchasing cost of market traders and purchasers. After the market opened, the West Liu clothing group offered to return two months' rent to the company's tenant leasing tenants, thus driving the return of the owner of the market to the lessee, reducing the losses caused by the epidemic to the business operators and avoiding disputes. At the same time, the group contacted the Hotels with the opening conditions of the market to reduce the accommodation cost for the purchasers, and the lowest price of the market logistics was used for external transportation.

Zheng Kai: In order to ensure the smooth recovery of the market, the textile city has made adequate preparations for epidemic prevention, disinfection, operation management and emergency measures. It is committed to guarding the safety of merchants and purchasers, so that merchants can fully participate in the resumption of work and resume production, so that buyers can safely purchase.

In the preparation for epidemic prevention, public area spraying disinfection, high frequency cleaning in key areas, and health protection of Wuguan team.

On the operational readiness, the business hours should be adjusted from 10 to 17 points. The merchants will enter the office on the basis of floor staggering. The adjustment of the entrance and exit shall be equipped with infrared non contact temperature measuring equipment, and the relevant codes shall be entered according to the regulations of the government.

In terms of emergency measures, the number of people entering the field is over ten thousand, and early warning has been entered into hierarchical control.

Feng Hualin:

Since its resumption, China Light Textile City has been able to restore market operation as soon as possible, through the "Internet first, closed-loop control and whole process services", and strive to build a secure market and actively explore new development areas and new economic growth points.

First, we must base ourselves on the Internet to achieve "double promotion" under the online and offline. To upgrade the market group of "online Textile City", and build three PC versions and four mobile terminals covering "online Textile City", "global textile network" and "international station", so as to fully expand online services and fully activate more than 60 purchasers' information databases covering the world, and realize the docking of point to point lines, so as to build convenient communication bridges for buyers and sellers.

Two is the implementation of closed-loop precision control, to ensure that the prevention and control of the resumption of business, "two not wrong." The implementation of closed loop management of market blocks, operators and purchasers, through the "smart care spinning City" program, "Shaoxing health code" certification, and other forms, make the resumption of production more intelligent and efficient, and open the light textile market to high-speed rail station and other 3 feeder lines, free of charge for buyers.

Three, we need to promote full process services and achieve confidence. To strengthen policy support and reduce the cost of property management fees and online merchant members' fees in the first quarter, the total estimated amount will be 23 million yuan. At the same time, we should strengthen supporting services, strengthen publicity and guidance, and establish a mechanism for serving enterprises, and help enterprises and businesses to implement relevant supporting policies and effectively boost confidence in businesses and businesses.

TA Weekly:

After the online channel sales have been blocked, more and more commercial docking activities have been transferred to the online platform. Cloud publishing, cloud exhibition, cloud recruitment and online live streaming are endless. Please share your views on this trend.

Chen Biao:

Affected by the epidemic, the demand for consumption has shifted from offline to online. This represents the great potential of online sales channels. The West willow market is trying to organize a new development mode, creating a live broadcast scene for the anchor, providing convenient conditions and logistics supporting services, relying on the social media live platform, and recruiting local and surrounding fans with a large number of fans to connect with the market merchants. The regional professional market, for the centralized purchase of online fast selling products, and constructing the live broadcast base of the selected product center, can make flexible transformation of sales channels through online live broadcast, link up the connections between businesses and consumers, provide convenient services to businesses through a perfect supply chain system, enhance business management capabilities and change the mode of enterprise innovation and transformation, and online sales will become a regional economy. A new growth point.

TA Weekly:

The short-term impact of the epidemic is obvious. In the long run, the epidemic is also accelerating our transformation and upgrading. What new models do you think will emerge in the specialized market of textile and clothing?

Chen Biao:

With the improvement of the network sales platform and the rapid development of the new online live broadcast, online sales will gradually increase, and will be parallel to the traditional offline sales. The main distribution mode in the future will be the simultaneous development of online and offline businesses, and the integration of multi legged walking will become the mainstream.

Zheng Kai:

For Guangzhou International Textile City, it is our insistence to actively build an industrial public service platform, improve the industrial ecosystem, explore the upgrading of exhibition and trade experience, and lead the supply chain platform to change.

At the end of last year, light textile city officially launched the "fashion source creation platform" construction work, focusing on the four major fashion ecological elements of talents, products, information and resources, and creating "fashion source creation platform" including original design center, research and innovation center, fashion trend center and Industry Alliance Center, and promoted all elements through a series of physical upgrading and fashion projects. The collision and communication will lead the industry to develop the quality and drive the mutual benefit and symbiosis of the upstream and downstream partners of the industrial chain. This year, we will continue to promote and enrich the platform.

Feng Hualin:

From my observation and understanding, at present, the textile and garment industry in China is constantly improving, but it may not be able to completely repair the negative impact brought by the epidemic in the short term. The positive feedback mechanism of "decline in revenue - profit reduction - demand decline - income decline" may have a more lasting impact on the textile industry, and the spread of the global epidemic will still be needed in the future. Handle with caution.

17 years ago, after the SARS, China's e-commerce industry was coming to glory. I think the consumption habits gradually changed after the outbreak provided conditions for online consumption expansion. When the post epidemic era meets the Post Internet era, the future demands for digital development will be higher. New retail mode, block chain finance and so on will become the new outlet.

TA Weekly:

The epidemic has disrupted the pace of regular development of the market and enterprises. What are the new plans for the market in the future?

Chen Biao:

Xi Liu clothing group will set up a famous brand product exhibition center, strengthen external publicity and business docking, and increase support for marketing under the marketing line. At the same time, we will lead the market to carry out various forms of online marketing, and gradually make up for online sales vacancies in the market.

Zheng Kai:

At present, the resumption of labor and production is the primary task. As soon as possible, the confidence of consumers is restored, and then stimulating consumption and prospering the market are the most important tasks.

Guangzhou international textile and textile city is doing its best to help businesses to resume work and resume production. It is organizing a series of trade promotion activities such as spring Shopping Festival to "recover lost time". We have successfully held the 8 procurement section of accessories and accessories, which is one of the most influential and influential exhibition and Trade Fair in the industry. By purchasing the platform, we can enable merchants and purchasers to carry out precise docking and greatly enhance transaction efficiency.

In addition, the textile city will also hold a series of promotional activities such as the Canton Fair docking, the fashion trend announcement, the atrium special exhibition and so on.

Feng Hualin:

In order to minimize the impact of the epidemic on China's Textile City, this year China Light Textile City will work hard to make the online textile market, expand overseas markets and accelerate the upgrading of the market.

First, take the opportunity to develop the online market. Efforts should be made to improve the docking depth between "online market" and market players, and guide and help more market operators and trading companies to carry out online sales of textiles.

The two is to speed up the market going out. We should strengthen cooperation with the textile and Garment Association of all countries along the "one belt and one road" to promote the action of "Silk Road Keqiao covering the whole world". We will organize more than 12 domestic and international supply chain meetings (promotion meetings) in Seoul, Korea and Seoul.

Three, we must vigorously implement the strategy of "import and export". Through hosting the third world cloth merchants conference, fashion design competition and other events and competitions, representatives of domestic and foreign textile industry leaders, well-known enterprises, top fashion institutions, industrial associations and design institutes are invited to Keqiao to build a platform for Keqiao Unicom world.

Four, we should actively promote the "monthly Exhibition" plan. We should deepen the complementary mode of "leading exhibition + Industry Exhibition", and strengthen the professional exhibition of curtain gauze, new textile materials, wallpaper and wallpaper in the two quarter of the spring and Autumn Fair. We will set up a textile trade exchange platform in all directions, and we will hold more than 5 exhibition related industries throughout the year.

Five, we should vigorously promote fashion and creative industries. We will strive to introduce creative design talents, fashion brands and creative enterprises to the developed regions mainly developed in Europe. We will focus on introducing large market operators with design, research and development, and brand exhibitions. We plan to introduce more than 30 design talents throughout the year, including 3 leading design talents, and three years' promotion plan for the creative design base of textile industry in Da Li District. The Keqiao fashion week will be held with high quality and high standards. There will be more than 50 fashion events throughout the year.

TA Weekly:

After years of development, the old professional market has already understood the true meaning of transformation and upgrading. No matter how the domestic and international market environment and the upstream and downstream industry chains are changing, the specialized market of textile and clothing should find out the location, search for opportunities in the crisis, constantly innovate and change, and let the market and enterprises keep their vitality.