The 127Th "Cloud" Canton Fair Will Join Hands With Tencent To Open A New Chapter In Online Exhibition.

Yesterday, Tencent announced on its official public platform: The China Foreign Trade Center (Group) has decided that Tencent will become the 127th Canton Fair technical service provider, providing the overall technical support, platform research and development services and cloud resources support for the Guangzhou Fair.

At the executive session of the State Council held in April 7th, the conference decided that the 127th Canton Fair will be held online in mid and late 6.

Then, on the 10 day, the joint defense and joint control mechanism of the State Council held a press conference on the steady foreign trade measures. The first online Fair will mainly include three parts: online exhibition docking platform, cross-border electricity supplier area, live broadcast marketing service, continue to play the advantage of trade exhibition, and create a 10 hour 24 hour all-weather online trading platform, allowing Chinese and foreign businessmen to place orders and do business without leaving home.

It is understood that the 6 Canton Fair held online in mid and late three will show three interactive plates, making display docking, negotiation and trading integrated into an efficient online experience for exhibitors and purchasers at home and abroad. The Ministry of Commerce will also promote the exhibition of all the exhibitors of the 2.5 Canton Fair.

As the official technology service provider of the online Canton Fair, Tencent said it will make full use of WeChat and Tencent cloud, Tencent meeting, enterprise WeChat, translation monarch and other products and services capabilities based on the accumulated technological and ecological advantages over the past 20 years, and strengthen joint procurement and docking services, organize special docking activities on the line, increase online matching efforts, and enhance the effectiveness of the exhibition. At the same time, Tencent will also set up an online live broadcast platform for the Guangzhou Fair, and set up a 24 hour all-weather webcast for exhibitors. The enterprises can conduct separate face-to-face talks with merchants on the Internet, and can also promote and promote the global business through webcasting.

The Canton Fair is known as "barometer" and "wind vane" of China's foreign trade. As a rule, the annual Spring Fair opens on April 15th. Unlike previous years, under the current epidemic situation, the 127th Canton Fair will usher in an innovative move to the Internet. This is the first time that China has held the Canton Fair in the form of network.

So what is this online trade fair that subverts traditional cognition? The following is an official presentation, which requires further official notification of the specific online display mode.

Focus one: online display docking platform

Previously, friends who participated in the Canton Fair knew that there were about 2.5 exhibitors in the Canton Fair, which were divided into export and import exhibition areas.

This year's "cloud Exhibition" is also set accordingly.

The export exhibition is divided into 16 categories according to the categories of electronic appliances, daily consumer goods, textile and clothing, medicine and health care, with 50 exhibition areas respectively.

Import exhibition will set up 6 major themes, such as electronic appliances, building materials and hardware.

All the exhibits were on line simultaneously, and all 2.5 exhibitors were displayed on line.

For online display:

It will optimize the query system and improve the search function of various languages, so as to facilitate purchasers to find exhibitors and exhibits.

Through technical means, it focuses on introducing Chinese brand enterprises and commodities.

We will strengthen the supply and acquisition services, organize online docking activities, increase online matching efforts and enhance the effectiveness of the exhibition.

Focus two: cross-border electricity supplier area

The theme of the event is "synchronized Canton Fair and global business opportunities". Through the establishment of exchange links, we will carry out online business activities at the same time in accordance with the unified name and image formulated by the Canton Fair.

It mainly consists of two parts.

The first is to set up a cross border e-commerce pilot area, publicize the work of the comprehensive test area, and introduce a number of cross-border e-commerce brand enterprises.

The two is to select a number of cross-border e-commerce platforms and highlight the characteristics of the "business to business" trade show. The main purpose is to cooperate with the B2B platform, taking into account part of the B2C platform, and encourage all kinds of enterprises meeting the quality standards to participate in the Canton Fair and expand the beneficiaries.

Focus three: Live marketing service

Set up live webpage columns and links, and set up 10 x 24 hours all-weather webcast for each exhibitor.

Before the exhibition, special training will be conducted to enhance the direct selling ability of enterprises.

In addition, the platform will provide functions such as VOD, video uploading, interaction, sharing and so on to enrich the form of exhibition.

Zhao Ping, director of the International Trade Research Institute of the China Council for the promotion of trade, pointed out that the Canton Fair also faces many challenges.

For the organizers, the two months' preparation time is heavy.

For exhibitors, not all enterprises have tried online transactions, and not all products are suitable for online transactions. They need to take time to train and select exhibitors.

For buyers, the information level of some developing countries and economically underdeveloped countries is still weak.

In addition, the previous live broadcast mainly focused on the 2C side, and 2C live broadcast is more of an emotional interaction. But the Canton Fair mainly relies on 2B. The difference between consumers and buyers is that the latter is highly rational with strict budget constraints, and buyers and sellers are professionals.

Facing the severe and complicated international epidemic situation and the world economic situation, the Guangzhou Fair will jointly use the digital means of Tencent, actively crack down on the difficulties and blocking points in the resumption of production, promote the transformation and upgrading of the foreign trade industry, promote the linkage of Global trade online, accelerate the construction of economic and trade power and open economic development.