Fashion Pioneer Transformation Breakthrough, Bosideng Join Hands Ali "Cloud" Breakthrough

In the context of consumption upgrading, the new retail industry is ushering in a comprehensive digital trend. According to the "2019 digital trend report", the retail industry in the next 3-5 years, the degree of digitalization is expected to reach 70%-80%. In the new crown epidemic test, the change of supply and demand is forcing the digital transformation of enterprises. This phenomenon is particularly evident in the clothing industry. The epidemic has further catalyzed the development of online consumption, which has profoundly affected the relationship between supply and demand in the apparel industry, and has greatly accelerated the digitalization process of the garment industry.

Obviously, the clothing market has entered the "turning point" period of digital transformation, and the major brands are trying to seize the draught. Among them, the famous feather clothing brand Bosideng successfully occupied the road. The "bullying screen" fashion circle not only appeared frequently in various international fashion circles, but also loved by the public in many social platforms such as Ins, live broadcast, WeChat friends circle, micro-blog, jowl, Xiao Hong, and so on, and the intelligent retail mode behind its large data structure is worth exploring and mining in the industry.

Hand in hand again, Arivan, Bosideng

In April 17th, in the 2020 Yangtze River Delta new retail clothing enterprise intellectualization transformation summit, Bosideng again joined hands with Arivan to achieve the strategic cooperation of "intelligent transformation fashion pioneer", and work together to create the global data platform to adapt to the new business trend from the supply side drive to the consumer driven growth.

It is understood that the strategic cooperation includes three core actions: new retail capacity building, commodity rapid response capability building and data station construction. Taking advantage of the leading edge and fusion analysis capabilities of the smart retailer, Bosideng obtains technical, resources and capabilities support for comprehensive data analysis of online and offline global membership data, global product data, global marketing data, offline store data, shopping guide data, production data, and logistics data, so as to realize the insight of commodities and consumers from a broader perspective. Nanami Jito provides consumers with more precise interaction and services.

Earlier, people in the industry analyzed that Bosteng could take off at the beginning stage of the new digital retail business. Apart from the upgrading of the brand at the level of products and channels, its "data new technology" is also a key point. Bosideng breaks through traditional thinking patterns and accurately matches user needs. Its fast response supply chain system and intelligent replenishment system, which has always been praised by the industry, integrates many advanced technologies in the industry, greatly reducing the new product listing and replenishment period. The key data in product R & D, sales, logistics and production can be touched, matched and tracked, real-time information and data can be independently analyzed, autonomous decisions, and autonomous execution. The human cost and time cost of enterprises will be greatly reduced, and the responding ability and processing capacity will rise sharply. The goods that are well sold and not sold well will not be produced. In the operation and maintenance of enterprises, the enterprises will be "sold" and "sold" for the two pulse. It is the great potential and space for Bosideng to create new brand for enterprises in digital layout.

The Boston and Ali cloud's high-energy polymerization "upper cloud" action is undoubtedly the confirmation of the reliability of this analysis -- Bosideng continuously layout the enterprise digital construction, and provide the driving weapons for the future enterprise growth and market competition. At the same time, in the whole industry, this move also imperceptibly pushes the apparel industry to the new retail and digital speedway.

Deep wisdom retail, long-term layout results show

In fact, as early as 5 years ago, Bosideng, based on the retail system, launched a preliminary cooperation with ALI Yun to open up a nationwide circulation system of Bosideng and online commodities, effectively solving the "structural shortage" problem of traditional clothing enterprises. In January last year, Bosideng joined the Alibaba A100 strategic cooperation plan. With the help of Alibaba's business operation system, it began to cover all front-end sales to the back-end manufacturing and carry out the entire supply chain transformation, which effectively promoted the integration of the whole network under the online and offline channels.

Careful observation reveals that Bosideng's capability of digitalized management has been in a perfect layout during the epidemic. Depending on the brand's foundation in the retail digital platform, the supply chain digital platform and the logistics digital platform, Bosideng has adopted flexible modes such as off shop sales, contactless service, etc., to better link consumers, and provide a more secure and diversified consumption experience for the national down jacket fans. In the public welfare activities of Bosideng 300 million down jacket, the highly intelligent national logistics network and 9 sub warehouses system ensure the quick response of the rush action and can send down clothing to the most urgent needs in the first place.

Strengthen internal strength, digitalization reform and empowerment brand

Gao Dekang, chairman and President of Bosideng group's board of directors, said that this year, Bosideng will fully promote the transformation of enterprise intelligence, and apply digital landing to the operation and management process of "users, brands, products, channels, retail, human capital and finance". The full application of the present data, the ability to link consumers, is brand power.

The whole business, whole process and full contact digitalization is the goal of Bosideng. This means that the integration of internal power based on big data will effectively break the "information island" and dismantle "data chimney", and integrate data resources with market resources and operation advantages. The original business mode, business mode, operation management mode and working mode will be qualitatively upgraded, thus giving birth to a more inclusive, precise and virtuous cycle of market ecosystem.

Bosideng constantly refreshes public awareness in product and image, and the digital construction and intelligent retail business just help to break through the communication barriers between brands and consumers, and then bring long-term impetus to enterprises. Once again, we will work together with Mr. Boston of Ali cloud. We believe that in the future, we will bring more surprises and new experiences to the market.