Guangdong'S Traditional Clothing Industry Has "Life And Death" To Save Itself.

The 3 day sold millions of yuan (RMB, the same below), 20 days, tens of millions of yuan, backlog, inventory was emptied... When the director of the Koro garment factory in nun Town, Panyu District, Guangzhou, met the amazing achievement after Taobao's live broadcast of the Spring Festival, the factory director of the other villages in the South Village shook. In the next 20 days, the factory directors transformed the industrial park into a large direct broadcasting base. In addition, the 20 thousand square meters around the industrial park have been "eyed" by them, ready to be transformed into a Taobao live broadcast base that can accommodate hundreds of factories.

Guangzhou Panyu District South Village Town garment industry is well-developed, among which Tong Po Dong Village assembles thousands of small and medium-sized garment factories, and is the source factory of many garment wholesale markets in Guangzhou. Every year before and after the Spring Festival, businessmen from all over the country rush into the southern villages and towns to purchase the most fashionable spring summer wear. This year, a sudden outbreak has disrupted this grand occasion that has lasted for many years.

Hua Nan, chairman of the Guangzhou yuan faction dress, said that for the fast fashion industry, time is life and fashion and fresh spring and summer clothing will not be bought until autumn is out of date. Spring overstock, summer wear no funds, workers to produce, South Village clothing industry is facing life and death.

With the idea of trying, Mei long will join hands with Taobao's direct broadcast agency to paint the two years of the original clothing product exhibition hall into a live room. Unexpectedly, through the daily live broadcast of more than 6 hours, millions of pieces of clothing in the factory are worth stocking tens of thousands of yuan, and 20 days after the live broadcast is completely emptied. "We sold more than one million yuan in the first place, and the sales volume has increased a bit compared with the same period last year." He began to play the live broadcast of the anchor himself, calling for the town's industry, calling on the babies to support Guangzhou's manufacturing.

Mei Long said frankly, "when I first started the live broadcast, I was very disturbed. I still felt that the Internet was a bit unreal." But facing the empty warehouse, Mei Long said with regret, at that time, the backlog of stock was even taller than that of a height of 1.7 meters.

The reporter saw that the live broadcast base of the factory directors day and night was transformed into an independent building, with large and small live rooms distributed in every corner. They invited professional broadcaster's professional anchor to introduce and display all kinds of clothing produced in their factory before the mobile phone, and interacted with the audience. Factory directors and designers sometimes help the anchor, or even play the anchor in person.

In addition to the southern towns and villages, Li Ying, Secretary General of the Guangzhou professional market chamber of Commerce, said that the current professional market in Guangzhou is actively developing electricity providers to accelerate the resumption of work and production. Taobao data show that as of now, over 100 professional markets in Guangzhou have been broadcast live in Taobao, and the number of new anchors in Guangdong ranked first in March, up two times over the same period.

Policy, previously, Guangzhou has launched a direct broadcast business development action plan, clearly will build a number of direct seeding industry cluster area in the next 3 years, put forward to make Guangzhou become the country's well-known live electronic business capital; in March 30th, Guangzhou also launched the "2020 Guangzhou live broadcast year", called for "using live goods to help restore work and resume production".

At the same time, the major platforms have also introduced corresponding policy support. Since February, Taobao has launched the zero threshold entry policy, and the factories and stalls have been speeding up through the minimalist procedures. These measures have been implemented in Guangzhou and other Guangdong industrial belts, and the factory live broadcast is on the whole. The fast hand also introduced the warm spring plan, the trembling sound promotes on-line not to close and so on.

It is reported that with the further resumption of production, the end of this month, the South Village Taobao live base will have nearly 100 live rooms on-line. Wang Ping, the head of the Mars agency, said that its Taobao anchor had been stationed in factories since March and was broadcast live in hundreds of garment factories in Panyu.